Cover From adorable Chiikawa to stylish Lalabu and cute Mofusand animals, these cute toys and plushies will spoil your inner child (Photo: Instagram / @
From adorable Chiikawa to stylish Lalabu and cute Mofusand animals, these cute toys and plushies will spoil your inner child (Photo: Instagram / @
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Want to spoil your inner child? From Labubu to Chiikawa and Mofusand, these soft toys and plushies took the world by storm last year and will continue to delight both adults and kids in 2025
Toys and plushies aren’t just for kids anymore! In recent years, a shift has occurred in how people of all ages perceive these whimsical items. Adults are increasingly embracing their inner child and the nostalgia that toys evoke, making them perfect gifts for any occasion.
Tatler has curated a list featuring 2025’s most popular characters. From Mofusand plushies and lively Chiikawa figures to vintage Barbies and stylish Labubu, these gifts are sure to create lasting memories. Imagine the joy of unwrapping a plush toy, instantly transporting you back to your childhood and bringing a smile to your face. Get ready to embrace the spirit of playfulness and whimsy with these enchanting presents!
Read more: The rise of Labubu: Why are people obsessed with this plush toy accessory?
1. Labubu
Above Blackpink’s Lisa is a huge fan of Labubu (Photo: Instagram / @moodylisaa)
Blackpink’s Lisa is a huge fan of Labubu (Photo: Instagram / @moodylisaa)
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Labubu has captured hearts worldwide, particularly through the social media showcases of Blackpink’s Lisa, who frequently shares her collections and dolls. This fluffy elf character was created by Hong Kong-born artist Kasing Lung in 2015 as part of his “The Monster” series. Inspired by Nordic fairy tales, Labubu is best known for its pointed ears, mischievous smile, and sharp teeth.
You may read also: 9 personalities and their favourite Labubu dolls
2. Jellycat plushies
Jellycat’s charming and whimsical plushies have captured many hearts and taken the market by storm. They feature traditional teddy bears alongside quirky designs, including cheerful cups of chocolate milkshakes topped with cream, glum storm clouds and frogs dressed as a Christmas tree, designed to “put a smile on your face”.
Viral videos of staff playfully pretending to cook and wrap toys for customers have also taken social media by storm. Let’s be honest: Jellies inspire us to embrace our inner child.
Read more: How Jellycat plushies became the latest global obsession
3. Chiikawa
Created by Japanese illustrator Nagano, Chiikawa has gained a large fan base since its anime release in 2022. The heartwarming story follows Chiikawa as it embarks on daily adventures with its friends, Hachiware the cat and Usagi the rabbit. Their simple yet adorable styles, along with relatable stories about friendship and life’s ups and downs, resonate with fans of all ages. Chiikawa is known for its wide range of merchandise, including special edition plushies.
4. Barbie
Barbie isn’t just a childhood memory, she is a cultural icon that continues to evolve.
Barbie has captured the imaginations of generations, becoming an enduring icon of fashion and empowerment since her debut in 1959. Created by Ruth Handler, Barbie was designed to inspire young girls to envision diverse futures and careers, evolving her image over time to reflect societal changes and inclusivity. With her extensive wardrobe, numerous careers, and collectable dolls, Barbie has solidified her place in pop culture, consistently appealing to both children and adult collectors alike.
Read also: 6 Barbie dolls inspired by or created in collaboration with Asian women
5. Tamagotchi
Since its launch in the late 1990s, Tamagotchi has become a hit around the globe. Everyone cherished their little virtual pets in the adorable egg-shaped devices. This year, Tamagotchi is back and cuter than ever. The revamped device features new functions, allowing you to connect with friends, play over Wi-Fi and download fun items.
This toy will be a fun throwback that appeals to adults who remember their childhoods as well as a new generation of kids.
6. Joguman
Above Joguman blanket cushion (Photo: Instagram/ @joguman.studio)
Above Joguman blanket cushion (Photo: Instagram/ @joguman.studio)
Joguman blanket cushion (Photo: Instagram/ @joguman.studio)
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Joguman is one of the popular cultural and creative brands in South Korea. It features Brachio, a herbivorous dinosaur, as the main character. The brand conveys a lighthearted message: while we may be small, our presence truly matters.
Brachio is recognised for its minimalist design and vibrant colours. Snuggle up and enjoy movie nights on the sofa and wrapped in comfort this year.
7. Bearbrick
Above Bearbrick Santa Jack and Oogie Boogie (Photo: Bearbrick)
Bearbrick Santa Jack and Oogie Boogie (Photo: Bearbrick)
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Bearbricks are popular among toy collectors. These lovable bear figures feature a whimsical, round-bellied design with impressive collectable value. Bearbricks come in various limited editions, showcasing an array of styles—from cute and cool to quirky and avant-garde.
8. Mofusand
Mofusand has won the hearts of fans around the globe, with its adorable plush toys gaining traction on social media for their endearing designs. The cuddly, round characters, resembling cute animals, tug at our heartstrings with their soulful eyes. The soft toys usually wear whimsical costumes—such as a cat wearing a tiger costume—adding to the cuteness factor that neither children nor adults can resist.
