Cover Photo: Courtesy of Creed
Photo: Courtesy of Creed
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Let freedom, empowerment, and creativity overwhelm your senses as you indulge in Creed’s newly unveiled perfume, Wind Flowers
The mesmeric allure of dance is one commanded by the fine lyricism of movement and the intricate weaves of stories it holds. Anyone who’s watched the ballet with a discerning eye will definitely tell you so—this ode to strength, grace, and beauty is what makes the art form utterly enthralling to casual and habitual viewers alike.
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It can also be argued that very few embody this enigmatic prowess just as dancer Lauren Cuthbertson does. As a renowned principal at The Royal Ballet, Cuthbertson is a seasoned artist on the dazzling stage, constantly ready to regale a crowd with her expressive eyes and her poise en pointe. Thus for its latest, awaited creation, it seems only fitting that the luxury fragrance house of Creed makes the prima ballerina its awe-inspiring muse.
Here, we meet the irradiant, new scent: Wind Flowers.
Above Photo: Courtesy of Creed
Photo: Courtesy of Creed
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Roused by the artist’s musicality and craft, Wind Flowers is a statement fragrance that delicately evokes self-expression and creativity, attuned to Cuthbertson’s fancy for bespoke perfumes and how these bring her closer to character when she performs. Relaying how she works with a personal perfumer to create fragrances for particular roles and scenes, the dancer once said, “There’s a really big contrast in such a short space of time and you have to emote that very quickly to the audience. Scent puts me right in that time and place. It hits me harder than any costume or prop change can.”
Above Photo: Courtesy of Creed
Above Photo: Courtesy of Creed
Photo: Courtesy of Creed
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In contrast to this experiential connection, the house’s master perfumer Olivier Creed takes the matter of invention down a more visual and imaginative route. Olivier was personally inspired by the duality of grace and strength in a dancer’s movement as she freely moves through the wind. To encapsulate this powerful imagery in an equally exquisite bottle, what ensued was a masterful curation of vibrant and sparkling notes, which all exude the femininity and elegance of the captivating art form.
See also: Scents 101: What Plants are in Your Perfume?
With a single spritz of the fragrance, fresh headnotes of peach and orange blossoms illuminate the senses, shortly before one is plunged into a decadent fusion of the floral elements of jasmine tabac and rose. This is topped off with hints of iris, infusing a subtle airiness that evokes how a dancer is gracefully lifted mid-performance. Finally, in the base, undertones reminiscent of sandalwood, musk, and praline underscore the glorious experience, adding depth to the nonpareil perfume.
Above Photo: Courtesy of Creed
Above Photo: Courtesy of Creed
Photo: Courtesy of Creed
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In itself, there is no doubt that Wind Flowers tells the alluring journey of dance, where the sensation of freedom and creation are tethered themes to the craft. This art form is, after all, as riveting as they come. Just as her bespoke perfumes imbue Cuthbertson’s expressive persona onstage, this fragrance, rich in dignified qualities, can inspire anyone on their sojourn of creativity.
Creed Wind Flowers is exclusively available at Rustan's stores and rustans.com.
Learn more about Creed Fragrances on their website and check out their Instagram.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
