Cover From left to right.
Tan Szue Hann, Kee Wei Hui, Daniel Lim, Joseph Tan, Jereld Lim, Aldrin Tai, Sky Oh, Kevin Hardy, Alan Phua, Serene Tan, Benjamin Kim
From left to right. Tan Szue Hann, Kee Wei Hui, Daniel Lim, Joseph Tan, Jereld Lim, Aldrin Tai, Sky Oh, Kevin Hardy, Alan Phua, Serene Tan, Benjamin Kim
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Tatler friends were invited to the newly opened BMW Eurokars Experience Centre to indulge in the quintessence of automotive elegance
Car enthusiasts and friends of Tatler came together on a Wednesday evening for an intimate Drive and Dine session, hosted with BMW. The event saw guests arriving at the newly opened BMW Eurokars Experience Centre, where they were greeted by the German carmaker’s collection of luxurious vehicles.
An experience in itself, the BMW Eurokars Experience Centre is complete with sales lounges, 3D digital configuration tools and an Emotional Virtual Experience (EVE). The latter is a 3D rendering software allowing customers to visualise their dream car. The centre is also complete with lavish floor-to-ceiling windows that bring in natural light.
Read more: Trina Liang-Lin and BMW on driving change with passion and purpose
The evening began with a test drive session, where friends were invited to experience various BMW models on the road, including the BMW 7 Series, BMW M4, and BMW i7, among others. The latter is an all-electric sedan offering luxurious comfort, instantaneous power delivery, a fully variable drive system and more. Another popular choice that was picked for the test drive was the BMW M4, thanks to its outstanding driving dynamics.
Above BMW Eurokars training manager Isaac Tan
Above Guests got up close and personal with the exclusive car
BMW Eurokars training manager Isaac Tan
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In the showroom itself, guests were treated to canapés as they explored the experience centre where BMW models like the M2, X7 and 735i were in the spotlight. One of the many models that stood out was the BMW 735i, which features BMW TwinPower Turbo technology, 48V mild hybrid technology and BMW’s High Precision Injection.
Once everyone had returned to the showroom, Tatler Singapore’s general manager Wendy Seah was invited to say a few words. While BMW’s group executive director Charmain Kwee was not able to attend the event physically, she welcomed guests with a virtual video, inviting them to explore and enjoy the new space.
The evening continued as BMW’s general marketing manager Michelle Yang unveiled the BMW 3.0 CSL. With only 50 units produced worldwide, the highly exclusive model pays tribute to the ‘Batmobile’—the 1970s race car that won the 1973 European Touring Car Championship. Guests also had the opportunity to get up close and personal with the car, as BMW Eurokars training manager Isaac Tan shared more about the luxurious vehicle.
BMW Eurokars training manager Isaac Tan and BMW brand genius Eric Sng
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Following the exciting unveiling was a decadent dinner where friends had the opportunity to catch up over mouthwatering dishes. They were also treated to a fireside session hosted by Tan and BMW brand genius Eric Sng where they discussed more on the latest BMW I-Series models and vehicle sustainability.
On top of taking away new learnings on the latest BMW models, guests also left the showroom with La Prairie products.
Scroll through the gallery below for more photos from the event.
Sky Oh
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Credits
Photography: Max Chan
Amanda Goh was the former senior writer for Tatler Singapore.
