Cover Nguyen Ngoc My, heiress of Alphanam Group’s founder, is a talented next-generation leader with exceptional business acumen (Photo: Facebook / Nguyen Ngoc My)
Nguyen Ngoc My, heiress of Alphanam Group’s founder, is a talented next-generation leader with exceptional business acumen (Photo: Facebook / Nguyen Ngoc My)
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Defying the stereotype of being “born with a silver spoon”, four heiresses to Vietnam’s leading corporations have demonstrated remarkable business expertise, shaping a new era of family legacy
“Born at the finish line” and “rich kids” are terms frequently used when discussing the heirs and heiresses of major conglomerates. Such phrases are often laced with prejudice, disregarding personal effort and reducing success to family background alone. Women, in particular, face even greater scepticism, with their talents and contributions often dismissed outright. Yet, overcoming entrenched bias and criticism, the next generation of female leaders in Vietnamese business has not only proven their capabilities but also thrived in a competitive corporate landscape—solidifying their positions with undeniable talent and conviction.
These young entrepreneur heiresses serve as shining examples of success built not merely on privilege but on intelligence, relentless dedication, and resilience. Their journeys not only dismantle outdated stereotypes but also inspire future generations of women, proving that true talent and determination will always rise above barriers.
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Dang Huynh Uc My – Chairwoman of the Board, Thanh Thanh Cong Joint Stock Company
Above With her exceptional leadership, Dang Huynh Uc My has positioned TTC AgriS as a trailblazer in high-tech agriculture (Photo: Facebook / Dang Huynh Uc My / Omi Dang)
With her exceptional leadership, Dang Huynh Uc My has positioned TTC AgriS as a trailblazer in high-tech agriculture (Photo: Facebook / Dang Huynh Uc My / Omi Dang)
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Setting aside her childhood dream of becoming a teacher, Dang Huynh Uc My pursued a degree in Business Administration and Finance in New Zealand, before choosing to follow in the footsteps of her mother, Huynh Bich Ngoc. Together, they have propelled Thanh Thanh Cong Group (TTC AgriS) to new heights.
With astute leadership and a forward-thinking strategy, Uc My has transformed TTC AgriS into a pioneering force in high-tech agriculture. Under her stewardship, the company has made significant strides in digital transformation while expanding its reach to 21 countries, including the US, UK, and Singapore—markets renowned for their stringent quality standards. Not only has she elevated Vietnamese sugarcane products onto the global stage, but she has also been instrumental in maintaining TTC AgriS’ dominance in the domestic market.
In February 2022, Uc My was recognised by Enterprise Asia in the Outstanding Asian Entrepreneur – Master Entrepreneur Awards category, a testament to her relentless drive to innovate and meet the ever-evolving demands of the global market.
Believing that leadership is not defined by gender but by intellect, ability, and vision, Uc My continues to be an inspiring figure for women and young leaders alike. Through perseverance, a thirst for knowledge, and an innovative mindset, she exemplifies how challenges can be overcome to contribute meaningfully to both business and society.
Nguyen Ngoc My – Vice Chairwoman of the Board of Directors and General Director of Alphanam Investment Joint Stock Company
Above A series of impressive achievements have cemented Ngoc My’s influence and solid standing within the young business community. (Photo: Facebook / Nguyen Ngoc My)
A series of impressive achievements have cemented Ngoc My’s influence and solid standing within the young business community. (Photo: Facebook / Nguyen Ngoc My)
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With a bachelor's degree in business from the prestigious Boston University, Nguyen Ngoc My swiftly asserted her exceptional capabilities, rising to the role of Vice Chairwoman of the Board of Directors and General Director of Alphanam Investment Joint Stock Company. Inheriting the family business, the accomplished and charismatic businesswoman heiress has consistently made her mark in Vietnam’s highly competitive real estate sector, personally leading negotiations with international hotel groups, overseeing architectural design, and managing the operation of luxury property developments.
Drawing from hands-on experience alongside her father, Nguyen Tuan Hai, Chairman of Alphanam Investment Joint Stock Company, Ngoc My has played a pivotal role in securing international partnerships and spearheading hotel projects under globally recognised brands. Her leadership not only reflects her own remarkable growth but also elevates Alphanam’s standing in Vietnam’s real estate landscape.
Beyond her business success, Nguyen Ngoc My is deeply committed to social initiatives. As the founder and CEO of the Alphanam Green Foundation, she champions sustainable environmental and social projects, working towards greener, cleaner, and more liveable cities. In her capacity as Strategy and Development Director of the VietSeeds Foundation, she has helped open doors for talented Vietnamese students to access higher education opportunities.
