It has been more than a decade since Chriselle Lim started her journey as a fashion content creator and influencer on YouTube and Instagram. And while she continues to thrive as one of the most influential voices in fashion and beauty as she masterfully navigates the rise of new content sharing platforms with ease and humour (you may have seen her hilarious TikTok persona as the Internet's Rich Mom), she has also expanded in lifestyle content. Lim's millions of followers enjoy snippets into her daily life with daughters, Chloe and Colette, as well as her honest conversations about marriage, pregnancy, motherhood and divorce—a glimpse of the reality behind her jet-setting lifestyle to glamorous events arounds the world.
Most recently, Lim, a serial entrepreneur who has previously leveraged her industry expertise to launch creative agency CINC Studios and fragrance brand Phlur, furthered her reach into the world of childcare and education with Bümo. Co-founded in 2019 with Joan Nguyen, founder and CEO of MeriEducation, this new company is inspired by both women's experiences and offers solutions for working parents, including virtual learning camps, foreign language programmes and co-working space with licensed child care in Los Angeles. It has raised over US$3.5 million in seed funding from notable investors such as G5 Capital, Jessica Alba's Honest Company, and Hong Kong billionaire father-daughter duo, Silas and Vivian Chou.
In this interview with Tatler, Lim talks about her early days on the Internet, opening up to her millions of followers about her personal life and making privacy a priority as she became a parent in the spotlight. We also hear her opinions on how things have changed for modern parents in the digital age and Bümo's mission to help bridge gaps in childcare and education.