Cover Marian Rivera was announced as Kultura’s brand ambassador at their 20th anniversary celebration (Photo: Courtesy of SM Supermalls)
Marian Rivera was announced as Kultura’s brand ambassador at their 20th anniversary celebration (Photo: Courtesy of SM Supermalls)
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Kultura rings in 20 years of promoting Filipino culture through the works of local brands and artisans
Kultura celebrated 20 years as a true cultural establishment of the Philippines in an event held last July 11 at SM Mall of Asia. The lifestyle brand has long heralded Filipino artistry and continues to dedicate itself to championing the livelihoods of local vendors and artisans.
Born with the simple mission to celebrate Filipino handicrafts, Kultura has transcended its origins as a small space within Shoemart. The lifestyle retailer has grown significantly over the years, now with 48 stores nationwide under its name.
The event gathered longtime patrons, esteemed vendors and members of partner organisations to the premises of Mall of Asia, home to Kultura's sprawling flagship store.
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Above Tessie Sy-Coson smiles next to Ivy Yap, President of Kultura (Photo: Courtesy of SM)
Above Marian Rivera enjoys a tour of Kultura's Mall of Asia flagship store (Photo: Courtesy of SM)
Tessie Sy-Coson smiles next to Ivy Yap, President of Kultura (Photo: Courtesy of SM)
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At the event, actress and entrepreneur Marian Rivera was named as Kultura’s brand ambassador. Rivera was treated to a tour of Kultura's Mall of Asia flagship store, where she explored its extensive lineup of products and mingled with fans.
As part of Rivera's responsibilities as brand ambassador, she will be introducing Kultura's newest collections of South Sea, freshwater and baroque pearls throughout the year. She will also continue to promote Filipiniana as part of women's wardrobe essentials.
See also: TernoCon 2024: A symphony of Filipino fashion and culture
Above A store display at Kultura's SM Mall of Asia flagship store (Photo: Courtesy of SM)
Above Woven bags on display at Kultura's SM Mall of Asia flagship store (Photo: Courtesy of SM)
A store display at Kultura's SM Mall of Asia flagship store (Photo: Courtesy of SM)
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This marks the second time Rivera has served as the face of Kultura. Her first tenure back in 2018 also showcased the actress modelling the brand's renowned line of pearls. For years, Rivera has been an advocate for traditional Filipino dress, having been spotted throughout her career in various iterations of filipiniana.
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About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
