Stephen Curry of the NBA Golden State Warriors hits his tee on the 3rd hole on Day Three of the 2023 American Century Championship at Edgewood Tahoe Golf Course on July 16, 2023 in Stateline, Nevada (Photo by Isaiah Vazquez/Getty Images)
Cover Steph Curry teeing off at the 2023 American Century Championship (Photo: Isaiah Vazquez/Getty Images)
Stephen Curry of the NBA Golden State Warriors hits his tee on the 3rd hole on Day Three of the 2023 American Century Championship at Edgewood Tahoe Golf Course on July 16, 2023 in Stateline, Nevada (Photo by Isaiah Vazquez/Getty Images)

From producing films to investing in football clubs, these NBA players have fascinating pursuits beyond basketball

NBA superstars may dominate the court, but many also pursue passions that extend far beyond basketball. From investing in global sports franchises to producing films, writing books or excelling in entirely different sports, these athletes are reshaping what it means to be a modern sports icon. Their off-court ventures reflect ambition, creativity and an evolving sense of influence that reaches into entertainment, business and philanthropy. Here are ten NBA players proving that their legacies are built on more than just championships.

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LeBron James, film producer and actor

LeBron James has extended his influence into the entertainment industry. He starred in Space Jam: A New Legacy and founded SpringHill Entertainment, producing content that amplifies diverse voices. His work behind the camera reflects his vision for storytelling and media ownership. Beyond film, he has produced documentaries, television series and socially conscious projects, such as The Shop, a talk show that features candid conversations with athletes, musicians and cultural icons.

Anthony Edwards, budding actor

Minnesota Timberwolves guard Anthony Edwards made his acting debut in Adam Sandler’s 2022 film Hustle. His performance, although brief, was widely praised, hinting at a potential future in Hollywood should he choose to explore it further. Edwards has expressed an interest in expanding his acting career, stating that he enjoys the challenge of embodying different characters and narratives. His natural screen presence and confidence suggest that he could be a strong crossover talent in the entertainment industry.

Karl-Anthony Towns, community advocate

Beyond his contributions on the court, Karl Anthony Towns is committed to philanthropy. He has volunteered at schools, donated personal items and supported numerous charitable causes. His deep empathy and generosity reveal a strong desire to uplift those in need. In addition to financial contributions, Towns has been vocal about social justice issues and has used his platform to advocate for mental health awareness, particularly after losing his mother to COVID-19. His dedication to meaningful causes underscores his impact beyond basketball.

Jimmy Butler, coffee entrepreneur

During the 2020 NBA bubble, Jimmy Butler turned his passion for coffee into a full-fledged business. His venture, Big Face Coffee, began as a playful yet determined effort to serve high-quality brews to fellow athletes and has since evolved into a recognised brand. Butler has since expanded the company, sourcing premium beans from various countries and introducing limited-edition blends. His attention to detail and hands-on approach show his dedication to making Big Face Coffee a serious player in the specialty coffee industry.

Kevin Durant , tech investor and football club stakeholder

Through his company Thirty-Five Ventures, Durant has made significant investments in the tech industry. His business acumen and strategic partnerships reflect a keen understanding of emerging markets and the broader digital landscape. His portfolio includes investments in blockchain technology, media platforms and sports-related startups. Durant has also launched The Boardroom, a media platform that provides insights into the intersection of sports, business and culture, offering a fresh perspective on athlete entrepreneurship. Additionally, he is a minority investor in Paris Saint-Germain (PSG) through his investment firm, Boardroom Sports Holdings LLC, via Arctos Sports Partners, further solidifying his presence in the global sports business landscape.

Kyrie Irving – Creative Storyteller

Kyrie Irving’s creative streak led him to develop Uncle Drew, a character that started in Pepsi commercials before becoming a feature film. His ability to blend sport with storytelling demonstrates his versatility beyond basketball. Irving has also explored other creative pursuits, such as writing and producing short films, and has expressed interest in directing in the future. His deep curiosity about history, culture and spirituality influences his storytelling, making him one of the more enigmatic figures in the NBA.

Jayson Tatum, children's book author

Boston Celtics forward Jayson Tatum is not just a star on the court, he’s also an author. In 2024, he published Baby Dunks-a-Lot, a children's book inspired by his son, Deuce. The story follows a young basketball prodigy learning about dedication, hard work and believing in himself. Tatum has often spoken about how fatherhood has shaped his perspective, and this book serves as a reflection of his bond with Deuce. His foray into children's literature highlights his desire to inspire young readers and positively influence the next generation beyond basketball.

Stephen Curry, golf champion and assistant general manager

Stephen Curry’s love for golf is no secret. The Golden State Warriors star is not just a casual player—he has won the American Century Championship, a prestigious celebrity golf tournament, showcasing his skills on the course. He has played with professional golfers, participated in PGA Tour events and even launched his own junior golf program to promote diversity in the sport. Additionally, Curry has supported historically Black colleges and universities by funding their golf teams, demonstrating his commitment to expanding access to the game. Beyond golf, he has returned to his alma mater, Davidson College, as an assistant general manager for the school’s basketball program, further cementing his legacy both on and off the court.

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