Why The Coway Sleek Noble Air Purifier Fits Into Marion Caunter's Lifestyle

Find out how Coway's NOBLE Air Purifier fits into her stylish life while taking care of her family with its innovative technology

A Tatler's Asia's Most Stylish 2021 honouree, Marion Caunter is an entrepreneur, mother and fashion (and hair) icon with a distinctive style. Her confident style extends to her elegant home, right down to her choice of appliances.

“Ideally, I would love every single home appliance to match the inside of my house, and when you’re decorating your space, you want everything to come together beautifully. So yes, I do think about how a certain home appliance would go with a certain area in my house for sure,” Caunter muses.

Coway’s NOBLE Air Purifier, which looks as good as it functions, is an ideal fit for the fashionista. Balancing innovative air technology with world-class design, the award-winning air purifier is produced in a harmonious Pebble Gray colour and natural motifs that suit any space.

Its minimalist appearance can be attributed to a hidden display which holds different functions discreetly, like Clean Mode, where you can adjust functions to Smart, Turbo, Silent, and ECO, as well as adjust the fan speed according to your needs.

Circulation Mode also changes the directional airflow panel to Normal, Front or Back, complete with Information displaying current air quality and ultrafine dust level. Last but not least, there’s Light / Lock where you may turn air quality indicator lights on and off, and lock the buttons by holding this button down for three seconds.

For Caunter, this NOBLE Air Purifier reveals a new facet of the Korean brand. “I’ve been a Coway user for a while and have it all over my home. But I’m super excited to see this new product because I can already imagine it in so many different places in my home,” she enthuses.

“It’s definitely different from what I think most of us are used to. Besides being so convenient and having such amazing functions, I can already see this like almost another piece of furniture. I'm obsessed!”

Apart from its refined appearance, the NOBLE air purifier is arguably the most effective appliance on the market. Featuring the first-of-its-kind 4D filter in Malaysia, this feature offers 360-degree purification to capture, clean and circulate air from every direction. Equipped with a Directional Air Flow panel, these adjustable panels allow for the custom setting of airflow direction and circulation.

The appliance is also equipped with a 6-Step filtration with UVC, where five different filters and added UVC sterilisation provide a constant flow of extra pure and clean air. On top of that, Coway’s Double HEPA Filter is proven to inactivate up to 99.999 per cent of SARS-CoV-2 Omicron Variant and Human Coronavirus (HCoV-OC43).

These features appeal to Caunter, who has recently taken a deep interest in air quality.

“I think as society as a whole, in fact, all of the world, we are obsessed with the air quality for so many different reasons. We are all definitely paying more attention to how to keep the air as clean as possible in our homes,” she muses.

Especially so with three growing kids and a husband with a sensitive nose.

“My husband is obsessed with cleanliness, and he's susceptible and allergic to dust. My kids have inherited his sensitive nose and allergies, so we have home appliances to help with the air all over the house,” she says. “And if the appliance fits into the aesthetic of our house, it’s a plus point.”

Indeed, with Coway’s new NOBLE Air Purifier, Caunter and her family can stay well protected—and stylishly so.

Learn more about Coway's NOBLE Air Purifier here.

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Credits

Photography

Khairul Imran

Topics

coway marion caunter air purifier designer appliance smart device

Tatler Asia

Marion Caunter on Why Coway's Sleek NOBLE Air Purifier Fits Into Her Stylish Life