Maison RA-D founder and design director Rodney Alday has revitalised a traditional residence in London with his vibrant, eclectic flair
“I have always been keen on properties rich in history,” muses London-based Filipino designer Rodney Alday when he introduces the home he has designed at the heart of West London. “I said to myself, it cannot just be a white box handed over with a ‘developer finish’. There has to be something more special about the place—it has to be an avenue to express our creative juices.”
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It had been over nine years since Alday founded Maison RA-D, a boutique interior design studio with clients in London, New York and all over Europe. Before this, he was notably the head of design and interiors for Manhattan Loft Corporation, the pioneering firm of globally renowned property developer Harry Handelsman. Alday honed his skills working on luxury residential and hotel developments, including the Stratford Lofts, a modern high-rise, as well as a series of premier show penthouse units and hotel spaces in the city.
This is all but a part of his diversified career, one that has taken him from Manila to the bustling capital he’s called home for decades now. He has also had the privilege of working with a global selection of clients, making it his personal mission to create and articulate bespoke spaces that cater to one’s unique, specific needs. “The concept of luxury has completely evolved throughout the years; it has nothing to do with size and does not need to be executed in maximalist décor,” he offers his take, defining luxury as equivalent to bespoke. “Today, it has become more balanced and understated yet embodies seamless elegance.”

Above Maison RA-D founder and design director Rodney Alday with team designer M Logvinova. Behind them is art by Ronan Bouroullec, curtains and sheers by Dedar and Pierre Frey, a rug by Urd Moll Gundermann for Linie Design, plus a bespoke armchair and coffee table (Photo: Nick Rochowski)

Above A short corridor painted in a soft sunset orange hue, adorned with an oil painting by Andre Jean Antoine Despois from 1828 (Photo: Nick Rochowski)
With a dedicated team behind him at Maison RA-D, Alday displays his exceptional vision to create timeless interiors, often finding the harmony between minimalism and maximalism. He states, “Our brand principle is not confined to any particular design, however, the distinct curation of colours, material finishes and whimsical shapes is something that is manifested throughout the studio’s creations.” Maison RA-D’s DNA is the same design philosophy that he adopted for his recently completed residence, which successfully reinstates the elegance and grandeur of its backbones.
A picture of the old world reinvigorated for modern-day living, the Old Town Hall in West London is a Grade II-listed building in the style of a Baroque palazzo. Extensively redeveloped over time, it has been converted into a residential complex with the façades reflecting different architectural periods. “Upon entering the main lobby at High Street, I stumbled upon the Victorian and oldest part of the building, which sits in the middle of the courtyard,” Alday narrates. “I felt that the building had great potential, particularly when I saw this residential unit boasting high ceilings and existing period features.”
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With its sash windows, wall panelling and original fireplace, the property not only sparked his imagination—it provided a magnificent canvas to bring his visions to life, presenting his sense of identity and that of his studio. It was also conveniently located, providing quick access to the centre of town and an easy route to the airport for Alday’s travels. Describing his approach to the renovation, he says, “It had to embody a calm oasis, easily adaptable to entertaining guests while also showcasing my work. It had to be a true reflection of myself as a designer. There had to be a certain level of flexibility within the function of every space.”

Above The Victorian-style façade of Old Town Hall (Photo: Nick Rochowski)
Such is revealed and embodied by the grand ‘salon’ by the entrance, its walls finished in muted blue colour paired with bespoke wall mouldings. Seamlessly connected to the dining area thanks to the open-plan layout, the inviting drawing room is accentuated with rust velvet curtains from Dedar, linen sheers by Pierre Frey and a six-foot, early-18th-century Italian Rococo mirror above the mantlepiece.
Alday admits to being inspired by a previous trip to Paris—specifically, the lasting impression of a design studio on Boulevard Malesherbes, located at the heart of the city’s Golden Triangle. He recounts, “In 2019, I attended a meeting held in a high-end Parisian atelier headed by Tristan Auer. Upon entering the reception room, it felt like being greeted in a very modern and chic ‘salon’ of a French chateau, which had drawn inspiration from haute couture’s tailor-made creations. The space was not huge but felt grand, luxurious and eclectic. The warm colour palette, matched with different finishes, made the space more intimate, like [it was] someone’s residence rather than an office, and every single detail was carefully calibrated.”
As such, the feature pieces he has selected for his living space depict a rich visual dialogue between shape, texture, lighting and shadow. Alday articulates: “From the fusion of outline contours of the wool pile rug and the sculptural layers of the Shuffle side table by Mia Hamborg in the living room, down to the weaved backrest of the Arv armchair from Brdr Krüger paired with the Atelier Areti lamps—all manifest a whimsical twist.”

