Cover Fashion icon Heart Evangelista finds everything she wants and needs at SM Makati

SM has it all for everyone, and that remains true for one of the most recognisable fashion icons, Heart Evangelista

Whether you’re out to discover something interesting, get your hands on your favourite premium brands or restock on reliable home essentials, SM Makati more than lives up to its famous tagline, “We’ve got it all for you.” This notion remains true for actor, global influencer and fashion icon Heart Evangelista. She fondly shares how, in childhood, she would grow up shopping with her mom at SM Makati. “I grew up shopping in the store with mom and sister,” Evangelista recalls. “In my twenties, I was always looking through the home section in SM Makati for décor and other finds. It feels like a full circle moment, made even more special since I get to share it with my sister, Camille.”

In case you missed it: Benchmarked: exploring the return of Bench’s most iconic fashion show

Tatler Asia
Above Growing up, Evangelista has found it all at SM, from beauty products to home essentials
Tatler Asia
Above Find the perfect gifting options or new upgrades to your homes and wardrobes at SM Makati

Reliving those nostalgia-filled days, Evangelista and Camille recently dropped by SM Store Makati to rediscover those everyday surprises. “It’s so magical, there’s so much to shop for,” Evangelista beams. “Everything I need and want, I can easily find here. I loved going through the aisles, and I was pleasantly surprised that almost all of my favourite luxury and local brands are in SM Beauty.” Names such as Dior, Yves Saint Laurent, MAC, Mugler and Jo Malone await, a perfect opportunity to treat yourself or your loved ones with makeup and scents that will make a statement.

But more than these beauty labels, the mall also offers a variety of pieces for your home, and browsing through their shelves and displays is a time-honoured tradition for many. Premium names such as DeLonghi, Martha Stewart, Noritake, Cuisinart and Visions come to mind, elevating your kitchen and dining room to new, elegant heights.

See more: Crate and Barrel brings the flair of Italy through its latest collection

Tatler Asia
Above Shop for, and with, the people you love

Too often, we find ourselves indecisive about what to purchase, and we seek advice or guidance from those we trust. SM Makati offers just that—a personalised shopping experience—to complement their impressive selection. There are also exclusive promotions every now and then for shoppers to get the most out of their visit.

Yet, it is the simple pleasure of shopping—not alone, but with the people you love—that makes all the difference. “I think [it’s] the joy of discovering things, and thinking of who you can share the happiness with,” Evangelista muses. SM Makati reinforces its identity as a place where one can discover and rediscover everyday surprises.

NOW READ

Manila Symphony Orchestra begins its concert season with a poignant reminder of its storied past

Kultura celebrates 20 years of honouring Filipino craftsmanship

5 glimpses into the life of Ahtisa Manalo, Miss Universe Philippines 2025

Credits

Photography: SM Makati
Tobias Jared Tomas
Associate Editor for Branded Content and Tatler GMT, Tatler Philippines
Tatler Asia
Tobias Jared Tomas

About

Tobias wants to write things that make people think, laugh, and reflect. He’s especially proud when he can sneak in a cheeky pop-culture reference or a pun in his titles and articles. 

He possesses a deep love of history, resulting from years of books, games, and museum visits. It was this fascination with the human endeavour that fostered his love of writing, spanning genres, tones, and moods. He one day hopes to write a novel—he just hasn't decided on a genre yet. A certified homebody, you'll often find him on the computer he built himself, binge-watching Seinfeld or House, playing his favourite gacha game, or reading a book.

Work

Tobias is a features writer that specialises in branded content. Reach out to him at tobias.tomas@tatlerasia.com.