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Grohe aims to bring the experience to the guests when they visit its new flagship showroom
In an evening that celebrates artistry, Grohe formally opens its flagship showroom located at Desigño Atelier inside Wilcon IT Hub. The event, entitled Masterworks, featured a 12-minute symphony of live water technology, music, dance, and visual arts.
Officials of Grohe, Wilcon Depot, and Lixl Water Technology at the ribbon cutting ceremony
Set to the classical music provided by The Manila String Machine, the Philippine Ballet Theatre displayed their grace in motion with the help of a live painting session by Jackie Manzano, and the live water demonstration of Grohe shower heads, which are intended to give guests a live experience of using the products. Later in the night, Lea Salonga serenaded the guests with a beautiful performance.
Lea Salonga serenading the crowd
The evening also provided guests with an extensive glimpse of the showroom, called Grohe Spa. It is divided into five Aquazones, which is a concept that follows the thousand year-old Japanese bathing culture where each step of the bathing experience has a dedicated zone: contemplation, preparation, rejuvenation, relaxation, and recreation. Grohe has assigned different technologies and products in each of the five zones, allowing for maximum enjoyment.
In the spirit of customisation and personalisation of the bathroom experience, the showroom also allows guests to design their own shower according to their vision of rest, relaxation, regeneration, personal care, design, and comfort. Guests are free to choose among the three Grohe Spa luxury bathroom fittings: Grandera, Ondus, and Allure Brilliant collections.
