Photo: Courtesy of Beauty & Co
Cover Photo: Courtesy of Beauty & Co

After an eye-opening experience in the US, this Malaysian beauty and wellness entrepreneur was determined to create positive change in an industry she once considered quitting

Yann Fang Yap was 25 when she started her first business, the popular Bizzy Body aesthetic clinic franchise. The brand eventually expanded to 30 outlets. But in time, Yap started noticing trends that worried her about the local beauty industry. She sold her business in 2012 but worked another four years in the aesthetic clinic circuit, an experience that caused her to consider quitting the industry in 2016.

“I felt the industry was too cluttered,” she explains. “There were price wars, beauticians resorting to illegal services, products with banned substances being sold, and gimmicky marketing tactics that included fear-mongering and body shaming. I asked myself, should I lower my standards in order to compete in this kind of environment? At that point, I very nearly wanted to quit.”

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Tatler Asia
Yann Fang Yap
Above Yann Fang Yap

In 2017, Yap attended a culture camp in Las Vegas, which she considers a turning point in her entrepreneurial journey. “I realised that I still loved being in the beauty industry and that if I wanted to go back to it meaningfully, I needed to rise above the challenges, not lower my standards.”

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When she came back to Malaysia, she founded Beauty & Co, a co-working space for beauticians, small salon owners, masseuses, spa therapists and skin doctors to serve their clients while having access to the latest beauty and wellness tech facilities it offers.

Yap tells Tatler about the values that shape this first-of-its-kind co-working space in Malaysia and the long-term commitment involved in raising industry standards in the highly competitive beauty scene. 

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What was your earliest experience in the beauty industry?

My mum is a hairdresser. I started helping out at her salon when I was 10. My first official job was at MayFair Bodyline when I was 20 and I started my first business when I was 25.

How did it feel to run your own business at that age?

Frankly, I think I was a bit too young. I had a lot of self-doubt. The business expanded well and I hired a CEO to run the company and make the big decisions.

But just because the company is growing and you’re hiring more people, it doesn’t mean you always get the right people. Someone may come in with high-performance skills but often, how we measure high performance isn’t always right. For instance, a salesperson may join the company, hard-sell your services and products, and increase your sales. After a year or so, you realise your clients start to leave because of unethical selling practices and that these bad habits influence the rest of the team. 

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How is Beauty & Co different?

As a co-working space dedicated to the beauty industry, it’s a platform where beauticians can serve their clients, especially beauticians who can’t afford expensive rental costs and the latest technology. Beauty and wellness technology gets updated regularly, which can be costly to replace.

Of course, they’ll need to go through training and assessments before they are allowed to use our space. But since we operate in a profit-sharing model, they don’t need to worry about overheads like rental, manpower costs, marketing and branding, since it's all taken care of for them. This co-working concept lets us share resources and build a community that’s founded on passion.

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Photo: Beauty & Co
Above Yann speaking at a beauty workshop on ethical selling, organised by Beauty & Co (Photo: Beauty & Co)

Back then, the perception was that you couldn't be kind to be an entrepreneur.

- Yap Yann Fang -

What are the core values that you want to impart to the community?

Humility, kindness, generosity—that’s the only way to go. Back then, the perception was that you couldn't be kind to be an entrepreneur, because a kind businessperson would end up a beggar. But I grew up watching my mum in her hair salon and she always practised kindness and care for others. Knowing what I know now, I believe that kindness is the way to go.

Do you think that Beauty & Co can truly inspire more collaboration in a highly competitive industry?  

I believe positive change is a marathon and a continuous effort. There’s no short cut and no one event that can change things overnight. It starts with educating people, our clients, our competitors. It starts when we practise what we say and what we believe.

It will be a long journey, but maybe 10 to 20 years down the road, I can be proud to say I’m in an industry that has a lot of integrity.

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Courtesy of Beauty & Co

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