Erica Choi, a lifestyle influencer and the power behind @eggcanvas, a fashion, travel and beauty blog and also a New York-licensed esthetican has hatched new skincare brand Superegg. This vegan egg powers the skin's well-being and is formulated to match an egg's nutritional value using 100 per cent vegan ingredients.
The plant-based skincare brand promises to help restore and balance skin leading to a smoother radiant complexion. Choi tapped into the power of an egg, which has always played a role in Asian beauty practices. She draws inspiration from Zhang Lihua, a concubine in 600 B.C. who was recognised for her immense beauty. It's believed that she used a facial cream made of egg white and powered vermillion. A guidebook for women called gyuhap chonseo which existed during the Korean Joseon Dynasty also recorded beauty practices of mixing eggs in liquor for the face to achieve glossy jade-like skin.
These beauty rituals span throughout generations across East Asia and serve as the building blocks for Superegg. The ancient process of using egg takes patience as each component—the egg white, yolk and eggshell—are all applied one by one, each containing unique essential vitamins, minerals and proteins to replenish skin.