10 highly anticipated beauty brands coming to Malaysia in 2024

To ramp up the excitement on the makeup front, Makeup by Mario is now available in Sephora Malaysia! You might be familiar with Mario Dedivanovic, the mastermind behind the brand, as Kim Kardashian’s beauty sidekick, but the legendary makeup artist has also helmed the vanity table for some of the biggest A-listers of our time, including Ariana Grande, Priyanka Chopra, and, of course, the Jenners, just to name a few. With the celeb-favourite brand arriving in Malaysia, you, too can give yourself flawless, red carpet-worthy makeovers.

Hailing all the way from Bali, Indonesia, Sensatia Botanicals has ventured out of its homeland for the first time since its inception in 2000, setting up shop at The Exchange TRX. The eco-conscious beauty brand offers an extensive range of clean, high-quality products made with ethically sourced natural ingredients without a drop of harmful chemicals, artificial substances, or synthetics. As part of its commitment to sustainability, the brand also takes a variety of initiatives to foster a greener earth, as well as to support its local community, including clean-up programs, recycling campaigns, and donations.

Yet another long-awaited launch, award-winning beauty label Kosas will be touching down in Malaysia this April, welcomed by none other than Sephora. Available online from April 4 and in-store from April 18, Kosas’ viral Revealer Concealer continues to reign supreme amongst the beauty community on TikTok, beloved for its diverse shade range and skin-loving formula. That said, the brand boasts a slew of beauty must-haves that are just as amazing for you to discover.

Meanwhile, over at the skincare department, the award-winning skincare brand Then I Met You has officially hit the shelves of Sephora Malaysia. Founded by esthetician Charlotte Cho—whose name is synonymous with K-beauty, being the founder of Soko Glam and the pioneer of the famed 10-step Korean skincare routine—the cult-favourite brand fuses Korean heritage ingredients with innovative science to deliver clinically proven effective skincare.

That’s not all. Alongside Then I Met You, KraveBeauty has joined Sephora Malaysia’s Korean skincare lineup. The brainchild of none other than YouTube’s beloved skincare guru Liah Yoo, the brand is essentially the epitome of her ‘press reset’ concept, which champions sustainable beauty by encouraging a minimal skincare routine that prioritises what the skin ‘craves.’

Not forgetting Australian skincare and haircare brand Esmi Skin Minerals, best known for its ‘holy grail’ Hyaluronic Hydrating Serum. Available in Sephora Malaysia, the brand offers cruelty-free and vegan products specially formulated to efficiently treat various skin concerns with a holistic approach.

At long last, CeraVe has made its official launch in Malaysia. Available at major pharmacies near you, fans of the brand can now stock up on their CeraVe essentials without waiting for the postman to arrive. And for those who have yet to try the brand’s dermatologist-backed skincare must-haves, there’s no better time than now to hop on the bandwagon.

Recently launched in Sephora, Australian-based and Korean-made skincare brand Urban Jungle harnesses the potent power of K-beauty formulations to elevate your routine with clean, vegan, and affordable products. Its viral Melting Me Softly Cleansing Balm is an unmatched favourite for many, boasting a blend of nourishing natural ingredients that will soothe, cleanse, hydrate, and rejuvenate the skin all in one.

Last but not least, Singapore-based haircare brand The Powder Shampoo has already landed in your local Sephora, offering a range of powder-to-foam shampoos and body washes that are entirely made with vegan and naturally derived ingredients. From the formulas down to the packaging, each product was crafted with sustainability in mind without compromising quality and efficiency.

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