Cover These fluffy Labubu collectables continue to take the world by storm (Photo: Instagram / @Zoetay10)
These fluffy Labubu collectables continue to take the world by storm (Photo: Instagram / @Zoetay10)
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These fluffy toys continue to take the world by storm—here’s how these celebrities are styling the latest must-have Labubu collectables
It’s been months since we saw Blackpink’s Lisa posing with her latest Labubu collectable, yet the hunt for these mischievous-looking dolls continues stronger than ever.
For the uninitiated, these Labubu dolls were created in 2015 by Hong Kong-born artist Kasing Lung and were inspired by Nordic fairy tales. Known for its pointy ears and impish smile, the furry elf character has since surged in popularity, with many local personalities and celebrities around Southeast Asia on a massive search for this blind box collection.
While these dolls are available for purchase on the official Pop Mart website, there is heavy competition when it comes to getting your hands on just one doll. Pop Mart International’s head of strategic partnerships Kevin Zhang tells Tatler in an interview that these dolls sell out “very fast”.
Fortunately for us, he explains that the brand will “supply more stocks to meet such high demands” so eager customers can be assured that there is more to come.
This viral toy figurine has undoubtedly become a trend—in fact, brands have begun including these dolls in their latest campaigns.
For one, back in 2024, multi-currency travel wallet YouTrip announced a limited-edition ‘explorer outfit’ with the brand logo on it as part of a giveaway to consumers. Even local personalities are jumping on the bandwagon. Branch chairman of People’s Action Party (PAP) Sengkang West branch Lam Pin Min has also showed off a doll dressed in an adorable PAP fit last year.
Below, here’s a look at Singapore personalities and members of our Tatler community who are known fans of this popular character and have built their own collections.
In case you missed it: The rise of Labubu: Why are people obsessed with this plush toy accessory?
1. Willabelle Ong
Tatler Singapore’s 2023 Asia’s Most Stylish honouree Willabelle Ong has been spotted unboxing various Labubu dolls on Instagram, which her parents “bought and brought” over from overseas. In her reel, she also paired her Labubu charms with her various Chanel and Hermès bags.
2. Zoe Tay
Above Singaporean actress Zoe Tay and fashion director Jeremy Tan (Photo: Instagram / @Zoetay10)
Singaporean actress Zoe Tay and fashion director Jeremy Tan (Photo: Instagram / @Zoetay10)
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Veteran local actress and Emerald Hill star Zoe Tay has been seen showcasing her Labubu dolls on her Instagram feed. For Halloween 2024, Tay dressed up as a Halloween-themed Labubu doll and posted a photo of herself posing with her Labubu doll decked out in a jack-o’-lantern outfit.
3. Jeanette Aw
Above Jeanette Aw and her Labubu collection (Photo: Instagram / @jeanetteaw)
Jeanette Aw and her Labubu collection (Photo: Instagram / @jeanetteaw)
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Singaporean actress Jeanette Aw is also hopping onto the Labubu trend, showcasing her collection on Instagram. Through her Instagram stories, she gives her audience a closer look at her newly acquired dolls.
4. Jamie Chua
Above Jamie Chua accessorises her Hermes bags with Labubu dolls (Photo: Instagram / @ec24m)
Jamie Chua accessorises her Hermes bags with Labubu dolls (Photo: Instagram / @ec24m)
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Social media personality Jamie Chua is also one who can’t get enough of these mischievous dolls. She regularly shares how these cuties have been “invading” her personal space. On her Instagram page, you will find her collection of dolls paired with timeless Hermès pieces.
5. Loh May Han
Above Loh May Han celebrating Chinese New Year with her Labubu dolls (Instagram / @Lohmayhan)
Loh May Han celebrating Chinese New Year with her Labubu dolls (Instagram / @Lohmayhan)
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Tatler community member Loh May Han welcomed the Year of the Snake with her Labubu collection dressed in adorable outfits. Along with Chinese New Year 2025, she also celebrated Christmas 2024 by decking her Christmas tree with Labubu dolls.
6. Serene Chua
Above Tatler community member Serene Chua with her Labubu dolls (Photo: Instagram / @Serenechua99)
Tatler community member Serene Chua with her Labubu dolls (Photo: Instagram / @Serenechua99)
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Tatler community member Serene Chua and her family hopped onto the Labubu trend in 2024, boasting a lavish collection of these adorable monsters. In fact, Christmas 2024 saw the family’s Christmas tree decorated with Labubu dolls, alongside festive baubles.
7. Kim Lim
Singaporean heiress Kim Lim joined the trend when she was seen accessorising her purse with a Labubu doll charm. She has also posted videos of herself while unboxing various collectables, including her growing Labubu collection.
8. Adriel Chiun
Above Adriel Chiun and his Labubu keychain
Adriel Chiun and his Labubu keychain
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Tatler Singapore’s resident fashion monster Adriel Chiun is no stranger to the Labubu trend.
He shares: “The relationship I have with my Labubus is quite tragic, really. After an authenticity scare from Carousell, I finally got my paws on real ones with specific colours of my own choosing from a luxury reseller. And I bought only the ones with their eyes open; brown and pink ones especially, because that colour heals my inner child.”
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Amanda Goh was the former senior writer for Tatler Singapore.