Above Eclectic finds from Jonathan Adler, Liberty and Artemest (Photo: Nick Rochowski)

Above The Shuffle side table by Mia Hamborg is another playful element in the home (Photo: Nick Rochowski)
He is avowedly drawn to deep colours such as rust, terracotta and olive green—all of which appear in his residence in the most luxurious materials. “I love the combination of woven silk, velvet, brass and natural stone!” he exclaims. Speaking in general for his projects at Maison RA-D, Alday says he also enjoys incorporating material finishes from the Philippines when the client’s personality permits. This includes anything from raffia wallcovering and bamboo silk rugs to Cadiz shell inlays and pineapple leather for small joinery and furniture—items that would be readily available from his suppliers in Europe. “These natural materials add an elegant contrast with a vernacular feel or texture fully expressed in a more British or European context. I find this mix very exciting!” he adds.
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Artworks similarly play a substantial part in Maison RA-D’s designs. For this project, the striking combination of modern abstract art pieces from Ronan Bouroullec and antique gilt-framed oil paintings personally sourced from various chateaus in Rouen and Dijon delivers a vibrant contrast to the intimate setting. “I’m obsessed with the dark oil on canvas portrait by the artist Andre Jean Antoine Despois,” Alday enthuses on what might just be his favourite item in the house. “This, combined with the tanned leather seat and timber armrest of the Tokyo chair from Bensen, creates a beautiful composition. I also love the silhouette of the Atelier Areti lamps,” he adds. He doesn’t forget to point out the giant taro plant placed by the tall windows of his drawing room, noting, “Can you see my obsession with tropical plants cultivated in the Philippines? [I believe] it adds volume and shape to my schemes.”

Above An 18th century Italian rococo mirror from Christie’s sits above the mantlepiece, where a Giancarlo Piretti lounge chair from 1stDibs, Roos Vanderkerckhove throw, a burgundy head bust from Artemest and various accessories play a contrast to the muted blue walls in the drawing room (Photo: Nick Rochowski)
Though a typical day for Alday is spent “totally absorbed” in projects in various locations, his time at home reliably offers a sense of respite and calm. “On weekends, I like to wake up to the scent of freshly brewed Colombian Cascada coffee. I love having a cup in the kitchen with the natural light passing through the sash windows, casting shadows and silhouettes,” he relays, adding how the kitchen, fitted with heritage tiles and a marble counter, is one of his favourite spots. “In the afternoon, I can never go without having to drink my Moroccan Botanist ‘Sultan’s orchard’ tea.”
Returning to the drawing room, he says it is the place he prefers when reading, browsing and listening to music. “Everything happens here, in this room that showcases the centre and heart of our home,” Alday says. “It is south-facing, so it tends to be bright in the morning and creates a theatrical feel in the evening, with the candles lit and ambient lamps creating different moods. You also have an incredible view of the Town Hall’s Council Chambers from our window.”

Above Heading into the kitchen, one is greeted by the Sejour armchair by Gubi, the Cugino side table in black by Mattiazzi and an oil painting in a gilt frame from a chateau in Rouen (Photo: Nick Rochowski)

Above A corner of the drawing room basks in natural light (Photo: Nick Rochowski)
It is also here, as the space spills into the dining area, where he entertains guests. “I usually invite a few friends over when I am not travelling. From time to time, a few selected clients would love to pop over as well,” he shares. “In London, it is very common to host dinners or serve cocktails with canapés such as blinis with salmon and Osetra caviar, quail eggs, lobster burgers on panino nero and wagyu sliders. The table setting has to be exquisite, and the evening would usually start with serving bubbles—a Bollinger as the guests arrive, followed by either a Chateau Margaux or Châteauneuf du Pape Roussanne depending on the season and what food is being served.” The guests’ comfort and delight are always top of mind.
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Above The bedroom features a marble table from Audo Copenhagen, fabrics and beddings from Design Centre Chelsea Harbour, a bed frame from 1st Dibs and an oil painting by G Le Paye, 1888 (Photo: Nick Rochowski)

Above In one of the rooms, the desk is decorated with an Alexander Calder print edition from Tate, a personally commissioned portrait by Jessica Rose Bird, the Tokyo chair by Bensen, Arv armchair from Brdr Krüger and Atelier Areti lamps (Photo: Nick Rochowski)
Noting how it tends to get gloomy and overcast in the United Kingdom, Alday plays around with lighting within the different rooms of the address. His use of vibrant yet muted colours is likewise recurrent. In the bedrooms, light fabric sheers imbue the cosy space with softness, which is then made more masculine by the contrasting finish of a Calacatta marble bedside pedestal from Audo Copenhagen. When working from home, Alday would typically utilise one of these airy havens for a sense of privacy and free-flowing natural light.
In its completion, Alday’s residence manifests a versatile and multifaceted concept for an equally dynamic creative. “For me, luxury can only be achieved with the overall curation of ‘pieces’,” he says. “With the juxtaposition of old and new, the design is fully focused to facilitate and deliver the personal needs of a creative household.”
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