Cover L-R: LazAffiliates Head Mishie de la Cruz, Pia Wurtzbach, Lazada Philippines CEO Carlos Barrera, Lazada Philippines Head of Communications Mia Colborne, and event host Tim Yap (Photo: Courtesy of Lazada)
L-R: LazAffiliates Head Mishie de la Cruz, Pia Wurtzbach, Lazada Philippines CEO Carlos Barrera, Lazada Philippines Head of Communications Mia Colborne, and event host Tim Yap (Photo: Courtesy of Lazada)
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The event's guests were spoilt for choice as they wove through a vibrant selection of top LazBeauty and Lazada Fashion picks while indulging in food and drinks, before the evening culminated with inspiring words from the newly announced LazAffiliates ambassador
It was a picture-perfect partnership. The multi-hyphenate Pia Wurtzbach and e-commerce juggernaut Lazada are undeniably and massively influential in their own right, but they share many more things in common. Long after her reign as Miss Universe, Wurtzbach continues to inspire countless individuals to be their authentic selves and chase after their dreams no matter what. Her most recent endeavours include crafting a fiction novel called Queen of the Universe, evincing her tenacity to evolve and consistently peel back a different side of herself.
Lazada likewise goes above and beyond what one would typically expect of its business. By cultivating communities among its patrons, it is able to forge stories of connection and empowerment within groups like the LazAffiliates, LazBeauty Club, and LazMom Club. This is all on top of providing a superior online shopping experience that promises utmost convenience and fuels confidence among buyers.
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Above Pia Wurtzbach with her debut novel, 'Queen of the Universe' (Photo: Courtesy of Lazada)
Above Guests curated their own gift sets from the products on display (Photo: Courtesy of Lazada)
Pia Wurtzbach with her debut novel, 'Queen of the Universe' (Photo: Courtesy of Lazada)
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Thus, shared passions—or rather the excitement of doing passion projects together—led to Wurtzbach’s appointment as the first-ever LazAffiliates ambassador. To celebrate this, Lazada recently held another edition of ‘The Wish List’, an exclusive gifting suite for the newly minted author’s close friends and the LazAffiliates community.
Guests were free to curate their own gift sets from ‘Pia’s Picks’, which included LazBeauty and Lazada Fashion products that Wurtzbach personally swears by. Each hand-picked item would equally make an excellent gift for loved ones, especially as the end-of-year holidays draw near.
Pia's Picks (Photo: Courtesy of Lazada)
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At the event, everyone gathered inside Modeka Art as the woman of the hour joined host Tim Yap to convey insights on her journey so far. Ever the candid star, Wurtzbach began by admitting how anxiety-riddled the start of her year was.
“I had plans, and I've always wanted to do more projects outside the Philippines, but it’s been like seven, eight years now since Miss Universe, so I thought, ‘Is it too late now?’” she mused. “There were all these doubts in my mind, but I just kept writing down goals anyway. I check on them every now and then, and I try to remember that these things don’t happen overnight. It’s the little things that you do every day, the baby steps you take towards that direction, that get you there.”
Above Pia Wurtzbach (Photo: Courtesy of Lazada)
Above Pia Wurtzbach and Tim Yap (Photo: Courtesy of Lazada)
Pia Wurtzbach (Photo: Courtesy of Lazada)
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Met with the audience’s applause and rapt attention, her words undoubtedly resonated with the entire room. Wurtzbach also spoke about her best-selling debut, which has been in the making for some years now. Loosely inspired by her rise to fame, Queen of the Universe follows the tumultuous life of a young beauty queen striving to make a name for herself in the industry. The novel is currently #1 in Literature on Lazada and is available for check out exclusively on National Bookstore’s LazMall store.
Wurtzbach read an excerpt of the book and signed a few copies at the event, much to the delight of all in attendance.
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Yap then called on Lazada Philippines CEO Carlos Barrera to officially welcome Wurtzbach into the Lazada family. Barrera relayed, “This is the first of many things that we have in store for Pia. And it's been very, very impressive to work with her. We love that she is always so candid and super humble. There are so many things that we can build together, and we look forward to supporting her on this journey.”
Pia also expressed her excitement about becoming the first LazAffiliates ambassador, saying, “It allows me to seamlessly integrate LazAffiliates into my content and, most of all, provide me with the best that Lazada has to offer when it comes to products, perks, and exclusive experiences.”
Above Pia Wurtzbach with Lazada Philippines CEO Carlos Barrera (Photo: Courtesy of Lazada)
Pia Wurtzbach with Lazada Philippines CEO Carlos Barrera (Photo: Courtesy of Lazada)
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With Wurtzbach at the fore, Lazada hopes to inspire many more people and budding content creators to express their passions online—all while earning a little extra thanks to the LazAffiliates programme. As they put it, “The more content you share, the more you can earn and the more life you can add to those around you.”
Get the best of beauty and fashion on LazBeauty and Lazada Fashion. Partner brands include Olay, Keihl’s, Lancome, Vaseline, Cream Silk, Pond’s, Face Republic, Sunnies Face, Nivea, La Mer, Issy, Mac, Dr Coco, Lucky Beauty, Avon, Kbeautycafe, Envie, Apotheke Science, Garnier, L'Oreal Paris, Maybelline, Audrey’s Formula Mall, Absidy Beauty, Soul Apothecary || No Fuss, +FUL, Clocheflame, Belo Essentials, NuPrene, Timi of Sweden, Shigetsu, H&M, Mikana, The Adventure Prime, Lee, JAG, USPA, and Wrangler.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
