The homegrown design store went from humble beginnings to becoming a heritage brand with a lasting legacy, nabbing a collaboration between Disney and its Star Wars franchise along the way
For Edwin Low, the leap from design lecturer to business owner required more than a few hail marys to keep design-centric lifestyle store Supermama from insolvency during its first few years of operations.
When the business began in 2010, its first month revenue was a demoralising $600. The second month fared a tad better, at just over $1,000.
“My design friends said I had gone to the ‘dark side’ when I first started the store, while my business friends said I made a lot of unwise decisions,” he recalls. “For example, there were some product designs that I knew were not going to sell, but they told a good story so I still produced them—a businessman wouldn’t do that.”