Cover A signature ritual of St. Regis, the afternoon tea served in-suite specially for Fiona Fussi and her friends

In a new campaign with Tatler Asia, Fiona Fussi steps into St. Regis Hotels & Resorts—where legacy, luxury and an unapologetic spirit of celebration converge for those who know

How does one live, exquisitely? Some may describe it as coming home to a marble-strewn mansion, savouring a rare vintage wine, owning a Fernando Botero “Reclining Woman” sculpture, or receiving a tension-melting 120-minute massage with warm Himalayan salt stones. Then there are those who would characterise it more as a symphony of gestures, sometimes an art, but almost always, a series of experiences that feel just as precious as they are precise—a use of time that is intentional, graceful and entirely satisfying. All these definitions of luxury can be found, and felt, at the St. Regis Hotels & Resorts—and then some.

Above Join us as we raise a toast to “How to Live Exquisite”, a short film by Tatler Asia and St. Regis Hotels & Resorts, starring Fiona Fussi. An invitation into a world shaped by ritual, celebration, and unmistakable style.

In hospitality, luxury is no longer—or has never been, if we may say—about access or assertion, but about a certain fluency. It is in the ability to make indulgence feel inevitable rather than requested, service to be delivered with instinct, and elegance to be lived in rather than staged.

This is the space St. Regis has long inhabited—comfortably, confidently, with a quiet smile and a playful wink…just the way they like it. And for those who know, that sensibility is inherited. The Astor family, whose name remains synonymous with the brand, understood something essential about luxury that still holds true today: that refinement without revelry isn’t that much fun. Caroline Astor, in particular, mastered the art of the cultivated gathering—intimate, intentional, and influential. Her legendary soirées were not about being seen, but about being invited. A careful balance of reverence and mischief, formality and freedom.

In case you missed it: Midnight Supper at The St. Regis Singapore with Tatler Singapore: A tradition of modern grandeur

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Photo 1 of 6 Fiona Fussi's arrival, in a Mercedes-Benz S-Class
Photo 2 of 6 Fussi dining at Yan Ting, St. Regis Singapore
Photo 3 of 6 The butler in quiet anticipation of the guest’s arrival
Photo 4 of 6 Fussi savours afternoon tea in her suite
Photo 5 of 6 Fussi meets her butler at the lobby of The St. Regis Singapore
Photo 6 of 6 Fussi and friends indulging in St. Regis’ easy evening revelry

This spirit also manifests in signature rituals—creating a comfort in knowing certain moments will arrive, precisely as they should, no matter the St. Regis property you check into. Think champagne sabred nightly, without exception, as evening gives way to night; a cocktail with a history—the Bloody Mary that was famously created at The St. Regis New York’s King Cole Bar in 1934—reinterpreted subtly with local flavours to reflect each location around the globe; and Midnight Suppers, which echo their origins as closed-door affairs where indulgence is unhurried and discretion is the highest form of luxury. Then, of course, there is the butler—trained to anticipate rather than react, applying precision and intuition behind the scenes so that guests experience complete ease.

Tatler Asia
Above At the House of Celebration, bubbles, bubbly or a Bloody Mary mark every occasion
Tatler Asia
Above The butler, played by Anthony Zarski
Tatler Asia
Above Fiona Fussi, entering the Midnight Supper

This is the world “How to Live Exquisite” invites us into—a cinematic partnership between Tatler Asia and St. Regis Hotels & Resorts that places Fiona Fussi at its centre. Both as a curious protagonist, and as someone fluent in its fervour, Fussi experiences the House of Celebration’s pleasures at its peak—storied signatures honed over generations, and moments crafted with discipline, stealth and absolute excellence.

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Photo 1 of 6 Fussi joins guests at a champagne sabrage, which happens every evening without exception, no matter the St. Regis property
Photo 2 of 6 Fussi, traipses through the lush world created specially for the Midnight Supper
Photo 3 of 6 The butler receives a farewell note from Fussi
Photo 4 of 6 Fussi luxuriating at the St. Regis Spa
Photo 5 of 6 Fussi and friends savouring spicy delights at St. Regis Singapore's Yan Ting
Photo 6 of 6 A farewell note, left behind in absolute gratitude

So to live exquisitely, ultimately, is not to accumulate more, but to expect better. In this case, it is to value service that understands you before you speak, rituals that anchor rather than perform, and experiences that leave room for pleasure, spontaneity and delight.

St. Regis has always known this. And for those who know, that makes all the difference.

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Credits

Location: St. Regis Singapore
Production: Abundant Productions
Photography: Darren Gabriel Leow; Melvin Wong
Content Direction: Dana Koh; Nicola Ng
Fashion Direction: Adriel Chiun
Make-Up: Dollei Seah (for Fussi); Cheryl Ow and Hazel (Zarski)
Hair: Marc Teng (for Fussi); Kenneth Ong (for Zarski)
Model: Alexandrea Keller; Anthony Zarski; Aslesha; Arlen Lim; and Brooke Schendel, all from Ave Management
Outfit: Pois Boutique, Christian Louboutin and Gentle Monster (for Fussi, Keller, Aslesha, Schendel); Common Suits (for Zarski, Lim)
Stylist's Assistant: Andrea Saadan; Shairah Thoufeekh
Art Direction: Charlene Lee; Jeremy Ang

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