The three nominees for Front & Female Awards Philippines 2025's Founder Awards
Cover The three nominees for Front & Female Awards Philippines 2025’s Founder Awards
The three nominees for Front & Female Awards Philippines 2025's Founder Awards

Meet the inspiring nominees of the Front & Female Awards 2025 who are helping to inspire, elevate and advance women in the Philippines through building apps and empowering fishing communities

Acclaimed poet and activist Maya Angelou famously once said: “Each time a woman stands up for herself, without knowing it, possibly, without claiming it, she stands up for all women.”

Over the years, Tatler has had the privilege of sharing the unique journeys of incredible women who have excelled in their chosen industries, while paving the way for future generations of women in their field. While some women have shared insights into their struggles and successes, many still toil behind the scenes. 

With the Front & Female Awards in its second year in the Philippines, the team is committed to championing the women whose work is inspiring progress for women and girls, breaking barriers for women’s rights through their work and lives.

In April 2025, we opened public nominations for the awards to seek out individuals who fit this criteria, whether it be advocating for women’s rights or equity, closing gender gaps, driving the female agenda or breaking barriers for others to follow.

The Front & Female Awards ceremony will take place on July 30 in Manila, where we will announce the six winners from these inspiring nominees, identified with the help of our expert voting committee comprising some of the most influential names in finance, sports, healthcare, arts, technology and more in the Philippines.

Three nominees were shortlisted for this year’s Founder category, given to an individual helping to inspire, elevate and advance women in technology, marine biodiversity, and entrepreneurship. 

We spoke to these inspiring ladies ahead of the awards to find out what motivates them and the most rewarding aspects of their work.

In case you missed it: In Pictures: Moments we loved at the Front & Female Awards 2025 in Malaysia

Crystal Gonzalez

Tatler Asia
Crystal Lee Gonzalez, the CEO and co-founder of NoneAway and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Above Crystal Lee Gonzalez, the CEO and co-founder of NoneAway and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Crystal Lee Gonzalez, the CEO and co-founder of NoneAway and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines

Crystal Lee Gonzalez is the CEO and co-founder of NoneAway, an AI-powered real estate platform designed to make property buying, selling and renting safer, smarter and more seamless in the Philippines. She is a tech entrepreneur with a notable track record, having launched Viber in the Philippines and Southeast Asia, growing it to over 100 million users and establishing it as the most-used chat app in the country. Her extensive experience in tech, e-commerce and real estate fuels her passion for creating innovative solutions that address the challenges and risks in the property market, particularly in the secondary market, where scams and inefficiencies are common.

Under her leadership, the NoneAway application uses cutting-edge AI technology for personalised property matchmaking, verified listings and secure transactions, aiming to empower Filipino buyers, sellers, brokers and investors with confidence and ease. The platform has quickly gained traction, securing significant pre-seed funding and partnering with top real estate brokers and brokerages. 

What advice would you share with the next generation of women and girls?

You don’t need permission to lead, build or dream boldly. You don’t have to choose between business and motherhood—I built my companies while pregnant, breastfeeding and raising babies. And above all, listen to your inner voice. If something doesn’t feel right, it probably isn’t. Don’t stop until you find that path, that place, that peace that feels right to you. Your gut is a superpower—trust it.

What impact do you want to make in the next five years? 

I want to open doors for more women in tech, fund more female-led startups and build NoneAway into a global platform that helps people—especially women and families—find their place in the world, literally and figuratively.

Dhang Tecson

Tatler Asia
Dhang Tecson, a Filipino ocean advocate, social entrepreneur, and community development expert, and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Above Dhang Tecson, a Filipino ocean advocate, social entrepreneur, and community development expert, and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Dhang Tecson, a Filipino ocean advocate, social entrepreneur, and community development expert, and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines

Dhang Tecson is a Filipino ocean advocate, social entrepreneur and community development expert with over a decade of experience focused on marine conservation, sustainability and supporting artisanal, small-scale fishing communities in the Philippines. She is the founder and ‘chief executive mermaid’ of Sinaya Seafood, a social enterprise named after the ancient Philippine goddess of the sea, which promotes sustainable fishing practices and markets fresh, local and responsibly sourced seafood from fishing communities.

