Cover Anna Wintour, editor-in-chief of American Vogue, talks with NBA's Russell Westbrook at the Rag & Bone Women's Collection show in New York City. (Photo: Paul Morigi/WireImage / Getty Images)
Anna Wintour, editor-in-chief of American Vogue, talks with NBA's Russell Westbrook at the Rag & Bone Women's Collection show in New York City. (Photo: Paul Morigi/WireImage / Getty Images)
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From luxury collections to smart investments, NBA players turn their millions into more than just a lavish lifestyle
NBA players earn eye-watering sums throughout their careers, so it's not surprising that many develop a taste for the finer things in life. Whether it’s investing in business ventures, curating high-end collections or indulging in exclusive getaways, these athletes know how to turn their hard-earned wealth into a lifestyle. From Kevin Durant’s sports investments to Jaylen Brown’s off-season retreats, here’s a look at how NBA players spend their millions.
Also read: 6 things to know about Jeanie Buss, the LA Lakers owner who inspired Netflix's 'Running Point'
Kevin Durant’s sporting investments
Kevin Durant is as strategic off the court as he is on it. The Phoenix Suns star has channelled his earnings into sports investments, including stakes in Major League Soccer’s Philadelphia Union and the National Women’s Soccer League’s Gotham FC. He has also backed digital sports platforms and sports-related startups, reinforcing his long-term vision beyond basketball. Additionally, Durant has invested in Paris Saint-Germain (PSG) and the rapidly growing sport of pickleball, further diversifying his portfolio in the global sports industry. He owns a Major League Pickleball (MLP) expansion team, the Brooklyn Aces, cementing his role in the rise of the sport.
Devin Booker’s classic car collection
Devin Booker has a well-documented passion for classic cars and his penchant for arriving at games in style. His collection features notable vehicles such as a 1959 Chevrolet Impala, affectionately named “Pretty Penny”, and a pair of Buick Grand Nationals. Booker attributes his interest in classic cars to his grandfather, who was an avid car enthusiast. He aspires to expand his collection to fill an entire warehouse, reflecting a deep-seated appreciation for automotive history and design.
Stephen Curry’s spirits business
Golden State Warriors star Stephen Curry has ventured into the spirits industry with his premium bourbon brand, Gentleman’s Cut. The brand, which he launched in 2023, reflects Curry’s commitment to quality, drawing on his appreciation for craftsmanship and tradition. Partnering with Boone County Distilling Co, Curry was directly involved in the blending and ageing process, ensuring that the bourbon met his exacting standards. Gentleman’s Cut has quickly gained recognition in the competitive spirits market, positioning itself as a high-end offering for connoisseurs. This move underscores Curry’s ability to leverage his brand beyond basketball, tapping into the lucrative world of luxury beverages.
Tyrese Haliburton’s designer bags
Not one to shy away from high fashion, Indiana Pacers guard Tyrese Haliburton has taken a keen interest in luxury handbags. His collection includes pieces from Louis Vuitton, Dior and Hermès, showcasing his appreciation for craftsmanship and design. His sartorial choices challenge traditional notions of athlete fashion, making him one of the NBA’s favorite style icons.
Russell Westbrook’s fashion ventures
Russell Westbrook has turned his passion for fashion into a business empire. His brand, Honor the Gift, blends streetwear aesthetics with high-end detailing, reflecting his bold personal style. Beyond his label, Westbrook has collaborated with major fashion houses like Barneys New York and has been a front-row staple at Paris Fashion Week. He has also launched Word of Westbrook, a digital platform that highlights stories of culture, style and sports, further cementing his influence beyond the court. His ability to merge sports with high fashion has made him one of the NBA’s most influential figures in the industry, bridging the gap between luxury fashion and street culture.
PJ Tucker’s sneaker collection
PJ Tucker is renowned for his extensive sneaker collection (over 5,000 and counting), which is considered one of the most impressive among athletes. His assemblage includes rare and limited-edition sneakers from brands like Nike and Jordan. Tucker's passion for sneakers transcends mere collection; he often wears these exclusive pairs during games, turning the basketball court into a runway and influencing sneaker culture within the NBA community.
Jaylen Brown's off-season adventures
Boston Celtics star Jaylen Brown prioritises experiences, often using his off-seasons to explore new destinations, like the Kingdom of Bahrain, Egypt and Morocco. His travels aren’t just about relaxation—he takes the opportunity to immerse himself in different cultures, historical sites, local traditions and even academic lectures at institutions like Harvard and MIT. Brown’s approach to travel is deeply tied to his intellectual curiosity and desire for personal growth, making his off-season more than just about extravagant holidays.
Shai Gilgeous-Alexander’s love for cars
NBA star Shai Gilgeous-Alexander, known for his distinctive fashion sense and expanding car collection, has a particular affinity for luxury automobiles. Among his prized possessions is the Mercedes-AMG G 63, a vehicle he has described as “unique, swaggy, and fun to drive” in the AMG Uncovered video series by Mercedes-Benz. The Oklahoma City Thunder guard considers the SUV an extension of his personality, blending power, sophistication and style. Gilgeous-Alexander’s passion for cars aligns seamlessly with his love of fashion, making him one of the most stylish players in the league.
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