Cover Influencer Becca Bloom is known for creating bold, colourful moments—her wedding was no exception. (Photo: @beccaxbloom / Instagram)
Influencer Becca Bloom is known for creating bold, colourful moments—her wedding was no exception. (Photo: @beccaxbloom / Instagram)
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These influencer weddings redefine what it means to say ‘I do’ in the digital age
From a rainbow colour bomb over Lake Como to a Disney-inspired musical in Taipei, today’s influencer weddings are rewriting the rulebook for how couples celebrate love. Whether it’s TikTokers crafting unique wedding content, fashion creators debuting couture designs or power couples honouring cultural traditions, the rise of Instagrammable weddings reflects how influencer culture continues to shape luxury wedding ideas and set new standards for celebrity wedding inspiration. These celebrations showcase both deeply personal storytelling and evolving influencer wedding trends.
Read more: 12 prominent Asian weddings to remember for all time
1. Becca Bloom’s rainbow moment on Lake Como
When Rebecca Ma (better known as Becca Bloom to her 6.2 million followers across Instagram and TikTok) married software engineer David Pownall at Villa Balbiano, their first kiss as husband and wife erupted into a cascade of colours over Lake Como in Italy. The smoke and colour bomb wasn’t just a social media moment—it represented the joy that the couple felt stepping into marriage.
Despite forecasts promising storms throughout their August wedding, the rain stopped just in time for the ceremony. The earlier downpour had left everything looking refreshed and vibrant, the air clear and crisp. They had to move other wedding activities indoors, but the couple viewed the weather as an auspicious sign, as both sets of parents had also married during rainstorms and have been happily married for decades.
Ma wore a custom Oscar de la Renta gown with laser-cut peonies, a nod to her Chinese heritage and a stunning example of wedding fashion for influencers. Known as the Queen of #RichTok and a fintech professional by day, she brought the same balance of creativity and groundedness to her wedding.
Read more: Travel like Becca Bloom: 6 hotels and destinations visited by the ‘Queen of Richtok’
2. Chloe Shih’s musical theatre surprise
At their Taiwanese wedding banquet earlier this year, product manager turned content creator Chloe Shih and her husband Kevin Ni didn't simply make their grand entrance—they performed one.
The couple staged a playful story where the groom pretended to develop amnesia after a dramatic fall, leading to a Disney- and Wicked-inspired musical starring the couple and their friends. They reworked songs like “Part of Your World” and “Defying Gravity”, as guests waved custom concert light sticks shaped like bok choy, the couple’s symbol.
What made the spectacle especially charming was the contrast: neither Shih nor Ni are theatre kids, but STEM kids. Ni is a gameplay engineer, while Shih worked as a product manager at TikTok, Meta and Discord—and happens to be a musical fan and singer.
Despite recovering from laryngitis and a sprained ankle, she powered through to bring her creative vision to life. The performance quickly went viral on Instagram and TikTok—Shih has almost two million followers across multiple platforms—cementing its status as celebrity wedding inspiration.
3. Jaz Smith’s real-time wedding documentation
@justjazzzyidk I love my friends im so lucky #wedding #weddingtiktok #2025bride #weddingday #weddingtok #bridetobe #bride ♬ tell me everything is about me but what if it is - babyloncowboy 🍉
New York City-based influencer Jaz Smith, who has more than 650,000 followers across platforms, approached her July wedding with the same skills and flair that built her social media presence. She created a detailed spreadsheet with over 40 video concepts and enlisted an assistant to help capture wedding content, posting about 20 TikToks throughout the day. With each video shoot taking about 60 seconds, the TikTok influencer channelled her creativity while staying fully present for her big day.
Smith married Kevin Callari at Oheka Castle in Long Island, the same one featured in Taylor Swift’s “Blank Space” video. Leaning into the fun of the wedding venue, Smith can be seen running through the manicured castle gardens while lip-syncing to the 1989 track in one TikTok.
With a combined following of around 10 million between the bride and the wedding guests, the celebration became a showcase of influencer culture at its most collaborative. Her bridal party included Halley Kate McGookin and Brigette Pheloung (better known as Acquired Style), and the star-studded guest list included creators Remi Bader, Hallie Batchelder and Brandon Edelman.
Rather than viewing her wedding as content to be consumed, Smith treated it as a community celebration that happened to be documented beautifully in real time.
