Cover Dubai has become a magnet for high-net-worth individuals and entrepreneurs from Hong Kong (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
Dubai has become a magnet for high-net-worth individuals and entrepreneurs from Hong Kong (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
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More and more Hongkongers are moving to Dubai—drawn not just by its glitz and glamour, but also by its dynamism, ambition and business opportunities. We speak to 10 Tatler community members to find out more
Veronica Chou, president of Novel Fashion Holdings and daughter of Silas—the Hong Kong fashion industry titan—is moving to Dubai this year.
Her move comes after changes to tax rules in London, where she previously lived. “Once I visited Dubai, I was thrilled. It is so vibrant right now—reminiscent of the energy in China during the 2008 Beijing Olympics. There’s so much happening and so much development,” Chou says.
She is not alone. Colleen Yu, who expanded her Hong Kong-based marketing agency, EX-R, to Dubai in 2024, says it “felt like a natural next chapter” for her business; she also highlights the region’s openness to innovative ideas and its potential to contribute to a future-focused environment. Manav Tuli, the chef and founder of Leela in Hong Kong, who opened The Bombay Club restaurant at Dubai’s Jumeirah Marsa Al Arab luxury resort this year, tells us of the city’s “forward-looking vision”, especially in hospitality.
In recent years, Dubai has become a magnet for high-net-worth individuals and entrepreneurs from Hong Kong, drawn by the mix of business opportunities, tax efficiency and luxurious lifestyle. This migration is not merely a trend; it reflects a strategic shift towards a region that is rapidly shaping the future of global commerce and innovation.
The UAE’s flourishing retail sector, particularly in sustainable products, has also drawn businesses committed to balancing growth with eco-conscious solutions. Among them is Hong Kong’s Retykle, an online resale platform specialising in designer children’s clothing. The country’s tax-free environment is another significant attraction for those seeking to safeguard and grow their wealth.
Today, the Gulf Cooperation Council (GCC) is undergoing a significant transition, moving away from oil dependency towards a more diversified economy, which is further fuelling investor interest in the region. Meanwhile, cultural creativity and expression are flourishing, as a new generation revitalises the Middle East’s rich artistic and cultural heritage.
We speak to members of the Tatler community to uncover why they opted to relocate to or establish businesses in Dubai.
Above Members of the Tatler community are opting to set up shop in Dubai because of its tax incentives and quality of life (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
Members of the Tatler community are opting to set up shop in Dubai because of its tax incentives and quality of life (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
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Christina Gaw, managing principal and global head of capital markets; co-chair of alternative investments, Gaw Capital Partners
In global geopolitics, the Middle East is definitely rising as a beacon of light. The Gulf and UAE region has a special place in my heart; I started visiting in 2009. At that time it was mainly to target the sovereign wealth fund capital to invest overseas. In the last few years, especially post-Covid, it’s been truly exhilarating to experience the region quickly developing into a global hub, drawing talents and investments from all over the world.
The region’s ambitious economic diversification plans—Saudi Arabia’s Vision 2030, the UAE’s focus on innovation, sustainability and its deliberate and proactive efforts to attract talents through its tax regime and liberating reforms—are driving significant investments in infrastructure, technology and real estate. [In 2024, Gaw Capital Partners signed a memorandum of understanding with Expo City Dubai and Lingang Group to study the feasibility of creating, operating and managing the Expo Life Science Park.] It is creating an ecosystem around its growing population of young, eager and bright talents. Successful companies from the east and the west all wish to have a foot in the door and establish a presence in the region to tap into the growing opportunities. At Gaw Capital, we continue to look for interesting opportunities there.
Colleen Yu, founder, EX-R Consulting
The Middle East is undergoing such a dynamic shift, and I was inspired by the region’s bold vision, investment in culture and experiences and its openness to new ideas. It was the right time to be part of something bigger—beyond just business growth, it’s about contributing to a region that’s actively shaping the future. Dubai, in particular, offers a unique mix of opportunity, creativity and global connectivity. It’s an exciting place to build, collaborate and dream on a larger scale. I love that the region is being built for the future— it’s like a canvas.
