Cover The V-Zug Time and Matter installation at Pinacoteca di Brera
The V-Zug Time and Matter installation at Pinacoteca di Brera
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V-Zug CEO Peter Spirig discusses the brand’s 111-year dedication to sustainability and innovation in kitchen appliances
Swiss luxury kitchen appliances brand V-Zug turns 111 this year and has been celebrating the occasion with various initiatives, activities and launches, including the inauguration of its first Italian flagship showroom during Milan Design Week, a beautiful space designed in collaboration with architect Elisa Ossino and designer Henrytimi, and a gala dinner in Milan’s most illustrious public library, Biblioteca Nazionale Braidense.
Beyond the spectacles, the milestone also presents the chance to reaffirm the brand’s commitment to sustainability, which is manifested in all aspects of its business. We ask V-Zug CEO Peter Spirig to tell us more.
Don’t miss: How 2nd Edition designs beautiful open-plan kitchens with V-Zug for The Continuum show gallery
Above V-Zug appliances were paired with monolithic furniture that straddles art and design
V-Zug appliances were paired with monolithic furniture that straddles art and design
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What does V-Zug’s 111th anniversary signify?
This year, as we celebrate V-Zug’s 111th anniversary, we proudly reaffirm our commitment to V-Zug and our investment in its future. This milestone is more than a celebration of our past; it’s a testament to our enduring dedication to innovation and quality. Our goal is to simplify, enrich and elevate daily experiences, making life not just easier, but also more enjoyable and fulfilling.
Can you share some of V-Zug’s technologies and initiatives to address customers’ increasing concerns for sustainability?
Sustainability is intrinsic to our ethos, guiding the development of our products, services and manufacturing practices, all contributing to a future-ready society. Since 2020, our production sites in Switzerland have been carbon neutral. Direct emissions are being continuously reduced. The remaining emissions are offset annually through our V-Forest reforestation project. We are currently focusing on electrifying our service vehicles and lorry fleet.
Our appliances are engineered for lasting performance, and designed to seamlessly adapt to evolving environments and personal preferences. For instance, V-Zug washing machines and dryers feature the EcoManagement function, empowering users to monitor energy consumption effortlessly.
Our dishwashers incorporate features such as the Energy saving programme, reducing wash temperatures by 5°C and slightly shortening cycle times, achieving approximately 10 per cent energy savings without compromising on cleaning performance. Additionally, V-Zug offers a 10-year warranty on all of its appliances, thus demonstrating our commitment to durability as well as sustainable manufacturing practices.
Above The cuisine at the gala dinner was prepared by the V-Zug Gourmet Academy using regional ingredients
The cuisine at the gala dinner was prepared by the V-Zug Gourmet Academy using regional ingredients
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How have your customers’ preferences changed since the pandemic?
Since the onset of the pandemic, we have witnessed a discernible evolution in consumer preferences, primarily influenced by increased homebound activities. A significant transformation has been the heightened enthusiasm for home cooking, with many individuals rediscovering the joy of preparing meals at home.
Specifically, there has been a notable increase in the preference for appliances that facilitate healthy and efficient culinary practices. Products such as steam ovens have gained popularity as customers seek convenient solutions for preparing nutritious meals. There is also a heightened emphasis on hygiene and food preservation.
The ClimateControl function in our refrigerators ensures minimal temperature fluctuations through active air circulation, helping keep groceries fresh for longer. Overall, the pandemic has underscored the value of a well-equipped kitchen that complements diverse lifestyles and culinary aspirations.
Read more: The future of adaptive reuse and sustainable architecture: In conversation at V-Zug Singapore
Above A performance at the V-Zug gala dinner at the Biblioteca Nazionale Braidense
A performance at the V-Zug gala dinner at the Biblioteca Nazionale Braidense
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What does true luxury mean to you?
True luxury represents our unwavering commitment to innovation and craftsmanship. It’s about challenging the status quo and pushing the boundaries of what’s possible in appliance design and performance. We strive to exceed expectations by seamlessly integrating cutting-edge technology with sustainable practices, ensuring that every product is a testament to timeless elegance and future-forward innovation.
At V-Zug, true luxury is a promise of excellence that extends beyond the product itself—it’s about empowering our customers with solutions that anticipate their needs and enhance their daily routines effortlessly.
What can your customers in Singapore look forward to from the brand?
We are committed to enhancing user education through complimentary product training sessions as well as cooking classes hosted by our V-Zug Gourmet Academy chefs, along with masterclasses led by renowned chef ambassadors. These initiatives empower our Singaporean customers with the knowledge and skills to fully maximise the benefits of their V-Zug appliances, reaffirming our commitment to excellence and precision.
In case you missed it: Jamie Chua redefined: The social media star and entrepreneur welcomes us home with V-Zug
Above V-Zug CEO Peter Spirig
V-Zug CEO Peter Spirig
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Credits
Images: Courtesy of V-Zug
Topics
Jakarta-born, Bandung-raised and Singapore-based, Asih Jenie trained in Visual Communication Design at Bandung Institute of Technology and Architecture at Parahyangan Catholic University. She brings both rigour and heart to design journalism, infused with a distinct Southeast Asian voice.
As a child, she doodled on the edges of her schoolbooks and never outgrew her fascination with all things well-made and well-told. Her 15-year career spans editorial roles and bylines in Singapore, Indonesia, Hong Kong and Australia, across spatial design titles such as Dwell Asia, Cubes, Design Anthology, Habitus Living, and Home & Decor.
After a brief stint in public relations, she returned to publishing in 2023 to lead Tatler Homes Singapore, where she continues to tell stories about how we shape the spaces that shape us.
