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Cover Tatler Vietnam Launch: a significant milestone for Nha Tap Tinh Hoa – Tatler Vietnam, and continuing the decades-long legacy of Tatler Asia.
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The Tatler Vietnam launch party took place on the evening of December 4, 2024, at the Park Hyatt Saigon Hotel.

Set within the luxurious surroundings of one of the country’s most developed cities, Tatler Vietnam’s launch event welcomed more than 100 VIP and VVIP guests. Among them were notable figures from the Asia’s Most Influential 2024 (AMI) list, sharing their powerful and inspirational stories.

The evening was attended by influential leaders in economics, culture, and society, including Diplomat Ton Nu Thi Ninh (honoured on the AMI Thinkers 2024 list for her work in education and culture), Co-Founder & CEO of Momo, Nguyen Manh Tuong (honoured on the AMI Innovators 2024 list for his entrepreneurial breakthroughs), Tailor Ly Van Cuong (featured on the AMI Leaders in Fashion list for his impact on Vietnamese fashion), and his son, successor Nicolas Minh Nguyen. Also present were Creative Director Dzung Yoko (recognised on the AMI Creatives 2024 list for his inspiration in the creative field), and singer Toc Tien (honoured on the AMI Entertainers 2024 list for her contribution to Vietnamese arts). Together, they gathered at Park Hyatt Saigon to mark the opening night of Tatler Vietnam. This launch not only celebrated the arrival of a legendary media icon but also signified the start of a new era, with the inspiring message: “Enter A New Kingdom.”

See more: Tatler Vietnam Launch: When Elite Values Come Together to Create a Mark

Impressive Opening with Sublime Moments of Art

Tatler Asia
Above Ms. Nikita Chu (right) poses for a photo with the Asia’s Most Influential 2024 (AMI) honourees, from left to right: Ms. Mimi Vu, Ms. Nguyen Thi Hau, Ms. Ton Nu Thi Ninh, and Ms. Bui Tran Phuong.

The evening began with artistic moments that set the tone for a refined and memorable event. As distinguished guests arrived, they were greeted by a space of luxury and sophistication, enhanced by sparkling lights and thoughtful gifts from Tatler Vietnam and The History of Whoo. The atmosphere was further enlivened by the delicate fragrance of flowers and the sounds of the world’s only Grotrian Mahogany Pommele piano, creating a refined yet warm ambiance that engaged all the senses and signified the significance of the occasion.

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Photo 1 of 4 The first highlight of the evening was the opening dance performance “Wind Changes,” staged by artist Vu Ngoc Khai and the HBSO Theatre.
Photo 2 of 4 The first highlight of the evening was the opening dance performance “Wind Changes,” staged by artist Vu Ngoc Khai and the HBSO Theatre.
Photo 3 of 4 The first highlight of the evening was the opening dance performance "Wind Changes," staged by artist Vu Ngoc Khai and the HBSO Theatre.
Photo 4 of 4 The melodious sounds from the world’s only Grotrian Mahogany Pommele piano created a sophisticated yet warm atmosphere, awakening all the senses and suggesting a memorable event.

The first highlight of the evening was the opening dance performance Wind Changes staged by artist Vu Ngoc Khai and the HBSO Theatre.

The delicate choreography seamlessly blended traditional and modern elements, offering a captivating performance. Bamboo baskets were transformed into intricate dance costumes, while the ancient Hue Citadel was evoked through each graceful movement, showcasing the deep beauty of Vietnamese culture. Throughout the piece, familiar symbols of Vietnam gradually unfolded, with the dancers’ skilled movements bringing to life images of the bamboo baskets and the majestic Hue Citadel. This artistic display marked a fitting and impressive beginning to the Tatler Vietnam event.

Read more: Tatler Vietnam Launch: Entering a new era of elite community and timeless values

The beginning of turning points to bring Vietnamese heritage to the world

Tatler Asia
Above In the opulent space of the Park Hyatt Saigon hotel, the evening unfolded with moments of artistic sublimation, inviting distinguished guests into an atmosphere of luxury and refinement.

Following the remarkable performance, MC Ha Anh introduced a short film about Tatler Asia, which celebrated the heritage of the iconic publication—proud to be a historical media institution with over three centuries of existence. Founded in England in 1709, Tatler represents prestige, power, and sophistication.

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Photo 1 of 4 From left to right: Mr. Othello Khanh, Ms. Nikita Chu, Ms. Michele de Albert
Photo 2 of 4 Ms. Huynh Bich Ngoc, Permanent Vice President of TTC Group, a prominent figure on the list of Asia’s Most Influential Magnates 2024
Photo 3 of 4 Educator and entrepreneur Huynh Ba Lan (Asia's Most Influential Thinkers 2024) and interior designer Coca Huynh on the Tatler Vietnam Launch red carpet
Photo 4 of 4 From left to right: businessman Dong Anh Pham, architect Tran Le Quoc Binh (on the list of Asia’s Most Influential Creatives 2024), businesswoman Hoang Huong Giang at the Tatler Vietnam Launch red carpet

Amid the challenges faced by the publishing industry, Tatler has continued to thrive, solidifying its status as a guide for communities across diverse fields. The brand has played a crucial role in shaping the high-class lifestyle, setting standards for style and taste. In 1978, Tatler expanded its global vision to the Asian market, under the leadership of Tatler Asia Group, headquartered in Hong Kong. Since then, it has gained a strong presence in major markets such as Hong Kong, Singapore, Thailand, Malaysia, the Philippines, Indonesia, and, now, Vietnam. The brand has also pioneered notable campaigns, including Tatler Ball, Tatler Best, Generation T, Tatler GMT, and Tatler Homes Design Awards.

