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One of the secrets to peak performance is good sleep—a fact both Sealy and Ballet PH agree in
One of the best things to describe a fortuituous partnership is marriage; and as such is the best word to describe the union between Sealy Posturepedic and Ballet Philippines (BP). On July 26, at Bonifacio Global City, Taguig, they made it official through a signing event, followed by someone accidentally breaking a glass—which Stephen Sy, president of Focus Global, Inc, graciously welcomed and even mentioned that it’s a Jewish tradition to mark the commitment of standing by one another even in hard times.
In case you missed it: Ballet Philippines opens its 54th season with ‘Coppelia’
At the heart of the ballet lies an unwavering dedication to mastering the art of posture. The timeless elegance and poise exhibited by ballerinas from years of training and a deep understanding of the body’s alignment. Sealy understands this and thus recognises a great opportunity to collaborate with one of the Philippines’ premier ballet companies.
Above A graceful partnership takes center stage as Sealy Posturepedic joins hands with Ballet Philippines in a momentous Partnership Signing Event. [L to R] Dennis Tan, Chee Yan Lee, Stephen D Sy, Kathleen Liechtenstein, Rosalind Wee, and Bernadette Aboitiz
A graceful partnership takes center stage as Sealy Posturepedic joins hands with Ballet Philippines in a momentous Partnership Signing Event. [L to R] Dennis Tan, Chee Yan Lee, Stephen D Sy, Kathleen Liechtenstein, Rosalind Wee, and Bernadette Aboitiz
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The partnership of Sealy and BP happened so naturally and was described as a “perfect pairing” by BP president Kathleen Liechtenstein.
“This is a perfect pairing that comes at the perfect time,” she says. “As a professional dance company, movement is our raison d’etre or reason for being. Every perfectly executed jete or arabesque is powered by healthy habits that include time for rest and recovery. There was no better choice for us when it comes to rest, recovery, and sleep technology than Sealy.”
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Stephen Sy also expressed enthusiasm for the collaboration. “...This partnership with Ballet Philippines allows us to extend our dedication to excellence beyond the realm of sleep. BP shares our vision of craftsmanship, innovation, and artistic expression.”
Related: Sealy Opens its Flagship Boutique in the Philippines
Above Bernadette Aboitiz, Dennis Tan, Chee Yan Lee, Stephen D Sy, Kathleen Liechtenstein, and Rosalind Wee
Bernadette Aboitiz, Dennis Tan, Chee Yan Lee, Stephen D Sy, Kathleen Liechtenstein, and Rosalind Wee
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The collaboration extends beyond the mere presentation of ballet as an art form. It symbolises a mutual dedication to fostering aspirations and backing the pursuit of greatness.
Combining the beauty and grace of ballet with the comfort brought by Sealy Posturepedic mattresses, the campaign seeks to inspire a deeper appreciation for quality, excellence, and the pursuit of a better sleep experience.
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Angela Nicole Regis Guiral is a digital editor at Tatler Philippines. She studied journalism and has since written features that look closely at how culture, lifestyle and social impact converge, while occasionally wandering into the worlds of style and travel.