Before founding Sinaya Seafood, Tecson served as the Global Operations Director at Plastic Bank, where she helped combat ocean plastic pollution across several countries. She has also co-founded Fishers and Changemakers Inc, working to improve livelihoods and promote sustainable fishing methods among small-scale fisherfolk, particularly in Cebu. 

What is your greatest strength? 

As a passionate community development champion committed to ocean and marine life preservation, my greatest strength lies in connecting people with meaningful, sustainable solutions. What truly sets me apart is my ability to unite diverse communities, supporters and changemakers, forging partnerships that work toward common goals and drive transformative progress. When we come together with purpose, we can build a future where both people and nature thrive.

Why is it important to you to support/inspire women in the Philippines?

Empowering women fishers—and women across related sectors—is key to building a future where equality, sustainability and lasting change are deeply rooted in our communities, especially in the fishing industry. Women play critical yet often overlooked roles in harvesting, processing and preserving our marine resources. By recognising their contributions and equipping them with the tools, support and leadership opportunities they deserve, we not only uplift coastal communities but also help build climate-resilient livelihoods. This is a matter of both equity and national importance—seafood is the second staple food in the Philippines and vital to our country’s livelihood and food security. 

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Marife Zamora

Tatler Asia
Marife Zamora, the founder and chairman of the Filipina CEO Circle and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Above Marife Zamora, the founder and chairman of the Filipina CEO Circle and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines
Marife Zamora, the founder and chairman of the Filipina CEO Circle and a Founder nominee for the 2025 Tatler Front & Female Awards in the Philippines

Marife Zamora is a highly respected Filipino business executive and leader known for her extensive contributions to the corporate sector and advocacy for women in leadership. She is the founder and chairman of the Filipina CEO Circle, an organisation dedicated to empowering and connecting Filipina corporate leaders. Zamora holds multiple influential positions, including non-executive director at PLDT, Inc, independent director of SM Investments Corporation and Pru Life Insurance Corporation of U.K, chairman of Willis Towers Watson Insurance Brokers Philippines, Inc and is a board trustee of FTW (For the Women) Foundation.  

Her professional background includes serving as managing director for Asia-Pacific and EMEA at Convergys Corporation and Country Manager of Convergys Philippines, the country’s largest private employer with 55,000 employees. She has also been managing director at Headstrong Philippines and division manager for Banking & Finance at IBM Philippines. Zamora was the first woman president of the Management Association of the Philippines (M.A.P.) and has held leadership roles at the Philippine Software Association and the American Chamber of Commerce of the Philippines.

Who is your hero and why? 

I am reminded of the love and strength of my mother, Patria, a teacher who believed that education and focus on excellence could provide opportunity. When she was the school principal in Masbate, she prepared students for the increasingly global context they would encounter by championing English speaking, thinking globally and acting locally. 

What impact do you want to make in the next five years?

I want my insights to turn into revenue growth, and implement business strategies that lead to more effective leadership and employee development. I hope that my involvement in socio-economic organisations (FTW Foundation, Filipina CEO Circle, Management Association of the Philippines and more) will ably support initiatives focused on educating and empowering women. 

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Celine Dabao
Associate Editor for Tatler Homes, Tatler Philippines
Tatler Asia
Celine Dabao

About 

Celine first read Charlotte’s Web at the age of five–and she hasn’t stopped turning pages since. Her favourite authors are Mona Awad and Nat Cassidy. Besides writing for Tatler, she listens to BTS and spends time with her family.  


Work 

Celine took up secondary education with a major in English, graduating from De La Salle University in 2023. She advocates for female empowerment through creative expression by writing for Tatler Homes.  

For story leads or inquiries, you may reach out to her via celine.dabao@tatlerasia.com.