Cover Aquatecture, a portmanteau of “aqua” and “architecture”, highlights the significance of water in the business of architecture (Photo: Grohe)
Aquatecture, a portmanteau of “aqua” and “architecture”, highlights the significance of water in the business of architecture (Photo: Grohe)
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Aquatecture, a portmanteau of “aqua” and “architecture”, highlights the significance of water in the business of architecture
Grohe Spa, the premium sub-brand of Grohe, a leading global brand for complete bathroom solutions and kitchen fittings, continues to celebrate the transformative power of water during Milan Design Week 2024.
Based on the concept of “Aquatecture”, the fusion of water and architecture, the Grohe Spa installation in the courtyard of Palazzo Reale unveils a series of spaces that elevate the significance and importance of water in architecture, and the health and well-being benefits this infusion brings.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the Aquatecture installation pays tribute to the history of the building, interwoven with the contemporary Grohe Spa “Salus per aquam” concept. Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme, “Materia Natura”, it thoughtfully blends nature and architecture to create immersive spaces that reflect the essence of Grohe Spa.
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Above Aquatecture (Photo: Grohe)
Aquatecture (Photo: Grohe)
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Each “Aquatecture” space represents one of the four tiers that bring Grohe Spa to life. Visitors embark on their immersive journey at the fourth tier, which shows industry-leading products to create the ultimate home spa hideaway. Shower solutions like Grohe Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound and smell to delight the senses.
The Atrio Outdoor Shower, on the other hand, provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquillity this brings. The Grohe Colours Collection transitions to the third tier with the new satin finish. The new finish offers a luxurious touch and expanded design choices for a personalised look. This is available for Grohe Allure and Grohe Atrio and matching showers and accessories in Satin Steel and Satin Graphite colours.
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The highlight of the second tier is the new Grohe Allure Gravity Private Collection. This faucet line blends a slim square silhouette with boundless avenues for customisation and exchangeable cover plates expertly crafted from glass, mirror or marble.
Grohe is also partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft cover plates from the brand’s durable surfaces in timeless designs. The first tier comprises the Grohe Icon 3D collection, culminating the exhibition on a high note. It includes 3D metal-printed products that redefine what is possible while taking sustainable product design with ultimate customisation options to a new level.
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Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets.
When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.
