7 must-see neighbourhoods in Seoul for every traveller

For a deep dive into Korea’s rich artistic heritage, head to Insadong. This charming enclave is home to tea houses, antique shops and art galleries, where tradition is not just preserved but reimagined. Far from being old-fashioned, Insadong seamlessly blends time-honoured techniques with contemporary creativity, offering visitors a uniquely immersive cultural experience.

Don’t miss a visit to Ssamzigil and Anyoung Insadong, two open-concept shopping havens where you’re guaranteed to find one-of-a-kind souvenirs to bring home to family and friends.

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Once a traditional hanok village, this now-vibrant neighbourhood has become a local favourite. The area’s iconic hanok homes have been thoughtfully repurposed into hip cafés and restaurants and trendy boutiques, where traditional architecture meets contemporary design. It’s a place where the charm of the past mingles effortlessly with the allure of the modern.

Some of the more popular cafés and restaurants you may have seen on TikTok can be found here. Each offers a one-of-a-kind dining experience, from innovative menus to Instagram-worthy interiors. Prepare to indulge in both delicious food and stunning surroundings.

Often referred to as the Brooklyn of Seoul, Seungsudong is the city’s emerging hipster district. What was once home to factories and warehouses is now a dynamic destination, boasting a flourishing coffee culture, shopping scene and local art and design community.

Aside from the cafés, concept stores and galleries, Seongsudong also boasts numerous co-working spaces, attracting young creatives and professionals and fostering an atmosphere of collaboration and innovation.

Arguably the trendiest street in Seoul, ginkgo-lined Garosugil is a must-visit—especially in the fall, when the vibrant golden leaves create a stunning backdrop. This chic avenue is home to an eclectic mix of high-fashion boutiques, indie shops and hip cafés and restaurants, making it a hotspot for trendsetters and fashion enthusiasts. Be sure to explore the side streets and alleys to uncover hidden gems that add to the neighbourhood's unique charm.

Garosugil offers a more laid-back vibe, perfect for spending a relaxing afternoon at one of its aesthetically pleasing cafés while indulging in a bit of people-watching. If you’re on the hunt for distinctive, stylish pieces that capture Seoul’s fashion scene, this is the place to be.

Defined by the diverse mix of expatriates and locals who call it home, Itaewon is where global influence and local culture seamlessly intersect. Nowhere is this more evident than in the eclectic dining scene, offering everything from Mexican and American to Italian and Middle Eastern cuisines, making it a true culinary melting pot.

Much like Hongdae, Itaewon also boasts a vibrant nightlife scene, with bars and clubs dotted throughout the neighbourhood. Here, you'll find a blend of both foreign and local crowds, creating an electric atmosphere for cocktails, dancing and late-night revelry.

Home to the bustling Myeongdong Night Market, this lively neighbourhood is a must-visit for anyone exploring Seoul. A shopping mecca, it offers everything from global fashion labels to beloved Korean beauty brands, making it a paradise for trendsetters and skincare enthusiasts alike. The vibrant streets are also lined with some of the city’s best street food, offering a delicious mix of local flavours. Its reputation as a tourist trap is not entirely unfounded, but it would be a mistake to miss out on the Myeongdeong experience all the same.

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