Cover From club ownership to technology startups and media ventures, here’s how French superstar Kylian Mbappé is expanding his reach beyond football (Photo: k.mbappe/Instagram)
From club ownership to technology startups and media ventures, here’s how French superstar Kylian Mbappé is expanding his reach beyond football (Photo: k.mbappe/Instagram)
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Beyond football, Kylian Mbappé has built a portfolio spanning technology, sport, entertainment and property
Kylian Mbappé has spent much of his career breaking records, winning trophies and establishing himself as one of football's most recognisable players. While fans are familiar with his performances on the pitch, the French star has also been quietly building a business portfolio that stretches across technology, sport, entertainment and real estate. Rather than limiting himself to endorsement deals, Mbappé has increasingly focused on ownership and equity investments, giving him a direct stake in the companies and organisations he supports.
Through his private investment firm, Coalition Capital, he has assembled a collection of assets that range from a professional football club and a digital health company to media ventures and luxury property. The approach reflects a growing shift among elite athletes who are taking a more active role in managing their wealth. For Kylian Mbappé, business has become another arena where long-term planning and strategic decision-making play an important role.
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What Is Coalition Capital?
Coalition Capital is the private investment firm owned and controlled by Kylian Mbappé. It serves as the central hub for his business activities, overseeing acquisitions, partnerships and investments across sport, technology, entertainment and consumer brands.
Through the firm, Kylian Mbappé takes direct equity stakes in companies and organisations rather than relying solely on endorsement income. The strategy combines growth-focused investments with longer-term assets, creating a diversified portfolio beyond football.
Sports investments
One of the most significant transactions in the portfolio involves French football club SM Caen. Through Coalition Capital, Kylian Mbappé acquired an 80 per cent controlling stake in the club in a deal reportedly valued between €15 million and €20 million. The acquisition replaced Oaktree Capital Management as the majority shareholder and marked a substantial move into football ownership. The investment gives him direct involvement in the operational side of the sport, extending his role beyond that of a player.
Technology and startup investments
Several of Mbappé’s investments focus on technology-driven businesses.
Among the most prominent is Alan, the Paris-based digital health insurance company. He participated in the firm’s €100 million funding round and also serves as a product ambassador, particularly in initiatives related to mental wellness and sleep management.
He is also an investor and strategic partner in Sorare, the blockchain-based fantasy sports and NFT platform. The company has become one of the better-known names operating at the intersection of sport and digital collectibles.
Another notable investment is Loewe Technology. He acquired a minority stake of more than 10 per cent in the German consumer electronics manufacturer, expanding his portfolio into premium television and audio products.
Entertainment and media ventures
Beyond technology and sport, Mbappé has entered the entertainment sector through Zebra Valley, a content production company based in Los Angeles.
The venture focuses on projects connected to sports, music and gaming culture. It has also secured a developmental agreement with the NBA, giving the company access to one of the world’s largest sports entertainment ecosystems.
The move reflects a growing trend among athletes seeking ownership opportunities in media and content production rather than simply appearing in campaigns or programmes.
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Real estate holdings
Property remains an important component of Mbappé’s broader asset portfolio. His reported real estate holdings include an €11 million mansion in Madrid’s La Finca neighbourhood. The residence spans approximately 12,000 square feet and was purchased from former Real Madrid player Gareth Bale.
He also retains a luxury duplex penthouse in Paris valued at around €10 million. The property remains one of the key assets within his real estate portfolio.
These holdings provide exposure to physical assets that sit alongside his corporate and technology investments.
Major endorsement partnerships
While direct investments form a growing part of his business activities, endorsement agreements continue to generate substantial commercial income. His partnership with Nike remains one of his most visible sponsorship arrangements, covering football boots and apparel.
He also maintains long-term relationships with Hublot, Oakley and Accor. These partnerships span luxury watches, performance eyewear and hospitality initiatives, with the Accor relationship also supporting philanthropic projects. Unlike equity investments, endorsement deals provide recurring income while strengthening his global commercial profile.
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Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
