Cover The grand opening of BMW Eurokars Flagship Centre and Mini Habitat in Singapore
The grand opening of BMW Eurokars Flagship Centre and Mini Habitat in Singapore
1 / 1
Eurokars Group’s latest facilities, including new BMW and Mini Showrooms, are setting significant benchmarks for customer service and innovation in the automotive landscape
Eurokars Group, the official BMW Group dealer in Singapore, marked a significant milestone yesterday (October 23) with the grand opening of the BMW Eurokars Flagship Centre and Mini Habitat in Singapore’s automotive belt on Leng Kee Road. This opening marks the realisation of the BMW Group’s Retail.Next vision, aimed at enhancing customer experiences through innovative and luxurious automotive facilities.
The BMW Eurokars Flagship Centre spans six levels and is designed to provide an immersive experience for customers, showcasing the latest BMW models alongside personalised services at every touchpoint. Jason Lim, managing director of BMW Eurokars Auto, emphasised this transformation: “The BMW Eurokars Flagship Centre represents a pivotal transformation in automotive retail for Singapore. This state-of-the-art facility has been designed with precision to deliver an exceptional customer experience”.
Don’t miss: What went down at the intimate Drive & Dine session with BMW Eurokars Auto
BMW Eurokars Flagship Centre
1 / 4
The facility features a sophisticated showroom, customer lounge, delivery suite, and an integrated service reception that caters to both BMW and Mini vehicles. This integration ensures that customers can address all their automotive needs conveniently under one roof.
Adjacent to the flagship centre, Mini Habitat embodies the playful spirit of the Mini brand. This three-story facility offers a cosy and lifestyle-oriented environment where customers can explore their dream car configurations at their own pace. “We started the Mini dealership in Singapore in 2006 with the first-ever standalone Mini showroom in the world,” shares Cheryl Chiok, managing director of Eurokars Habitat. “Today, it is refreshed with the new Retail.Next concept and I am confident that this transformation will further elevate the customer journey.”
Mini Habitat
1 / 4
The launch of the BMW Eurokars Flagship Centre and Mini Habitat signifies a new chapter for luxury automotive retail in Singapore. Karsono Kwee, group executive director of Eurokars Group, expressed his personal connection to the new showroom: “This building holds a special place in my heart … This showroom is more than just a part of Eurokars’ history, but a part of mine too”. By merging cutting-edge technology with a focus on customer experience and sustainability, Eurokars Group not only enhances its offerings but also sets a benchmark for future developments in the automotive industry.
BMW Eurokars Flagship Centre
Address: 29 Leng Kee Road S(159099)
MINI Habitat
Address: 27 Leng Kee Road S(59098)
Credits
Images: Eurokars Group
Topics
Sabrina Low was the former assistant digital editor for Tatler Singapore.
