Cover At the centre of the mall’s activation for the Singapore Grand Prix is the Tommy Hilfiger x Cadillac Formula 1 pop-up, extending across Paragon's outdoor foyer and main atrium from October 1 to 11, 2026
At the centre of the mall’s activation for the Singapore Grand Prix is the Tommy Hilfiger x Cadillac Formula 1 pop-up, extending across Paragon's outdoor foyer and main atrium from October 1 to 11, 2026
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Running from October 1 to 13, 2026, the luxury destination pairs an interactive Tommy Hilfiger x Cadillac Formula 1 pop-up with driver appearances, elevated member rewards, and curated retail experiences ahead of the Singapore Grand Prix
Every year, the highly anticipated Singapore Grand Prix reshapes the rhythm of Orchard Road and beyond, bringing a distinct convergence of fashion, motorsport and lifestyle events to the iconic retail belt. For the 2026 race season, Paragon is anchoring its celebrations around a collaboration with Tommy Hilfiger and the Cadillac Formula 1 team, bringing interactive circuit experiences, driver appearances, and an extensive suite of member rewards to the shopping mall from October 1 to 13, 2026.
At the centre of the activation is the Tommy Hilfiger x Cadillac Formula 1 pop-up, extending across Paragon's outdoor foyer and main atrium from October 1 to 11, 2026. Designed to showcase the latest fanwear collection for the Cadillac Formula 1 team, the space features four distinct pit stops where visitors can test their reaction times with a race reflex game and a speed tap showdown, take simulated laps on an F1 simulator, or capture photos at a dedicated booth. The activation also houses a first-of-its-kind driver suit gallery alongside official team merchandise, with visitors who complete all four digital pit stops receiving an exclusive sticker set.
Read more: F1 Singapore Grand Prix 2026: where to eat and drink around the Marina Bay Circuit
Driver appearances and exclusive access
Adding to the trackside energy, the pop-up will host appearances by Cadillac Formula 1 drivers Sergio Pérez and Zhou Guanyu, alongside Tommy Hilfiger brand ambassadors Fourth Nattawat and Pond Naravit. Paragon Club members are accorded an extra layer of access, with dedicated opportunities to meet the drivers on October 8 or the brand ambassadors on October 11. Top-spending members will also stand a chance to connect with some of the biggest names arriving in Singapore for the Grand Prix weekend.
“The Singapore Grand Prix is one of the defining moments on Singapore’s social calendar, bringing together the worlds of luxury, style and performance,” says Jaylyn Ong, managing director of Straits Retail Property Management Services Pte Ltd. “We are pleased to collaborate with Tommy Hilfiger to bring this spirit to Paragon through a thoughtfully curated series of Formula 1-themed experiences, exclusive access and shopping privileges.”
Curated rewards and in-store privileges
Above Throughout the campaign period, Paragon Club members shopping at participating stores can accumulate up to 1,500 bonus points
Throughout the campaign period, Paragon Club members shopping at participating stores can accumulate up to 1,500 bonus points
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Beyond the atrium spectacle, the race season adrenaline weaves directly into the shopping floor. Throughout the campaign period, Paragon Club members shopping at participating stores can accumulate up to 1,500 bonus points. Those visiting during the Grand Prix weekend itself, from October 9 to 13, 2026, can enjoy an eight per cent rebate when spending across up to three same-day receipts. Premier members can also take advantage of a limited-time opportunity to accelerate their loyalty journey; a single-receipt spend during October unlocks a six-month ascension to the Prestige tier—bringing enhanced perks such as double points, complimentary parking, and access to the Paragon Club Lounge—with the option to extend status by maintaining spend over the following six months.
The race theme extends seamlessly into the mall’s retail and dining tenants through a series of tailored in-store privileges. Grand Prix ticket holders browsing travel gear can enjoy exclusive savings at The Boarding Gate and The Planet Traveller, while spirits enthusiasts can stop by 1855 The Bottle Shop to pick up the Glenfiddich & Aston Martin Formula One Team 16 Years Old 2026 Limited Edition.
For a pit stop of a different kind, Sláinte is offering tiered culinary additions ranging from complimentary desserts to selected whisky drams.
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