Son Heung Min in a promotional photo shoot for sportswear brand adidas (photo: adidas)
Cover Son Heung Min in a promotional photo shoot for sportswear brand adidas (photo: adidas)
Son Heung Min in a promotional photo shoot for sportswear brand adidas (photo: adidas)

Not only has Son Heung Min enjoyed remarkable success in his sporting career, he is also known for his refined fashion sense and his passion for collecting high-end supercars.

In the early hours of 22 May 2025 (Vietnam time), Tottenham Hotspur made history with a dramatic victory over Manchester United in the Europa League final. As captain, Son Heung Min, long considered the pride of Korean football, could hardly contain his emotion upon reaching this new height. It marked not only Tottenham’s first major title in 17 years, but also a historic moment as Son became the first Asian player to captain a team to European Cup glory.

This triumph could well pave the way for further milestones in his career. Since joining Tottenham in 2015, Son has stood by the club through its most trying periods, guiding the team with steady leadership that has now culminated in Europa League success.

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Away from the pitch, Son Heung Min maintains a strong presence in the fashion world, expresses his love for supercars, and enjoys warm friendships with some of Korea’s most recognisable stars.

Familiar face of many famous fashion brands

Within fashion circles, Son Heung Min is a favourite among leading luxury houses. In 2022, Burberry appointed him as a brand ambassador, a role that has seen him grace numerous collection launches and photo shoots. Though not a figure from the entertainment world, he is still placed prominently alongside icons such as Jun Ji Hyun, often seen in the front row at Burberry shows.

In Burberry’s Winter 2024 collection, the Tottenham captain appeared in an all-black ensemble, his relaxed hairstyle enhancing a masculine, effortlessly elegant allure. Both industry insiders and fashion aficionados praised the synergy between Burberry and Son.

Beyond Burberry, Son has also worked closely with Calvin Klein. In late 2023, the brand partnered with him on a capsule collection featuring his personal logo and the number 7 from his jersey, released in limited quantities in South Korea. He has also signed with adidas, serving as a key figure in the brand’s campaigns. To date, their collaboration has produced two signature lines: adidas x CrazyFast and Son F50 TAEGEUK7.

Passion for expensive supercars

Son Heung Min has also drawn the admiration of car enthusiasts worldwide with his enviable supercar collection. Among the most prized vehicles is the Ferrari LaFerrari, one of only 499 ever made, capable of accelerating from 0 to 100 km/h in just 2.9 seconds, with a top speed reaching 365 km/h.

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He also owns a Range Rover Sport SVR, a premium model in the Sport lineup. Finished in matte black, the car exudes a bold and distinctive appeal. With the ability to go from 0 to 100 km/h in a mere 4.5 seconds, it suits Son perfectly, striking a balance between luxury and athletic edge. Unsurprisingly, it is one of the cars he is seen driving most often.

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The Maserati Levante supercar Son Heung Min received as a gift when he first joined Tottenham Hotspur Club
Above The Maserati Levante supercar Son Heung Min received as a gift when he first joined Tottenham Hotspur Club
The Maserati Levante supercar Son Heung Min received as a gift when he first joined Tottenham Hotspur Club

Meanwhile, the Maserati Levante was the supercar gifted to Son Heung Min by the brand when he first joined Tottenham Hotspur FC and became Maserati’s ambassador in Korea. Among other prized vehicles in his garage is the Audi R8 Coupe, the 2012 edition. Son has also been spotted arriving at the training ground behind the wheel of a Ferrari 458 Italia in a sleek Nero Daytona finish.

Close relationship with actor Park Seo Joon and interactions with BTS and Eric Nam

Beyond his strong bonds with teammates and fellow players, Son Heung Min enjoys a longstanding friendship with acclaimed actor Park Seo Joon.

At the Europa League final, Park Seo Joon was present in the stands, joining in the celebration after Tottenham’s unforgettable victory. Footage shared on social media captured the moment the two embraced warmly, clearly moved by the occasion. Park has often been seen attending matches to support his friend from the sidelines.

Their friendship dates back to the early stages of their respective careers. In the 2019 documentary Sonsational: The Making of Son Heung Min, which explored the life and journey of the Tottenham captain, Son expressed his deep admiration and appreciation for Park Seo Joon, who has stood by him through many pivotal moments.

In interviews, Park Seo Joon has also spoken openly about the close bond they share. Their connection extends beyond friendship, as the two families are also known to maintain a strong and affectionate relationship.

Son Heung Min is also known to enjoy warm ties with other prominent male artists in Korea. Notably, he has appeared in friendly exchanges and participated in several programmes with Eric Nam, the Korean-American singer and TV host.

Meanwhile, several members of global pop sensation BTS, particularly RM and Suga, have openly shown admiration for Son. The footballer, in turn, has voiced his affection for the group. In October 2021, he took part in an episode of Run BTS and sent signed jerseys to BTS members as a gesture of mutual respect.

Strong influence from father, former professional player Son Woong Jung

Son Woong Jung, father of Son Heung Min, is a former professional footballer whose influence on his son’s career has been profound.

From an early age, he subjected Son to a training regime that was far more demanding than typical youth programmes. Though these strict methods have sparked debate, few can deny their role in shaping Son’s discipline and success. The player has spoken publicly about this, stating he harbours no resentment, but rather, a deep sense of gratitude and respect for his father’s guidance.

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Mr Son Woong Jung embraces his son after Tottenham’s Europa League victory in 2025
Above Mr Son Woong Jung embraces his son after Tottenham’s Europa League victory in 2025
Mr Son Woong Jung embraces his son after Tottenham’s Europa League victory in 2025

Their relationship, rooted in a shared passion for football, has been marked by mutual understanding and unspoken trust. While Mr Son’s uncompromising training methods may continue to invite controversy, they also reflect a father’s unwavering belief in his son’s potential, a belief that has helped elevate Son Heung Min to the highest levels of the sport.

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