Founded in 1885, Royal Selangor has a rich legacy, something executive director Yong Yoon Li balances with a more contemporary flair. "It's mainly about celebrating life’s precious moments by bringing some beauty into your home or your life. We see ourselves as a provider of beautiful things," Yoon Li said.
More often than not, its elegant bespoke pewter designs tell a story. "When you come into our store, you can discover all the wonderful inspirations behind some of our collections."
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The copper coffee table complements the grey and white abstract carpet perfectly
The store boasts high ceilings and panoramic windows
An industrial-looking dark shelf
The colourful mosaic wall made by Royal Selangor
Designed by the SWOT Design Group, the new store concept is about visual feast and immersive retail. For instance, the beautiful pewter objects, be it the Marvel figurines or the War Of The Rings Chess set, are displayed on "floating" surfaces that are almost translucent, which lends a sleekness to the space. They are divided into separate islands, giving customers a better view of the wares than having them behind a glass shelf.
On one side of the room is a colourful mosaic wall with matelassé motif created by Royal Selangor, an elegant touch with a fun twist. Giant LED screens all around showcase the history of the company since its founding in 1885 - something Yoon Li is excited to have within the store.
"We love changing our retail concept every 5 to 7 years to keep things fresh. The last concept was so successful that we kept it for 10 years, but this year, we thought it was time to do something a little bit different, especially with technology (hence the LED screens)," he said.
