Cover Past Gen.T honourees: Jocelyn Chew, Alexander Rendell, Chien Shao Nien, Stephanie Oller and Sayantan Das (lllustration: Chong Seow Wei)
Past Gen.T honourees: Jocelyn Chew, Alexander Rendell, Chien Shao Nien, Stephanie Oller and Sayantan Das (lllustration: Chong Seow Wei)
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From a single market in Hong Kong to ten markets and a decade of impact, Gen.T founder and Tatler Asia Group president Tamara Lamunière on ten years of building a platform to discover and support emerging talent across Asia
A lot can happen in ten years.
The world can be remade by crisis, as it was with Covid-19. Technology can move from science fiction to everyday life, as it has with the launch of ChatGPT. The planet can cross symbolic thresholds, from reaching a global population of 8 billion to hitting new climate records. And a person can go from promising to proven: launching, scaling, exiting, failing, rebuilding and becoming an ecosystem figure all within a decade.
Gen.T, which stood for Generation Tomorrow at its inception, was created as a platform for discovering the Leaders of Tomorrow. It started as a belief that Asia needed a platform dedicated to supporting emerging talent—not only through access to capital, but through storytelling, brand building and connecting them with networks that go beyond business. It started locally in 2016 in Hong Kong, and this year it celebrates 3,500 young leaders across ten markets.
Even though it was launched at a time when the tech sector was booming, Gen.T was deliberately not limited to tech. We believed then, as we do now, that a rich society is made up of all shades of talent; that creatives, executives, artists and athletes all contribute as much as the entrepreneur with a valuation attached to their business.
Read more: Gen.T Leaders of Tomorrow 2026: the numbers behind the list celebrating Asia’s future
Above Tamara Lamunière, founder of Tatler Gen.T and president of Tatler Asia Group (Photo: Tatler Asia Group)
Tamara Lamunière, founder of Tatler Gen.T and president of Tatler Asia Group (Photo: Tatler Asia Group)
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Over time, Gen.T became a living, growing network of individuals supporting each other. It was more than an editorial product. We created a community validation system, where public nomination, editorial curation and expert advisors across industries were all integral to identifying the talent who would shape the future.
More than anything, it proved the value of spotting and supporting people early.
This year’s 10x10 campaign celebrates the leaders of today: ten individuals who have been honoured on the list and have since become widely recognised regional and global leaders, while remaining connected with the Tatler brand. It also celebrates the latest cohort of leaders of tomorrow: ten people shaping our collective future through their products, ideas and passion.
For us, making the list was never the goal. The goal was always what these individuals would go on to do after they made the list. This year’s cohort is a phenomenal symbol and evidence of progress—ours and theirs. It shows that success is not built overnight, but built alongside people and platforms that see you, believe in you and support you when it matters most.
Ten years on, that remains our purpose. We look forward to continuing to find and support the people shaping Asia—and increasingly, the world as Tatler continues to expand—with their ideas, creativity, courage and passion. We are proud to be part of their story and excited for everything still to come.
Tamara Lamunière
Founder, Tatler Gen.T and president, Tatler Asia Group
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Tamara Lamunière is the president of Tatler Asia Group.
