Cover From left: Dato’ Andrew Goh, deputy president of the Federation of Malaysian Manufacturers (FMM); Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI); Yong Mei Tsin, Getha executive director; Jason Chin, CEO of Sunway Malls Selangor; Kevin Tan, project director of Getha, and Zahiruddin Basran, MATRADE manager, export promotion and market access division
From left: Dato’ Andrew Goh, deputy president of the Federation of Malaysian Manufacturers (FMM); Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI); Yong Mei Tsin, Getha executive director; Jason Chin, CEO of Sunway Malls Selangor; Kevin Tan, project director of Getha, and Zahiruddin Basran, MATRADE manager, export promotion and market access division
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Tatler+
The leading Malaysian bedding brand makes its boldest statement yet with two new products that redefine the sleep experience through advanced latex innovation and cooling comfort
During the recent launch event at Sunway Pyramid, Getha pulled back the curtain on the Transforme Miracle Latex PrimeFibre Mattress and the Transforme Miracle Latex Mattress–two significant offerings centred on comfort, craftsmanship, and the future of Malaysian manufacturing.
In an afternoon spent among industry leaders, media, and invited guests, the event was officiated by Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI), whose presence underscored the significance of the occasion–not merely as a product launch, but as a reflection of Malaysia’s growing capabilities in value-added manufacturing and innovation.
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Above The launch event at Sunway Pyramid was officiated by Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI)
The launch event at Sunway Pyramid was officiated by Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI)
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Following its launch in November last year, the Transforme Miracle Latex Mattress (starting from RM2,499) has helped thousands of Malaysians achieve better sleep. The enhanced version–the Transforme Miracle Latex PrimeFibre Mattress (priced from RM6,999)–is described by Getha as one of its most advanced natural sleep innovations to date.
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“Since we launched the Transforme Miracle Latex Mattress last year, we have been humbled by the overwhelming response, with thousands of Malaysians already experiencing better sleep through the product,” said Kevin Tan, project director of Getha.
“Listening closely to customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker, and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers,” he added.
Above Bahria reflected on the country’s ability to transform local resources into globally competitive products
Above Tan introduced the two latest offerings under the Tranforme series that were developed based on consumer insights
Bahria reflected on the country’s ability to transform local resources into globally competitive products
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The Miracle Latex core–Getha’s most advanced latex formulation since its founding in 1969–delivers up to four times the elasticity of conventional mattress materials, such as compressed fibres or foams.
That extraordinary elasticity is not merely a sensory pleasure; it translates directly into structural resilience, superior body support, and a product lifespan that positions the PrimeFibre as a genuine long-term investment rather than a regular replacement for consumers.
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Additionally, the Transforme Miracle Latex mattresses reaffirm the brand’s longstanding association with Malaysia’s world-renowned rubber industry, combining Getha’s Miracle Latex–a proprietary Graphite+ formulation technology–with 100% Natural Latex, further enhanced with Anti-Static Protection Technology and Nano Silver Protection Technology for added comfort.
Above The latest Getha Transforme mattresses feature the Miracle Latex core, delivering up to four times the elasticity of conventional mattress materials
The latest Getha Transforme mattresses feature the Miracle Latex core, delivering up to four times the elasticity of conventional mattress materials
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For the Transforme Miracle Latex PrimeFibre Mattress, the high-performance fibrefill, Suprelle Cool Night, is embedded in the quilting layer with Cool Flow Crimp technology, and is designed to improve heat dissipation and maintain a lower sleep temperature throughout the night.
Furthermore, the flagship model incorporates rubberised coconut fibre for firm supportive feel without compromising blood circulation, and BioCool, which Getha claims to be Malaysia’s first natural cooling fabric derived from sugar cane fibres.
Developed to deliver a cooling sleep experience while reducing dependence on synthetic materials commonly found in conventional mattresses, BioCool represents a meaningful step toward sleep wellness that is as good for the planet as it is for the sleeper.
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Above Tan (centre), explaining the composition of the Transforme Miracle Latex PrimeFibre Mattress to Bahria (left) and Zahiruddin (right) after the launch
Above The Getha Graphite+ infused Miracle Latex material is made from its proprietary Graphite+ technology, with a 100 per cent natural latex layer
Tan (centre), explaining the composition of the Transforme Miracle Latex PrimeFibre Mattress to Bahria (left) and Zahiruddin (right) after the launch
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“This is what we mean when we say ‘Made by Malaysia’–products that are designed, developed, and perfected here, with strong Malaysian expertise and creativity,” said Bahria.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources, and strengthen the nation’s reputation in premium manufacturing and sustainable product development.”
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During the event, Getha was also presented with two recognitions from the Malaysia Book of Records: the First Graphite+ Infused Natural Latex Mattress, and the First Natural Cooling Mattress–marking another milestone in its innovation journey, alongside its 10 World Branding Awards accolades since 2015.
Above Getha also received two recognitions from the Malaysia Book of Records: the First Graphite+ Infused Natural Latex Mattress, and the First Natural Cooling Mattress
Getha also received two recognitions from the Malaysia Book of Records: the First Graphite+ Infused Natural Latex Mattress, and the First Natural Cooling Mattress
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For a limited time, the Getha Transforme Miracle Latex PrimeFibre Mattress features an exclusive 35 per cent discount, along with a trade-in offer of up to RM1,500, as well as complimentary Getha Miracle Latex Pillows worth RM399 each.
Meanwhile, the Getha Miracle Latex Mattress is available as an online exclusive, with limited-time vouchers, rebates, and instalment plans tailored for young professionals and first-time homeowners.
For more information, visit www.getha.com.my
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Credits
Photography: Getha
As senior writer at Tatler Homes, Celeste Goh covers architecture, interior design, luxury homes and emerging design trends. She also serves as digital content manager for Tatler Malaysia, overseeing the brand’s digital editorial strategy and social media presence across its platforms.
