Cover In celebration of SG60, we shine the spotlight on illustrious Singaporean brands that have gained international recognition (Photo: TWG Tea)
In celebration of SG60, we shine the spotlight on illustrious Singaporean brands that have gained international recognition (Photo: TWG Tea)
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In celebration of the nation’s 60th birthday, we share some illustrious Singaporean brands that have made us proud through international recognition and achievements
While Singapore is widely celebrated for its striking skyline, lush greenery and vibrant cuisine, the nation’s influence extends far beyond its iconic landmarks and flavours. For one, various Singaporean brands have made significant marks on the global stage, sharing pieces of Singapore with the rest of the world.
As Singapore celebrates its 60th birthday, it’s only fitting to spotlight Singaporean brands that continue to carve spaces on the international stage. From heritage food brands to tech companies, we share some homegrown names that have made it globally.
In case you missed it: Beyond Singapore: Get to know the 3 Singaporean brands which are expanding overseas
1. State Property
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Often associated with the international luxury fine jewellery circuit, State Property is an award-winning Singaporean fine jewellery label that has captured the attention of Hollywood and global royalty. Founded by a husband-and-wife team, the brand fuses industrial design with artisanal craftsmanship to create modern, structural pieces. Its swift ascension to international fame, largely through celebrity endorsements, often leads to the assumption of a European or New York origin.
2. Como Hotels and Resorts
Above The rooftop pool of Como Metropolitan Singapore (Photo: Como Metropolitan Singapore - COMO Hotels and Resorts)
The rooftop pool of Como Metropolitan Singapore (Photo: Como Metropolitan Singapore - COMO Hotels and Resorts)
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Synonymous with quiet, understated luxury and holistic wellness experiences globally, Como Hotels and Resorts is often mistaken for a European or international boutique chain due to its presence in destinations like Italy, the Maldives, and London. However, this premier global hospitality group is Singapore-based, founded by homegrown entrepreneur Christina Ong. Como’s portfolio of properties and its wellness focus have positioned Singapore at the forefront of sophisticated, conscious luxury travel worldwide.
3. Allies of Skin
Above Homegrown skincare brand, Allies of Skin
Homegrown skincare brand, Allies of Skin
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A high-performance clinical skincare label, Allies of Skin has swiftly become a global powerhouse. This global luxury empire was founded right here in Singapore by Nicolas Travis. Starting with just one product in 2016, the brand rapidly built a cult following for its powerful, multi-tasking formulas. Its success is now measured by thousands-long waiting lists for its products, which are sold in over 36 countries, cementing its status as a leading Singaporean export in the high-end beauty industry.
4. Secretlab
Above Secretlab was founded by two friends, Alaric Choo (left) and Ian Ang
Secretlab was founded by two friends, Alaric Choo (left) and Ian Ang
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Co-founded in December 2014 by Ian Ang and Alaric Choo, Secretlab has redefined the high-end office and gaming chair market. The chairs, codenamed Omega, Titan and Titan Evo, are designed to support users of different sizes and come in different upholstery options. Known for its ergonomic design and meticulous craftsmanship, the brand has rapidly achieved global recognition, with its premium chairs found in over 60 countries and in the offices of top tech and entertainment companies.
5. Razer
Above Razer has created one of the world’s most extensive gaming ecosystems
Razer has created one of the world’s most extensive gaming ecosystems
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From its beginnings in Singapore, Razer has become a global force, pioneering a new frontier in the tech and gaming world. Tan Min-Liang co-founded Razer in 2005 with a vision of creating better gear for gamers. It began with a focus on high‑performance gaming mice and evolved into a full‑fledged gaming lifestyle brand.
With a passionate community of fans, the brand has created one of the world’s most extensive gaming ecosystems, proving that a homegrown vision can lead to international domination and a cult-like following.
6. Banyan Group
Above The Mandai Rainforest Resort by Banyan Tree
The Mandai Rainforest Resort by Banyan Tree
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Since opening its first resort in Phuket in 1995, the Banyan Group has established itself as a beacon of luxury hospitality. Founded by Singaporean businessman Ho Kwon Ping, the brand has expanded to over 48 hotels and resorts in 28 countries, offering a unique blend of wellness, sustainability, and immersive cultural experiences that redefine the art of travel. In 2025, the group debuted its inaugural Singapore property, the Mandai Rainforest Resort by Banyan Tree, a 338-room resort nestled in the northernmost corner of the 126-hectare Mandai Wildlife Reserve.
7. Osim
Above Osim has since become the leading brand in Asia for massage chairs (Photo: Facebook / Osim)
Osim has since become the leading brand in Asia for massage chairs (Photo: Facebook / Osim)
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Founded by Ron Sim in 1980, Osim has since become the leading brand in Asia for massage chairs. Beyond massage chairs, the homegrown brand also offers a range of health and fitness products, including air purifiers and health monitors. Osim is currently available in over 400 stores across the world.
8. Old Chang Kee
Above What began as a humble curry puff stall in 1956 now supplies Singaporean snacks around the world (Photo: Facebook / Old Chang Kee Singapore)
What began as a humble curry puff stall in 1956 now supplies Singaporean snacks around the world (Photo: Facebook / Old Chang Kee Singapore)
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What began as a humble curry puff stall in 1956 now supplies Singaporean snacks around the world, including Australia, Indonesia and the United Kingdom. Over the years, the brand has held fast to its kitchen-side roots while adapting its menu to ever-changing consumer preferences.
Read more: Home tour: Old Chang Kee chairman’s gorgeous Singapore house immersed in nature
9. TWG Tea
Above First opened in 2008, TWG has since expanded to over 50 tea boutiques across 23 countries (Photo: Facebook / TWG Tea)
First opened in 2008, TWG has since expanded to over 50 tea boutiques across 23 countries (Photo: Facebook / TWG Tea)
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First opened in 2008, TWG has since expanded to over 50 tea boutiques across 23 countries. Head into any one of its stores and find an extensive selection of tea varieties alongside delectable pastries and tea accessories.
Read more How I’m Making It: Taha Bouqdib on how he grew TWG Tea and Bacha Coffee—one cup at a time
10. Charles & Keith
Above This brand is synonymous with accessible luxury (Photo: Facebook / Charles & Keith)
This brand is synonymous with accessible luxury (Photo: Facebook / Charles & Keith)
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Established in 1996, this brand is synonymous with accessible luxury, offering trend-focused designs without sacrificing quality. Since its inception, the brand has aimed to make high-fashion accessible, without compromising on craftsmanship or materials. Currently, the brand boasts over 600 stores worldwide.
11. Benjamin Barker
Above This Singapore-owned menswear label has been loved for its classic yet elevated pieces (Photo: Facebook / Benjamin Barker)
This Singapore-owned menswear label has been loved for its classic yet elevated pieces (Photo: Facebook / Benjamin Barker)
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This Singapore-owned menswear label has been loved for its classic yet elevated pieces. Founded by Nelson Yap in 2007, Benjamin Barker was born out of Yap’s efforts to revive his family’s struggling suit business. The brand has since expanded across Southeast Asia and Australia.
