Cover Jaguar Land Rover unveils its first Range Rover House experience in Singapore
Jaguar Land Rover unveils its first Range Rover House experience in Singapore
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Tatler friends were invited to be one of the first to experience the exclusive Range Rover House experience
March posed as an exciting month for Range Rover enthusiasts as Jaguar Land Rover (JLR) brought the highly exclusive Range Rover House experience to Singapore for the first time. The exclusive preview happened from March 16 to 20 saw invited guests—including car enthusiasts and Tatler friends—being one of the first to attend the experience at The Edition Singapore.
Designed under the direction of chief creative officer professor Gerry McGovern OBE, Range Rover House features curated experiences that put the spotlight on the physical embodiment of the Range Rover lifestyle. The pop-up concept began in 2022 and has since been featured around the globe, including destinations like Saint-Tropez, Monterey Bay and Dubai.
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Above The Range Rover House pop-up in SIngapore
Above The Range Rover House pop-up in SIngapore
The Range Rover House pop-up in SIngapore
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The experience began even before stepping into the hotel—guests were transported from their homes to The Edition Singapore in either a Range Rover or Range Rover Sport. At the hotel, guests were greeted with an exclusive showcase of the 2024 Range Rover Collection: Range Rover SV and Range Rover Sport SV Edition One.
The Range Rover SV is a luxurious sport utility vehicle (SUV) which offers multiple tailored features to make the car exclusively yours, from its engines to material finishes. The Range Rover Sport SV Edition One is complete with innovative suspension, braking and immersive audio technologies, making it one of the most dynamic Range Rover Sport.
JLR’s managing director Alistair Scott was invited to say a few words, adding how Range Rover House is about the “brand experience” while the “vehicles are secondary”.
Above Guests were treated to a tantalising meal
Above Mindfulness sessions followed the hearty meal
Guests were treated to a tantalising meal
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The session continued as guests were invited to the hotel’s lavish Presidential Suite for a delectable meal curated by the hotel’s executive chef Mattia Salussoglia. Guests indulged in dry aged mooloolaba yellowfin tuna tatami, tender slow-cooked Blackmore wagyu chuck rib and refreshing khafir lime tart, among others. Tantalising dishes were complemented by glasses of vino, presented by artisan sommelier Daisuke Kawai.
Following the tantalising meal, a selection of lifestyle experiences awaited. Guests were led into the SV Bespoke Studio where they learnt more about creating their dream car—from picking out their car seat leather to choosing the colour of their Range Rover. Then, guests relaxed with a mindfulness session featuring sound healing and art therapy, including a singing bowl session and coffee painting. The latter allowed guests to let their creative juices flow and create their own masterpieces, which they got to bring home after the session.
As the session came to a close, guests were also pampered with a ride home in a luxurious Range Rover. While the Range Rover House experience in Singapore might have ended, the memorable and relaxing session is one that guests will not forget.
Scroll through the gallery below for photos from the event.
The first Range Rover House at The Edition Singapore's lavish presidential suite
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Amanda Goh was the former senior writer for Tatler Singapore.
