Cover During the exhibition opening of ‘Faces and Flora’, a Philippine native flora exhibition by acclaimed photographer Jan Mayo (Photo: Alexis Dave Co)

Fujifilm GFX Challenge grant recipient Jan Mayo breathes life anew to Philippine native flowers exhibited at the National Museum of Natural History through a beauty editorial shoot

It all began with a grand idea—something original that would highlight what the Philippines could offer. But no, it wouldn’t work to have a photojournalistic concept or landscape or wildlife photography, for what Jan Mayo realised he needed was something innate to him, unique, and personal. It led him to a workable yet ingenious concept as it attempted to marry art and science. What followed was the photographer’s dedication to his craft, the power of the creative community at his back, and sheer faith in the exoticism and distinct beauty of the Philippines.

“When I eventually won the regional grant [of the Fujifilm GFX Challenge], I was stressed out because I was ambitious with my proposal,” Mayo confessed. The process behind his concept was herculean, to say the least, and yet the finished products were subtly elegant with their minimalistic approach. And yet Mayo’s eyes were set to greater heights—exhibit these photographs at the National Museum of Natural History.

“[But] I didn’t know anyone from the National Museum, let alone how to start this project. But I was ready to deliver,” Mayo said in his speech during the ribbon-cutting ceremony of his exhibition. “I wanted to show that grant committee that I did not say that just to win, maybe a little, but I was determined.”

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Above Jan Mayo during the ribbon-cutting ceremony of his ‘Faces and Flora’ exhibition at the National Museum of Natural History, attended by the press, models featured in this shoot, and other distinguished guests from the country’s beauty and fashion scene (Photo: Alexis Dave Co)

Mayo’s Faces and Flora: A Philippine Native Plant Photography Exhibition highlights the deep connection between art and natural science by displaying images that show a creative embodiment of Philippine indigenous plants. This series of portraits combines the photographer’s passion and advocacy for native plants and his unique ability to capture the human gaze.

The exhibition materialised through a collaborative effort with botanists from the National Museum of the Philippines, the University of the Philippines - Institute of Biology, and the Philippine Taxonomic Initiative, Inc. The exhibition aims to contribute to ongoing conversations about our profound interconnectedness with nature, emphasising the pivotal role of both native and endemic flora in our ecosystem.

Read also: The transformative power of flowers to heighten moments of nuptial bliss

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Above (Photo: @bimpoman [Instagram])
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Above (Photo: @bimpoman [Instagram])
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Above (Photo: @bimpoman [Instagram])
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Above (Photo: Alexis Dave Co)

Mayo met with the Botany and Herbarium Division of the National Museum in April 2023 and was asked by its curator, Jhaydee Ann Fernandez Pascual, if the exhibition could happen in February 2024, albeit the National Museum does not usually hold solo exhibitions.

“Of course, I said yes... I had plenty of time to prepare,” Mayo said. “And I explained to Ma’am Jhaydee that this is not a ‘solo’ exhibition because it takes a village to produce beauty and fashion photoshoots, let alone a shoot with a scientific approach.”

After that meeting, Mayo looked at the botany section for inspiration and saw dried herbarium specimens. “And I thought, these plants used to have textures, colours, and life before they dried up. What if, so people can appreciate the beauty of flora more, I put the beauty portrait, the still life, and the herbarium specimen side by side, and they can act as one piece of a story.”

Read also: An exclusive look at the National Museum of Natural History

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Photo 1 of 6 (Photo: @bimpoman [Instagram])
Photo 2 of 6 (Photo: @bimpoman [Instagram])
Photo 3 of 6 (Photo: @bimpoman [Instagram])
Photo 4 of 6 (Photo: Leo Angelo Pajarillo)
Photo 5 of 6 (Photo: @bimpoman [Instagram])
Photo 6 of 6 Jan Mayo and Iza Calzado (Photo: @bimpoman [Instagram])

Mayo executed it that way for museum-goers to see the chosen endemic flowers’ size and colour compared to the human body. Mayo explained further that the beauty portrait adds the human element, and the other photos of each complete the plant’s story.

