Cover Electric Dreams is here to give you and a special someone the once-in-a-lifetime opportunity to explore some of the rarest experiences in the world, all through IQOS
Electric Dreams is here to give you and a special someone the once-in-a-lifetime opportunity to explore some of the rarest experiences in the world, all through IQOS
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True luxury today isn’t about what you own, it’s about what you get to experience. From heart-racing adventures to immersive sensory escapes, IQOS is redefining aspiration through moments that money simply can’t buy
Imagine a cargo-karting at a Portuguese Harbour or immersing in digital sounds echoing through a Slovenian cave. These aren’t just fantasies, but dreams that are in reach with the latest Electric Dreams campaign by IQOS.
These once-in-a-lifetime adventures are at the heart of what IQOS strives to provide, and certainly ones that you can’t put a price on.
With their latest Electric Dreams campaign, get the chance to win experiences that will leave you reminiscing for years to come.
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Above Make your dreams come true with Electric Dreams
Make your dreams come true with Electric Dreams
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To take part in the Electric Dreams campaign, adult nicotine users who are new to IQOS simply need to purchase and register any IQOS ILUMA device, then submit a creative entry* (with something purple!). The creative entry must be a photo of your device with anything purple in the background, anything from a special prop or a purple view will put you in the running to be a contest winner. The more creative the better! Find out more here.
Existing IQOS, lil or VEEV users, on the other hand, can participate by referring as many adult friends or family members** as they can to purchase any IQOS ILUMA device. Each global Electric Dream experience entitles the winner to bring one (1) plus‑one.
Whether it’s the thrill of go‑karting along a coastal track framed by cargo containers, digital beats echoing through a cave, or drifting into sleep to a specially composed orchestral soundscape, Electric Dreams transforms curiosity into unforgettable experiences.
*Your creative entry must comply with the content guidelines in the terms and conditions.
**For adult nicotine users who have not purchased and registered an IQOS, lil or VEEV device and who would otherwise continue smoking or using other nicotine products.
Above Experience Beats Below Zero in a cave
Experience Beats Below Zero in a cave
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If you're looking for a taste of the prizes, consumers can visit IQOS Authorised Centre Publika for an immersive in-store experience—from scoring RM300 Klook voucher when you beat the fastest 55 seconds lap time in the go kart simulator, or transport visitors into immersive electric experiences to earn freebies.
Above Cargo-karting on a coastal race track
Cargo-karting on a coastal race track
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Complementing the global experiences, there are 100 Local Electric Surprises ready to be won in the spirit of Electric Dreams. You're looking at an opportunity for a unique staycation at the Banjaran Hotsprings, featuring an incredible culinary experience within Jeff’s Cellar, a fine dining restaurant in a 260-million-year-old limestone cave or a luxurious getaway on Star Dreams Cruises. Other experiences also bring you to KL Hilton Sentral or JW Marriott KL for an experiential dining experience.
Other rewards including Apple Watches, Samsung Galaxy Tab, Beats Solo Wireless Headphones, and so many more are waiting to be won! At its core, Electric Dreams celebrates curiosity as a driving force, inviting creative participation and exploration, where engagement is shaped by expression, discovery, and experience-led interaction rather than outcomes alone. Each local experience prize also includes one (1) plus‑one, where applicable.
Above Sleeping beneath the stage of an opera house
Sleeping beneath the stage of an opera house
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The spark for this new journey is the launch of the IQOS ILUMA i Electric Purple, a bold new addition to the entire IQOS ILUMA i range, showing that this is more than just a new colour. Offering a smoke-free alternative, IQOS always heats, never burns, leaving less smell on your hands, hair and clothes, which means it is less likely to bother people around you.*
The IQOS ILUMA i series also comes with a set of advanced upgrades, making it more intuitive than ever. Pause Mode offers flexibility during use, while the integrated touch screen provides access to key device information, making it easier to personalise settings and better understand your experience. Autostart also now activates the device automatically.
Ready to turn your curiosity into reality? Discover how to take part in Electric Dreams and explore the full range of experiences and rewards by visiting the campaign page or any IQOS Authorised Centre.
Above *85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
*85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
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These products are not risk free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
Credits
Images: Phillip Morris International