Above There are still so many misconceptions about the Middle East. Christy Liang urges Hongkongers to go and see it for themselves. (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
There are still so many misconceptions about the Middle East. Christy Liang urges Hongkongers to go and see it for themselves. (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
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Christy Liang, arts patron
When my husband Ben first visited Dubai with his parents in 2017 to pursue property development opportunities, he was struck by its dynamism—a city that felt like a modern echo of Hong Kong’s golden years. The region at the time reminded him of the Four Asian Tigers [Hong Kong, Singapore, South Korea and Taiwan] in the 1990s, with each place crafting ambitious ten- and 20-year plans to carve out its place on the global stage.
When Ben and I returned together in 2018 to see the projects he’d built in the serviced apartments and luxury villas sector, the transformation was palpable. The city radiated energy with bold initiatives and grand visions. Every day, new infrastructure sprang up as businesses rushed to seize opportunities, and we were swept up in the current.
Back then, many Hong Kong families would ask us: “Why Dubai?” There was still an air of uncertainty, a lingering fear rooted in misconceptions about the Middle East. Our answer was simple: “Just come and see for yourself.” Dubai isn’t without its challenges, and developing there is undeniably different from Hong Kong, but there’s something in the air—a buzz that’s impossible to ignore. It’s a place where dreams are not just imagined but built, brick by brick, with the same can-do spirit so prevalent in Hong Kong. And that’s a feeling worth pursuing.
Companies from the east and the west all wish to have a foot in the door and establish a presence in the region”
Annabelle Bond, sportswoman and philanthropist
Hong Kong and the UAE have incredibly dynamic and vibrant global communities in finance, business, leisure and sport. Dubai alone has seen property sales increase by 449 per cent in the past five years, mimicking the rise of Hong Kong in recent decades. Both cities serve as gateways to their respective regions. Foreign talent is flocking to the UAE, as it has to Hong Kong, to benefit from growing opportunities. The UAE, taking a page from the Hong Kong permanent resident scheme, has instituted a golden visa programme to encourage foreign talent and family offices to relocate.
I organised and led the 100km Laureus Challenge 2022 across the UAE’s seven Emirates. This exposed me to the incredible workings of the UAE ministries and ministers who provided first- rate support and guidance. This created an incredible experience for the 100 diverse business leaders from around the globe, [who participated in the race].
I now regularly travel between these dynamic regions, creating connections between deep pools of capital and growing Asian and Middle Eastern businesses.
Sarah Garner, founder, Retykle
When I decided to expand Retykle into the UAE, it was largely because of the strong demand for sustainable products locally. According to a report by [consultancy firm] PwC, more than half of Middle Eastern consumers are willing to pay more for eco-friendly options, which is an encouraging mindset. The UAE is also positioning itself as a leader in climate tech, which aligns perfectly with Retykle’s mission.
The UAE’s retail sector is booming, and while this presents a lot of opportunities, it also means there’s a growing problem with fashion waste. The country throws away around 210,000 tonnes of textiles every year; most of it ends up in landfills, which is a growing environmental issue. That’s where Retykle comes in.
Our AI-driven model for kidswear resale helps balance growth and sustainability. By promoting resale and conscious consumption, we’re not just reducing local waste but also giving consumers what they want—sustainable shopping options. We’re excited to bring our expertise from other markets and adapt it to what works best in the UAE. It’s all about finding that balance between growth and sustainability, and we’re proud to be catering to the region with a circular solution.
Manav Tuli, chef and founder, Leela, Hong Kong; chef and consultant, The Bombay Club, Dubai
The decision to explore opportunities in the Middle East, particularly Dubai, came from a mix of strategic foresight and timing. The region’s dynamic growth and forward-looking vision—especially in sectors like food and beverage, tourism and innovation—aligned perfectly with my goals. Dubai’s openness to global talent, world-class infrastructure and a thriving Hong Kong community made the transition seamless.
Expanding my style of Indian food to Dubai was a natural step. The city’s vibrant culinary scene and diverse, expat-friendly community created the perfect audience for authentic, modern Indian cuisine. The Middle East’s growing appetite for bold flavours and premium dining experiences, combined with Dubai’s streamlined business set-up and tax benefits, made the move irresistible.
