March 2022 was the dawn of a new age for Royal Selangor, as Malaysia’s biggest, most long-standing pewter craft company joined the metaverse.
Collaborating with 8SIAN, the latter a well-known women-led NFT project that traded over 4,600 ETH on OpenSea (approximately US$11.6 million), a beautiful jade and pewter figurine of the 8SIAN Jade Lady Goddess NFT was produced. An amalgamation of both digital and physical, the message behind the 8SIAN Jade Lady is a sentiment shared between the two brands: the celebration of Asian heritage and the immortalisation of its culture.
“Exploring the metaverse was a novel experience and an opportunity to learn about NFTs. We participated in Decentraland’s first-ever virtual fashion week,” says Yong Yoon Li, the fourth-generation managing director of Royal Selangor.
“While NFTs are a great way for creators to protect their intellectual property and showcase their creativity, it was also a means for us to identify talent. There’s so much potential within the space, and the community’s energetic enthusiasm encourages us to explore and expand our boundaries.”
Having just reached its 137th year, innovation is one of the company’s key pillars, seeing as Royal Selangor had come a long way since the late 19th century.