Cover Kara Magsanoc-Alikpala (Photo: Courtesy of Delikado film’s website)

Straddling between her journalism profession and philanthropic mission, Tatler Asia’s Most Influential 2022 honouree Kara Magsanoc-Alikpala proves that storytelling can inspire, lead, and impact many lives

As a broadcast journalist, documentary filmmaker, and founding president of ICanServe Foundation, Kara Magsanoc-Alikpala may seem wearing many hats to make a change in today’s society. But with passion and determination, she proved that there’s no reason to be frightened in this fight for truth and social justice.

Magsanoc-Alikpala won the Impact Award in the Tatler Ball last year, a much-deserved recognition for her efforts in celebrating Filipino stories through documentary film festivals. Through her and her fellow filmmakers' initiatives, Daang Dokyu gives narratives a stage to be noticed, puts the spotlight on what's truly happening in Filipino society, and serves as something of a time capsule for our contemporary culture. They now proudly hold the largest active database of Philippine documentaries. 

Aside from her work in journalism, Magsanoc-Alikpala is also the woman behind ICanServe Foundation, an organisation that advocates early breast cancer detection through self-examination. A breast cancer survivor herself, Magsanoc-Alikpala founded an advocacy group that supports everyone, especially women, so they can have a voice in their own healthcare.

Tatler Asia
Above Kara Magsanoc-Alikpala and Dondi Alikpala

What projects in the last two years are you most proud of? Why?

I produced two documentaries that dealt with untouchable issues and powerful personalities people are afraid to confront. One is the issue of Martial Law survivors titled 11,103 (2022) and the other is on illegal logging in Palawan titled Delikado (2022). I worked on these for some four to five years. I felt we needed to make people aware of the hard facts that people in power are trying to distort and erase. I wanted to pay tribute to the everyday Filipino who has become a martyr, a hero, a survivor of every imaginable injustice. I wanted to pay homage to those who fought for their truths, family, land, and country despite the risk to their lives and their families’ futures. I’m also proud that through the newly formed Filipino Documentary Society, of which I am President, we were able to stage two documentary festivals (Daang Dokyu and Dokyu Power) and showcased films that encourage critical thinking of our past, present and future.

On the cancer front, our foundation, the ICanServe Foundation, which I started with three other friends, including Crisann Celdran, staged a regional breast cancer conference called “The 6th Southeast Asia Breast Cancer Symposium”. We had close to 2,200 participants online, representing more than 20 countries. The summit provided life-saving information to people in the region, from medical practitioners to researchers, government, cancer patients, tech experts and various patient advocates. We were able to showcase also what our foundation has done that no one else has in the country and few in the region have attempted: We institutionalised breast cancer control programmes in local governments through our programme ATING DIBDIBIN (Take your Breast Care to Heart) and through local laws. The program has encouraged women to take charge of their health, banished their fear of check-ups, increased patient compliance, and decreased mortality rates.

During the pandemic, we were able to pivot and continue to provide services and assistance to women with breast cancer in poor communities. During the lockdown, we produced KAMAY GABAY kits for women to intensify their breast self-exam initiative since most were afraid to go to their community health centres for a check-up. We also provided more than 2,000 Grab car rides to the hospital for patients on treatment, which was useful during the lockdown when patients had to stop treatments because public transportation was suspended. We raised funds to provide medicines, PPEs and other protective gear needed by patients and community or barangay health workers. During the pandemic, we united the breast cancer community to create Patient Power Philippines, an informal coalition of breast cancer patient groups in the Philippines, to have a united voice and scale up our services together. As a founding member of the Cancer Coalition Philippines, which lobbied for the passage of the cancer law in 2019 (National Integrated Cancer Control Act), we continued to lobby Congress and the Senate to fund the law and increase support for cancer patients. We continued to liaise with the Department of Health to plan and execute the full implementation of the law.

Tatler Asia
Above Kara Magsanoc-Alikpala

What challenges do you see now in your respective industry?

In the documentary and media space, there exists a climate of fear. Journalists and filmmakers are censoring themselves, and most are afraid to test the limits of our so-called freedom of expression. Some laws also make it difficult for journalists and filmmakers to feel safe and protected, like the Anti-Terrorism Law or the mere act of red-tagging any legal activist. Because they don't get support for their projects, I intend to continue to help filmmakers get funding to realize their dream projects. Media colleagues and I have been convening informally for dialogue to encourage them to help each other perform their duties without fear or favour, band together, protect each and stand for each other. On the cancer front, I've never stopped doing backdoor negotiations, along with my colleagues at the Cancer Coalition Philippines, for the full implementation of the Cancer Law. At ICanServe, we continue our campaign for early detection, early accurate diagnosis and timely treatments and to encourage local government to institutionalize ATING DIBDIBIN, our breast cancer control programmes, so that more women and men (yes, they too get breast cancer) are saved, and more families are kept intact.

What can you say to those who want to follow in your footsteps?

I don’t want to presume anyone wants to follow in my footsteps! What I want to presume is everyone is entitled to their path. One has to simplify and clarify one’s values, goals, and vision for the family, community, and country. Know where one’s heart lies in the people one wishes to serve.

Read also: Diamond Award, Impact Award, and Cultural Icon: Meet the 2022 Tatler Ball Awardees

Who do you look up to for guidance, inspiration, and mentorship?

My family and friends have a lot of experience and wisdom in journalism, filmmaking, and cancer space.

What are your plans for the coming years, and what keeps you going?

I plan to continue to tell stories that deal with issues no one wants to touch. We will feature the hard facts and truths because we cannot be a nation of lies. People must realise they cannot be comfortable until everyone is. The defenceless and the voiceless are always victims of injustice, impunity and inhuman acts. Who will stand for them if people don't even know they exist? I want to continue producing films that will make the viewers reflect and realise they have a role in making a country kinder and fairer where all citizens feel secure. Where all citizens can dream. For the cancer space, I will continue to ensure the cancer patient's welfare is front and centre. What keeps me going? The people I help in the cancer space are full of immense love and gratitude for the gift of life and time. That fuels me. The people I feature in my documentary are amazing human beings with a bottomless never-say-die attitude. Their love for the country is unshakable despite the injustice they experienced. The young also inspire me. I see how committed they are to democracy and truth. They are so capable of articulating and acting on their advocacies.

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