Cover 3. Hear, Smell, and Taste stations at the newly opened focus_ store
3. Hear, Smell, and Taste stations at the newly opened focus_ store
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Check out how focus_ store gives customers a fun and immersive retail experience through interactive product displays that spark the five senses
Focus Global, one of the Philippines' biggest distributors of luxury home furnishings, kitchen systems, bathrooms and home appliances, launched an experiential and interactive home store in Makati City. Dubbed focus_, the unique store offers customers an immersive retail experience through an interactive showcase that teases the senses.
Highlighting the Posturepedic Coil Challenge by Sealy--a high-quality mattress brand from the US created in partnership with the American Orthopedic Advisory Board--is The Sight station. The patented Posturepedic Coils was developed by Sealy to perfect the science of sleep.
In the Feel station, guests can experience Tempur's unbelievable motion absorption feature through the Tempur Jump Zone. Here, they can try to knock out a stack of Jenga, tennis balls, or wine glasses by jumping, dropping weights or by having a pillow fight.
The Smell station, on the other hand, allows guests to smell and identify what’s being cooked in the Instant Pot, a revolutionary kitchen must-have for convenient and nutritious cooking.
Foodies and visitors alike can enjoy the Taste station, where they will be blindfolded and asked to pick an ingredient from a mystery box. The chosen item or ingredient will be used to create a smoothie using the iconic and high-tech Oster blender.
Read also: Where to Buy Mattresses That Will Help You Sleep Better
Above Stuart Sy, Alyssa Tan, Angela Sy, Focus Global Inc president Stephen Sy, Singaporean Ambassador to the Philippines Gerard Ho, Andrea Sy and Craig Watson
Stuart Sy, Alyssa Tan, Angela Sy, Focus Global Inc president Stephen Sy, Singaporean Ambassador to the Philippines Gerard Ho, Andrea Sy and Craig Watson
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Guests who love listening to ASMR on Youtube or on TikTok can indulge in pure relaxation at the last station: the Hear station. In this final stop, participants will have to identify the appliances used by listening to a soothing ASMR audio of a meal prep from the iconic KitchenAid.
Other Experiential Stations are available for visitors to enjoy such as vignettes adorned with lamps by Danish lighting brand Louis Poulsen, which displays soft, ambient lighting that the brand is renowned for, as well as the Philips Personal Care corner where they can test their styling skills.
Above The Tempur Jump Zone at the Feel Station
The Tempur Jump Zone at the Feel Station
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Through a series of challenges, guests can try the vacuum cleaners made by Miele, one of the world’s leading creators of premium home appliances. With Levoit, guests can play catch where the Levoit ball is mixed with other balls inside the Levoit tube and experience the power of fresh air Levoit air purifiers can provide. Finally, clients can also try blending recipes using Swiss-made hand blenders by Bamix.
For a seamless shopping experience, focus_ promises to be an omnichannel platform with various in-store or web purchase options. Tech-savvy customers can browse the products in-store, scan them using their phone and purchase online. They can also opt to purchase online and pick up the item in the store.
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Whether on assignment or not, Maritess is always on the lookout for off-the-beaten-path destinations as well as the yummiest finds in the Philippines and abroad. In 2020, she plunged into the black hole of Korean la la land. Follow her escapades at @matetreyes.
