The beauty industry wouldn't be what is today without the influences of Asian beauty brands. From viral Korean make-up trends such as glass skin and rosy cheeks, to ancient skincare practices featuring gua sha tools and Traditional Chinese Medicine (TCM) ingredients, there’s no denying that Asian beauty rituals have played a key role in shaping the industry.
In the spirit of International Women’s Day, we’re putting a spotlight on Asian-owned beauty brands to support now and always. Keep scrolling for stories of inspiring female entrepreneurs who have changed the way we experience beauty and get ready to up your beauty game.
As someone who has suffered acute dermatitis, Tatcha’s Vicky Tsai has gone to extensive lengths to help people heal their skin and find their confidence. “I created Tatcha as a love letter to Japan because my experiences there healed my skin and soul. Before Tatcha, I spent my career in the corporate world. I became disillusioned with the work I was doing because I wasn’t clear on how it was making a positive impact in the world,” Tsai said in an interview with Forbes.
Tatcha is one of the most popular Asian beauty skincare brands on the market today, renowned for its unique combination of ancient Japanese beauty rituals and modern technology. The brand has developed a cult following for its extensive range of products that feature high-quality ingredients and deluxe packaging, including bestsellers Dewy Skin Cream and The Rice Wash.