See also: Tatler Best 2024: A night to honour the hotel, restaurant and beverage industry in Asia

MC Ha Anh remarked, “This is a strategic step to extend Tatler’s reach in Southeast Asia, reinforcing Tatler Vietnam’s vision: to honour elite values, tell inspiring stories, and connect influential individuals through a sophisticated lens.”

Tatler Asia
Above Artist Toc Tien (featured on the list of Asia’s Most Influential Entertainers 2024) on the red carpet at the Tatler Vietnam Launch.

Continuing that message, Ms. Maggie Shen, Human Resources Director of Tatler Asia Group, shared insights about the special cooperation between Tatler Asia and Tatler Vietnam:

“House of MOCO is not only a partner, but also a perfect match, where two great visions of creativity and the celebration of cultural values intersect. This collaboration goes beyond elevating Vietnamese values; it opens the door for inspiration from Vietnam to spread far and wide, blending seamlessly into the flow of Asian culture. With this strong resonance, I believe Tatler Vietnam will take the lead in affirming the identity and position of Vietnam on the regional map.”

Tatler Asia
Above Ms. Maggie Shen, Human Resources Director of Tatler Asia Group, speaks about the special cooperation between Tatler Asia and Tatler Vietnam.

In addition, Ms. Hami Tran, CEO & Managing Director of Tatler Vietnam, shared her vision and aspirations during a special moment at the ceremony:

Tatler is a platform that connects communities, honours remarkable individuals, and fosters meaningful connections. With Tatler Vietnam, we are committed to the quality of content, ensuring each story is carefully crafted, insightful, and respects the authenticity of the individuals we feature. Tatler Vietnam is not only for Vietnamese readers but also a platform to share Vietnam’s pride and talent with the world. Through this, we hope to inspire pride in the Vietnamese people.”

Tatler Asia
Above Ms. Hami Tran, CEO & Managing Director of Tatler Vietnam, shared her thoughts on future expectations during a special moment at the ceremony.

Tatler Vietnam’s Editor-in-Chief, Nikita Chu, shared an emotional story about her beloved grandmother, Madam Simone Le Bris, who remains an endless source of inspiration for her way of life and lifestyle, which she has always cherished. Nikita spoke of the profound legacy left by Madam Simone, particularly her life philosophy, “Live to inspire,” and the belief that elegance is not solely defined by appearance but by the elegance of the soul.

It is these values that have inspired Nikita to boldly pursue and realise the Nha Tap Tinh Hoa project – a journey to honour the most quintessential aspects of life. She emphasised, “The ‘Live to inspire’ lifestyle is not just a guiding light for Tatler Vietnam; it is also the message we hope to convey to our readers.”

Tatler Asia
Above Ms. Nikita Chu, Editor-in-Chief of Tatler Vietnam, shared her emotional thoughts about the person who inspired her to embark on the Tinh Hoa Collection and revealed an exciting content direction.

Closing her speech, Nikita Chu revealed the promising content directions that Tatler Vietnam will pursue in the future. These include stories about the skilled hands of artisans behind flawless beauty, the heritage embedded in every name, and the unending inspiration drawn from extraordinary individuals. These values will continue to affirm Tatler Vietnam’s leadership in the mission to honour identity and timeless beauty.

Asia’s Most Influential 2024 – The Golden Moment to Honour Influential People Across Asia

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Photo 1 of 2 The stage honours individuals on the Asia’s Most Influential 2024 list.
Photo 2 of 2 The stage honours individuals on the Asia’s Most Influential 2024 list.

The Tatler Vietnam Launch Gala has witnessed remarkable progress, thanks to the combined efforts of many individuals and organisations.

To honour these tireless contributions, Asia’s Most Influential 2024 introduces prestigious categories that mark significant milestones in the journey to elevate elite values across the fields of economy, culture, and society.

Asia’s Most Influential 2024 (AMI) is an annual event initiated by Tatler to recognise individuals who have had a substantial impact and brought positive values to the Asia region. Since its inception four years ago, the AMI list has honoured 700 exceptional individuals from Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, and this year, for the first time, Vietnam.

This year's AMI list celebrates outstanding individuals across four key areas: Business, Culture, Social Impact, and STEM (Science, Technology, Engineering, and Mathematics). These areas are further divided into 11 prominent categories, each representing remarkable contributions and enduring values in their respective fields. The Asia’s Most Influential 2024 honoree list not only recognises past achievements but also serves as a source of inspiration for future growth and development.