“Plants are essential for our survival and well-being,” wrote the exhibition’s press release. “They have been known as the primary source of natural pigments necessary in the textile, food production, pharmaceutical, and cosmetic industries. Native plants are crucial in sustaining a healthy ecosystem and have ethnobotanical and conservation value.”

For the exhibition, some of the plants Mayo selected were the endangered Manila palm (Adonidia merrillii), the medicinal katmon (Dillenia philippinensis Rolfe), and the equally medicinal plant mali-mali (Leea manillensis Walp.) but most notable for its folkloric use.

Read also: 7 birds you can only see in the Philippines

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Above Behind the scenes of the photoshoot with Nadine Lustre (Photo: Courtesy of Jan Mayo)
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Above Behind the scenes of the photoshoot with Nadine Lustre (Photo: Courtesy of Jan Mayo)
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Above Behind the scenes of the photoshoot with Nadine Lustre (Photo: Courtesy of Jan Mayo)

“I hope that this exhibition can introduce what we, in the creative industry, do to a wider audience,” Mayo said. “This is what we regularly do in magazine editorials. For sure, some people will say, Beauty portraits with flowers? Groundbreaking. Yes, it has been done time and time again since the early days of photography, but what makes this project unique is that it was done in consultation and collaboration with Filipino scientists. And I hope that this exhibition could help explore more collaborations with these two fields and with other fields as well. Lastly, I hope that this exhibition opens more conversations about the conservation and promotion of our native and endemic flora.”

The native species featured in this exhibition were among the many species in the living laboratory of UPIB - Energy Development Corporation BINHI (EDC-BINHI) Arboretum, which were cultivated for public education. Creators, partners, and artists involved in this exhibition aspire to further strengthen collaborations with scientists and researchers.

To make the opening reception feel apt, the catering service of The Moment Group tapped for the event crafted a special concoction that emanates the concept—Lavender Sampaguita Spritz—made of Aperol spritz, prosecco, soda water, sampaguita, and lavender-infused syrup. For the garnish, they’ve added fresh edible flowers, organic sampaguita buds, and orange slices.

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Photo 1 of 11 Jan Mayo with fellow photographer Niccolo Cosme (Photo: @bimpoman [Instagram])
Photo 2 of 11 Ribbon-cutting ceremony of the exhibition (Photo: Leo Angelo Pajarillo)
Photo 3 of 11 Iza Calzado, Fillet Cainglet-Cayetano, Lino Cayetano, Jorell Legaspi (Photo: Leo Angelo Pajarillo)
Photo 4 of 11 Iza Calzado, Lino and Fillet Cayetano, Jan Mayo (Photo: Leo Angelo Pajarillo)
Photo 5 of 11 Lino Cayetano (Photo: Leo Angelo Pajarillo)
Photo 6 of 11 Jhaydee Ann Fernandez Pascual, curator of the Botany and Herbarium Division of the National Museum (Photo: Leo Angelo Pajarillo)
Photo 7 of 11 Jorell Legaspi, Deputy Director-General for Museums for the National Museum (Photo: Leo Angelo Pajarillo)
Photo 8 of 11 Iza Calzado (Photo: Alexis Dave Co)
Photo 9 of 11 (Photo: Alexis Dave Co)
Photo 10 of 11 Lavender Sampaguita Spritz (Photo: JP Jalandoni)
Photo 11 of 11 Jan Mayo (Photo: Local government of the City of Muntinlupa)

Mayo’s intersection of fashion and beauty photography extends beyond commerce, acting as a catalyst for public engagement. By seamlessly merging scientific knowledge with artistic expression through photography, this exhibition seeks to educate Filipinos on the importance of indigenous plants, urging a collective effort against introducing non-native species into our landscapes. Samsung Philippines also provided televisions at the exhibition to showcase an artistic film prepared by Mayo showcasing the photoshoot and the country’s rich biodiversity.

The team behind the exhibition was driven by this overarching goal—to facilitate dialogues on environmental issues through the lens of popular art media and contemporary approaches, ensuring the education, appreciation, and enjoyment of generations to come.

“This is a proof that you just need to have an idea, get people to believe in it, and anything is possible,” Mayo concluded.

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