Cover From left: Linnet Yew, head of MINI Malaysia, Benjamin Nagel, managing director of BMW Group Malaysia, Sashi Ambihaipahan, director of corporate communications & sustainability, BMW Group Malaysia and Ooi Choon Beng, head of BMW Motorrad Malaysia
From left: Linnet Yew, head of MINI Malaysia, Benjamin Nagel, managing director of BMW Group Malaysia, Sashi Ambihaipahan, director of corporate communications & sustainability, BMW Group Malaysia and Ooi Choon Beng, head of BMW Motorrad Malaysia
1 / 1
Tatler+
Returning after ten years, MY BMW World 2025 celebrates the power of heritage and the thrill of innovation, showcasing a bold future shaped by BMW’s iconic legacy
A decade after its inaugural showcase in 2015, MY BMW World returned spectacularly to Kuala Lumpur, marking a momentous chapter in BMW Group Malaysia’s enduring narrative. Under the theme “Driven by Legacy, Defined by Progress.” the event elegantly balanced, honouring the brand’s rich history while confidently showcasing its progressive innovations, setting the tone for the future of mobility.
Read more: BMW unveils the future of driving with the all-electric BMW iX2 at its Make it Real event
Benjamin Nagel, managing director of BMW Group Malaysia, encapsulated the sentiment succinctly: “Our heritage continues to define progress, helping us evolve while steadfastly adhering to the core values that have guided BMW since our establishment in Malaysia. In today’s rapidly changing automotive landscape, we remain dynamic and forward-looking, grounded in purpose.”
Above The lineup of the BMW cars at MY BMW World 2025
The lineup of the BMW cars at MY BMW World 2025
1 / 1
The new BMW 218 Gran Coupé Sport
1 / 4
Highlighting this blend of past and future were the four exciting new locally assembled vehicles unveiled at the event: the new BMW 330i M Sport, BMW 320i Sport, BMW 218 Gran Coupé Sport, and BMW X3 20 xDrive M Sport. Each model represents BMW’s dedication to craftsmanship, innovation, and premium customer experiences—embodied through a balance of sporty elegance and cutting-edge technology.
The new BMW M5
1 / 4
Adding thrill to the lineup were the dynamic new entries from BMW’s renowned M division: the electrified and exhilarating New BMW M5, the assertive New BMW M3 Competition M xDrive, the compact yet powerful New BMW M2, and the debutant New BMW M4 Competition Coupé M xDrive. These vehicles exemplify BMW’s motorsport heritage, combining everyday practicality with electrifying performance to cater to drivers craving both luxury and exhilaration.
See also: Where movement and home meet: The new Rimowa Vitra 2025 collection
A particularly noteworthy debut was the New BMW M5, which introduced electrification to BMW’s celebrated performance sedan for the first time. With a potent hybrid powertrain delivering an astounding combined 727 horsepower and a thunderous 1,000 Nm torque, the M5 maintains its iconic racing DNA while offering a glimpse into the future of high-performance mobility.
Above The new BMW R 1300 RT
The new BMW R 1300 RT
1 / 1
Motorcycle enthusiasts were equally thrilled with the unveiling of the new BMW R 1300 RT. This touring motorcycle seamlessly blends agility, innovation, and comfort, showcasing BMW Motorrad’s commitment to refining every detail for unmatched long-distance riding pleasure. With advanced suspension systems, rider-centric ergonomics, and cutting-edge electronic assistance, it is a testament to BMW Motorrad’s enduring legacy in the premium touring segment.
Complementing the impressive display of vehicles, MY BMW World 2025 also celebrated motorsport history by showcasing the legendary BMW M3 DTM Replica—a stirring reminder of BMW's enduring track record in motorsport excellence. The model not only evoked nostalgia but reaffirmed BMW's racing pedigree, emphasising its roots in precision engineering and driving passion.
Don’t miss: 11 underrated Asian dishes (and why you should absolutely be eating them)
Saravanan Krishnan, BMW Motorrad Area Manager Malaysia
1 / 5
Guests experienced firsthand the BMW brand through interactive sessions such as the BMW X Challenge, which demonstrated BMW’s advanced xDrive capabilities across challenging terrains. Adding to the immersive experience was the BMW Café and exclusive event merchandise, fostering a vibrant community atmosphere that epitomises the BMW lifestyle.
Further enhancing the event’s allure, BMW Malaysia offered exclusive promotional incentives, including attractive financing options and comprehensive ownership packages through its “Relax. We Care.” programme. This thoughtful approach underscores BMW’s holistic vision, ensuring a seamless, worry-free ownership journey for every BMW customer.
Other offerings and promotions include bookings of selected models with special lower interest rates starting from 0.5 per cent. In addition, customers will receive a free 5-year BMW Service Inclusive with BSI, along with an Easy Drive 1st year comprehensive motor insurance Subsidy worth RM 5,000.
Customers can also enjoy BMW Protection+ Insurance and Replacement Car Programme when financing with BMW Easy Drive. This protection plan offers comprehensive coverage of accidental death or permanent disability benefits, vehicle break-in coverage, hire purchase loan repayment protection, and guaranteed asset protection (GAP).
Additional benefits include key care, special relief in case of total loss or theft, rim damage coverage, compassionate flood cover, and scratch and dent protection.
Ultimately, MY BMW World 2025 was more than a mere showcase; it was a vibrant celebration of BMW’s storied heritage, innovative spirit, and commitment to delivering unparalleled driving pleasure—poised elegantly between honouring its illustrious past and boldly driving towards an exhilarating future.
MY BMW World 2025 is happening at Sentul Depot, The Yard from June 13 to 15. For more information and registration, head to their website.
Credits
Images: BMW Group Malaysia
Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