Nguyen Ngoc My’s achievements are widely recognised through accolades such as the Outstanding Vietnamese Businesswoman – Golden Rose Cup 2021 and the Outstanding Southeast Asian Businesswoman Award 2022 (ASEAN Special Awards of Women Entrepreneurs 2022). Most notably, in 2022, she was honoured with the esteemed “Red Star – Outstanding Young Vietnamese Entrepreneur” title, further cementing her influence and reputation in Vietnam’s next-generation business landscape.
On her path to professional excellence, Nguyen Ngoc My has remained steadfast in her belief in the power of knowledge, emphasising that success is not defined by gender but by talent, determination, and relentless effort. She exemplifies the modern female entrepreneur: courageous in continuing her family’s legacy, humble in her pursuit of learning, and resolute in carving out her own place in an ever-evolving and competitive market.
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Vu Le Quyen – General Director of Biti’s
Above As the next-generation leader of Biti’s, Vu Le Quyen has breathed new life into the brand, driving its dynamic growth. (Photo: Facebook / Quyen Vuu)
As the next-generation leader of Biti’s, Vu Le Quyen has breathed new life into the brand, driving its dynamic growth. (Photo: Facebook / Quyen Vuu)
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Taking the helm of Biti’s from her father, Vuu Khai Thanh, Vu Le Quyen has demonstrated exceptional leadership, spearheading a comprehensive brand transformation. Under her strategic direction, Biti’s has redefined its position in the hearts of Vietnamese consumers, particularly with the launch of the Hunter sports shoe line – an emblem of youth, dynamism, and modernity.
With a visionary approach, Vu Le Quyen has guided Biti’s towards sustainable and long-term development. Her leadership prioritises fostering a corporate culture that values work-life balance while championing gender inclusivity by creating opportunities for women in leadership. This progressive philosophy has revitalised the company’s working environment, enhancing employee satisfaction and productivity.
Her forward-thinking human resource strategy has earned widespread recognition. Notably, she was the only Vietnamese entrepreneur honoured in the “Outstanding Asian Leader” category at the Asia Excellence and Sustainability Awards, organised by MORS Group. Further solidifying her impact, she was named an “Inspiring Leader” at Vietnam Excellence 2021 – a resounding testament to the enduring values she brings to the business.
These prestigious accolades not only celebrate her talent and dedication but also serve as an inspiration to Vietnam’s rising generation of entrepreneurs, reaffirming that leadership driven by vision and integrity is the ultimate key to success and longevity.
Le Thu Thuy – Vice Chairwoman of SeABank Board of Directors
Above With extensive experience, Le Thu Thuy has firmly steered SeABank to new heights. (Photo: SeABank)
With extensive experience, Le Thu Thuy has firmly steered SeABank to new heights. (Photo: SeABank)
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Before returning to Vietnam, Le Thu Thuy earned dual bachelor’s degrees in Business Administration and Banking & Finance from George Mason University in the United States, gaining valuable experience working in international banking. Initially, her decision to return home and join SeABank was influenced by her family’s wishes. However, it was within this environment that she discovered her true potential and pursued her own ambitious vision.
At SeABank, heiress Le Thu Thuy has held multiple key positions, leaving a lasting impact by transforming the institution into a modern, multi-functional retail bank. Under her leadership, SeABank has not only diversified its products and services but also forged strategic partnerships with major domestic enterprises. Her appointment as Permanent Vice Chairwoman of the Board of Directors in 2018 marked a pivotal milestone in her career.
Le Thu Thuy’s contributions to the banking and finance sector have been widely recognised by esteemed organisations in Vietnam and abroad. She was named “Best Young Banking Leader in Vietnam” in 2014 and “Most Dynamic Banking Leader” in 2016. In 2017, she was further honoured as “Promising Young Banking Leader in Vietnam” by The Asian Banker (Singapore). Most notably, in September of the same year, she received the prestigious Legacy Award for “Iconic Entrepreneur in Each Country in the ASEAN Bloc” from the ASEAN Business Advisory Council (ABAC), acknowledging her efforts in advancing the growth of small and medium-sized enterprises across the region.
Through her dedication to learning and innovation, the next-generation leader of SeABank has not only solidified her exceptional capabilities but has also contributed significantly to the bank’s rapid expansion, positioning it as a standout institution in Vietnam’s financial sector. She epitomises the qualities of a bold and visionary leader, pioneering sustainable development and driving the bank’s modernisation with strategic foresight.
The success of these four remarkable female successors within Vietnam’s leading corporations is a testament to their relentless efforts and undeniable contributions. They have demonstrated that while family legacy may provide a starting point, true success is forged through continuous learning, perseverance, and the ability to overcome challenges. Refusing to be defined by gender stereotypes or the notion of being “born with a silver spoon”, they have cemented their reputations through talent and determination, securing their rightful place in Vietnam’s evolving business landscape.