Read more: Asia's Most Influential Thinkers 2024: Individuals Leading Education and Shaping Culture

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Photo 1 of 5 Ms. Nguyen Thi Hau, an expert in archaeology in Vietnam, shared valuable insights about the nation’s cultural heritage and expressed a desire to inspire the younger generation and the community.
Photo 2 of 5 Ms. Nguyen Lan Anh, CEO of Endeavor and former Editor-in-Chief of Forbes Vietnam, shared her vision and ambition to elevate the standing of Vietnamese enterprises.
Photo 3 of 5 Mr. Dzung Yoko, Photographer and Creative Director, offered valuable reflections on his career journey and the sources of his inspiration.
Photo 4 of 5 Mr. Nguyen Manh Tuong, Co-founder, Vice Chairman, and CEO of MoMo, spoke about the international potential of Vietnam's next generation of technology engineers.
Photo 5 of 5 Tailor Ly Van Cuong and Nicolas Minh Nguyen discussed the heritage of tailoring and the cultural exchange of Vietnamese craftsmanship into Western suits.

The highlight of the ceremony was the inspiring words shared by the AMI honorees. Ms. Nguyen Thi Hau, a distinguished archaeologist in Vietnam, spoke movingly: “When I learned that I was on this (AMI) list, I understood that it was the community’s recognition of Vietnam’s cultural heritage. It is an encouragement for those of us who work quietly behind the scenes.” She went on to express her values: “The inspiration I aim to impart to my students and the younger generation is how to cultivate a deep love for history, knowing how to harness that love at the right time and place for the benefit of both themselves and the country.”

The insights shared by the AMI honorees brought a unique spirit and remarkable experiences to the evening, and Tatler served as the bridge to help these individuals step into the global stage, connect with trends, and make their mark on the international map with stories that resonate across multiple platforms. As Ms. Hami Tran noted: “Tatler Vietnam – a platform where stories begin, relationships develop, and legacies are created.”

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Photo 1 of 2 The performance of “Last Christmas” by Lam Bao Ngoc wished all guests a peaceful holiday season.
Photo 2 of 2 The song “The Show Must Go On” conveyed the message of Tatler Vietnam’s ongoing journey to spread elite values.

After an emotional series of honours, the evening reached a moment of sublime beauty with the powerful and distinctive voice of singer Lam Bao Ngoc. Her rendition of The Show Must Go On resonated deeply, reflecting Tatler Vietnam’s steadfast progress in promoting quintessential values.

The night drew to a close with a heartfelt performance of Last Christmas by Lam Bao Ngoc, extending a wish for a peaceful holiday season to all the distinguished guests. MC Ha Anh took the opportunity to congratulate Tatler Vietnam on its promising beginning, and, on behalf of the publication, expressed sincere gratitude to those honoured on the Asia’s Most Influential 2024 list for their remarkable contributions to the community and society.

Tatler Asia
Above The space was delicately adorned with luxurious blue, black, and gold tones, accompanied by the fragrant scent of flowers.
Tatler Asia
Above Sparkling lights blended beautifully with the luxurious surroundings of the Park Hyatt Saigon hotel.
Tatler Asia
Above Gifts from The History of Whoo served as a special greeting for each guest.
Tatler Asia
Above The melodious tones of the world's only Grotrian Mahogany Pommele piano filled the party, courtesy of Impressivo.
Tatler Asia
Above Exquisite fresh flower bouquets from PoDo Flower added an artistic and sophisticated touch to the evening.

The success of this exceptional evening would not have been possible without the generous support of the sponsors, who played a vital role in bringing this memorable event to life. We extend our heartfelt thanks to Royal Salute, the premium whisky brand often seen at prestigious events attended by the British Royal Family; Park Hyatt Saigon, a symbol of luxury, elegance, and impeccable service; The History of Whoo, a leading Korean cosmetic brand providing sophisticated beauty care; Impressivo, the exclusive distributor of world-renowned piano brands; and PoDo Flower, renowned for their artistic and distinctive floral designs, each telling its own unique story.

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Photo 1 of 2 The launch event of Nha Tap Tinh Hoa – Tatler Vietnam would not have been complete without the presence of all the distinguished guests.
Photo 2 of 2 The launch event of Nha Tap Tinh Hoa – Tatler Vietnam would not have been complete without the presence of all the distinguished guests.

The launch event of Nha Tap Tinh Hoa – Tatler Vietnam was made all the more special by the presence of the distinguished guests. As MC Ha Anh aptly noted, regarding the message Enter A New Kingdom: “In this ‘kingdom’, what matters is not what you own, but who you share it with.”


“Tatler Vietnam Launch” was organised by Tatler Vietnam - Nha Tap Tinh Hoa, with the strong support of whisky brand Royal Salute and sponsors including Park Hyatt Saigon, The History of Whoo, Impressivo Klaviere & Flugel, and PoDo Flower.