Cover The BMW Make it Real event was held on June 21 for three days at 1 Utama Shopping Centre
The BMW Make it Real event was held on June 21 for three days at 1 Utama Shopping Centre
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Held at 1 Utama Shopping Centre, BMW celebrated its all-electric BMW iX2 with the #MakeItReal campaign
On June 21, 2024, automotive enthusiasts, eco-conscious individuals, and friends of Tatler Malaysia as well as BMW Malaysia gathered at 1Utama Shopping Centre for a groundbreaking event hosted by automaker to celebrate innovation and sustainability celebrating the all-electric BMW iX2 under the banner of its #MakeItReal campaign.
The venue pulsated with energy, thanks to the vibrant tunes of DJ Ashley Lau and an eye-catching setup where guests were treated to a delectable treats curated by Kenny Hills, complementing the evening’s festivities. Lasting three days, the event also featured a giant mirror for memorable photo opportunities and a curated selection of engaging activities, all reflecting BMW’s commitment to blending luxury with sustainable mobility solutions.
Read more: In Pictures: BMW celebrates Forwardism with Tatler Malaysia
The eye-catching setup was adorned in striking red and yellow hues
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The centrepiece of the evening was undoubtedly the BMW iX2, unveiled by Benjamin Nagel, managing director and CEO of BMW Group Malaysia.
This Sports Activity Coupe (SAC) seamlessly blends sleek design with cutting-edge technology, boasting dynamically stretched lines that exude a sporty allure. The redesigned black mesh kidney grille and high-gloss frame add a distinctive touch, reinforcing its modern aesthetic.
Inside, the car continues to impress with its elegant interior and BMW Operating System 9, tailored for seamless touch and voice control. The full-colour BMW Head-Up Display keeps essential driving information within the driver's line of sight, ensuring optimal focus on the road ahead while the fully digital BMW Curved Display combines a 10.25 inch instrument display with a 10.7 inch control display. A thoughtfully integrated control panel on the armrest offers intuitive access to vehicle functions, including My Modes and the parking brake.
See also: Malaysia Airlines delivers the luxe experience with BMW Group Malaysia and Ingress Auto
Brian See
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Powering this marvel is an all-electric drivetrain delivering an impressive range of up to 449 kilometers on a single charge. Accelerating from 0 to 100 km/h in just 5.6 seconds, the iX2 promises exhilarating performance without compromising on efficiency. A quick 10-minute recharge provides an additional 120 kilometers of range, catering perfectly to urban commutes and extended journeys alike.
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Credits
Photography: All is Amazing
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Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
