Ever wonder what Chanel and Fendi Creative Director Karl Lagerfeld's favourite hotels are? His answers might just surprise you.
Fashion icon Karl Lagerfeld recently announced he will launch a hospitality brand: Karl Lagerfeld Hotels & Resorts. But have you ever wondered what this Chanel and Fendi Creative Director’s favourite hotels are?
To get an idea and the sense of elegance and grandeur of a Lagerfeld estate later, here are a few of the favourite places for “The Kaiser” to rest his head while on the road. Scroll through the gallery below to find out.

Photo courtesy by The Mercer Kitchen
Lagerfeld has said that this is by far his favourite place to stay while visiting New York on business; fashionistas may remember seeing snapshots of his Goyard luggage being wheeled in. Located in Soho, The Mercer features a cosy lobby bar and a Jean-Georges-helmed restaurant called The Mercer Kitchen.

Photo courtesy by La Réserve Ramatuelle
The Kaiser is a huge fan of spending his holidays in St. Tropez, and he often rents a villa at the five-star La Réserve Ramatuelle. Perched on a cliff overlooking the sea, the beautifully designed hotel features an expansive spa, offering such treatments as facials with La Mer beauty products, hydrotherapy, and body scrubs.

Photo courtesy by Hotel Hassler Roma
When the fashion maestro is working in Rome, he likes to stay at the Hotel Hassler. Located just a few minutes’ walking distance from the Trevi Fountain, and with views of the Spanish Steps, the 93-room Hassler has been in business since 1893. On the top floor, there’s a stunning three-bedroom penthouse with two vast terraces.

Photo courtesy by Brown's Hotel London
Lagerfeld prefers to go old-school when he’s in London, staying at the historic Brown’s Hotel, located in Mayfair. Opened in 1837, this traditional high-end building was the city’s first hotel. Aside from The Kaiser, the dwelling has played host to a number of iconic figures, including Theodore Roosevelt, Agatha Christie, and Napoleon III.
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