Fashion influencer Jessica Wang has been setting trends since she first stepped in front of a camera and created her website, NotJessFashion, in 2014. Through her years in the limelight, she has curated a digital presence that’s truly envy-inducing, and one that reflects her ability to become a one-stop destination for aspirational fashion and lifestyle content that’s elevated yet accessible.
Her website amply showcases her talents, demonstrating a knack for styling complete with tips and tricks on how to look effortless no matter the style. Constantly challenging new trends and exploring ways to make fashion fun as well as wearable for any occasion, New York-based Wang has amassed over 4.8 million followers on TikTok and 1.4 million fans on Instagram.
And while she has perfected her digital presence, it hasn’t stopped her from expanding her repertoire.
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Tell us about yourself.
I was born in Tianjin, China and moved to the US when I was 16. I’m a digital influencer, entrepreneur, and a mother of two little girls, Hazel & Capri. I’m blessed to have built an incredibly engaging Instagram and TikTok audience where I share daily fashion and beauty inspiration as well as styling and tech/editing videos.
How did you become an influencer?
In 2014, I was looking for a creative outlet outside of my corporate job in investment banking. It was two very different worlds and I spent my nights and weekends focusing on my website. As my audience and brand collaborations started to grow, I decided to take a leap of faith and haven’t looked back since.
When did your fashion influencer career take off?
I think things really took a turn for me around 2016/17. I was seeing a lot of audience growth and began working with large national brands. Navigating growth and sustainability is always a difficult process when you take on a new endeavour. Work-life balance is probably the most difficult for me, but as with anything, it takes time to course correct and adjust.