4. Jazmin Reyes’s ‘Princess Diaries’ moment
For her Philippine wedding reception entrance in May, content creator and event host Jazmin Reyes brought her signature humour and sense of fun with husband Miguel Sotto. The newlyweds stepped into the ballroom dancing to “Miracles Happen” from The Princess Diaries. Channelling Mia Thermopolis, Reyes wore a sparkling tiara and vintage headphones and sealed the moment with the perfect foot pop.
Reyes, known for her hypercreative and trendsetting content, had already gone viral multiple times in the months leading up to the big day. Her wedding invitation eschewed the traditional paper suite for a playful twist—a brioche loaf with the packaging containing the wedding details and a scannable QR code.
Before the ceremony, the former radio DJ also made waves for her custom tinghun (Chinese engagement ceremony) dress that took longer to plan than the actual ceremony. Embroidered entirely by hand, the Putri Mudita gown featured symbols deeply personal to the couple, including their two dogs.
Together with Sotto, a filmmaker with a creative flair of his own, Reyes crafted a wedding that felt less like content and more like a joyful collaboration between two storytellers.
5. Madeleine White’s couture bridesmaid project
With 7 million followers across platforms, DIY fashion influencer Madeleine White approached her wedding with the same hands-on creativity she’s known for. She dedicated 30 hours to constructing and hand-embellishing each of the three bridesmaid dresses, pouring nearly 100 hours in total into creating the first bespoke Madeleine White designs.
The July ceremony in Santorini, Greece, where she married Loud Luxury DJ Andrew Fedyk, reflected her eye for thoughtful details. The social influencer wore a Viktor & Rolf gown she had first discovered on TikTok long before her engagement, later customised with the Dutch fashion house to include 40 hand-appliqued butterflies.
At the reception, guests were treated to a surprise performance by Natasha Bedingfield, famous for hits like “Pocket Full of Sunshine” and “Unwritten”—a fitting nod for a couple whose lives are so closely intertwined with music.
6. Feiping Chang’s historic first in Capri
Above Social media influencer Feiping Chang made history with an Instagrammable wedding in Capri, the first ever held at Villa Lysis. (Photo: Aaron Delesie)
Social media influencer Feiping Chang made history with an Instagrammable wedding in Capri, the first ever held at Villa Lysis. (Photo: Aaron Delesie)
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Hong Kong influencer and model Feiping Chang didn’t just book a wedding venue—she helped restore a piece of history. Her 2017 celebration with financier Lincoln Li became the first wedding ever held at Villa Lysis, an early 1900s mansion perched on Capri’s cliffs in Italy.
The couple contributed to the villa’s restoration process, including the repaving of the roof and the construction of a bridge connecting the rooftop to the gardens. Chang’s haute couture Giambattista Valli gown, which required nine months and four Paris fittings, perfectly complemented the historical significance of their chosen location.
Don’t miss: Real weddings: Feiping Chang and Lincoln Li
7. Chryseis Tan’s spectacular cross-cultural celebration
Above Chryseis Tan honoured heritage and family with her cross-cultural ceremony. (Photo: @chrystan_x / Instagram)
Chryseis Tan honoured heritage and family with her cross-cultural ceremony. (Photo: @chrystan_x / Instagram)
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When Chryseis Tan, daughter of Berjaya Corporation founder Vincent Tan, married Faliq Nasimuddin of the Naza Group in 2018, the celebration was more than a marriage—it was the joining of two of Malaysia’s most influential families. Their wedding celebrations, spanning months and continents, honoured both Malay and Chinese traditions in a way that felt both spectacular and deeply personal.
The February ceremony at The Chateau in Bukit Tinggi included the akad nikah (Islamic marriage solemnisation ceremony) and chip san leong—traditional Chinese “gate-crashing” challenges for the groom and his entourage to complete in order to take the bride to the groom’s tea ceremony.
Months later, the couple welcomed more than 1,300 guests, including royalty and tycoons, at a grand reception, before heading to Kyoto for an intimate final ceremony.
Dyan Zarzuela is a freelance writer, editor and content strategist. A former managing editor at Netflix Philippines (social media) and Cosmopolitan Magazine Philippines, she has covered everything from culture and entertainment to food and travel. Now based in the surf town of La Union, she continues to tell thoughtful stories for brands and publications across Asia.