The shift wasn’t triggered by a single event, but rather by the long-term potential I saw in bridging Asian and Middle Eastern markets. It’s an exciting time to be there, and I’m thrilled to be part of this wave. While Hong Kong will always be home, Dubai’s energy and openness to innovation felt like the right next chapter. Seeing the city’s love for Indian food—and its Hong Kong-style hustle—sealed the deal.
Above The GCC region is undergoing a significant transition, moving away from oil dependency towards a more diversified economy, which is fuelling investor interest in the region (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
The GCC region is undergoing a significant transition, moving away from oil dependency towards a more diversified economy, which is fuelling investor interest in the region (Photo: courtesy of the Government of Dubai, Department of Economy and Tourism)
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Veronica Chou, president, Novel Fashion Holdings
The Middle East embraces eco- innovative technologies such as renewable energy, carbon capture and materials science. Dubai is also great for kids; the school facilities are all state-of-the-art. There are many different cultures in the Middle East and I’d like for my kids to be exposed to a part of the world that is growing. My kids will start to learn Arabic in school, and I’m quite excited about that.
Nelson Chow, principal, NC Design and Architecture
I’m thrilled to have won the Dubai Mall Expansion ID Competition [a 2024 competition by property developer Emaar for designers and architects]. They have assigned me to design a new shopping mall in Dubai, which presents an exciting platform for creativity and innovation. Having international designers on board enriches the project, aligning with the city’s diverse spirit. My background in luxury hospitality design, including projects like Louis Vuitton’s Objets Nomades scenography, Artifact Bar, Foxglove and currently the [revamp of ] Mandarin Oriental Hangzhou, allows me to bring a unique perspective. I aim to honour the rich Islamic culture while infusing hospitality elements into the design, ensuring it resonates with both locals and tourists. This opportunity is an exciting chance to create a shopping experience that reflects Dubai’s dynamic and global identity. Dubai’s international atmosphere creates a unique environment for collaboration.
Delphine Le Fay, co-founder and CEO, OnTheList
Nine years ago, I founded OnTheList with a mission to transform [fashion] inventory into opportunities. Over the years, we expanded into seven markets across Asia, with no immediate plans to venture beyond the region. However, my perspective shifted when I visited Dubai—a trip originally intended for administrative groundwork with a three-year timeline for launching operations.
From the moment I arrived, I was amazed by Dubai’s energy, dynamism and entrepreneurial support. I had the chance to meet some mentors from Asia who are now settled in Dubai. For an entrepreneur there, everything is easy and fast: settle your company, open your bank account, hire your first employees. Dubai is a “connection market”: everyone is eager to introduce you to someone who can help you. Within ten days, I met more than 70 different people. What started as a preliminary visit quickly turned into an exploration of a new market opportunity. I shared this unexpected revelation with key team members, whose unanimous encouragement reaffirmed the decision to act on this new opportunity.
The transition was made seamless with immense support from our Hong Kong team, who played a pivotal role in laying the foundation for OnTheList in Dubai. What began as an unplanned journey has turned into an exciting chapter of growth and possibility in the UAE.
Laura Cheung, founder, Lala Curio
I thoroughly enjoyed my recent visit to Dubai, where I explored its dynamic landscape. The Middle East has become a strong market for my hand-painted, hand- embroidered wallpaper [luxury home decor brand Lala Curio’s signature product], with its deep appreciation for craftsmanship.
Dubai’s energy, glamour and strategic location between Hong Kong and Paris make it an ideal hub, offering easy access to many of my favourite destinations. As an entrepreneur, I was drawn to the region’s expanding business landscape and innovation-driven environment. The world-class infrastructure, diverse expat community and forward-thinking government initiatives have created exciting opportunities for both my business and family adventures.
As Content Director at Tatler Hong Kong, Tara shapes the brand's editorial vision across social, digital and print, and reports on Asia's most influential figures — from CEOs and leaders across business, style and the arts. In her dual role as Head of VIP, she also drives the planning and execution of Tatler's flagship IPs, curating star-studded events and building the relationships and communities that define the brand. Born and raised in the Middle East, she honed her craft in Dubai, crafting communication strategies for luxury brands across the Gulf. Follow her on Instagram @tarasobti.
