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Marrying design allure with usability, these attractive sales units by Sujonohun strike a chord with an upscale audience
When UOL Group and Singapore Land Group were in search for an interior design firm to conceptualise luxurious yet liveable sales units to market their new residential complex, Sujonohun emerged as the easy choice.
The developers of the Upperhouse condominium development at Orchard Boulevard sought to showcase a sophisticated, luxurious design scheme that would resonate with affluent, young professionals who value a cosmopolitan lifestyle, contemporary aesthetics, and high-end finishes and provisions.
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Sujonohun’s track record in crafting high-end show units and private properties that feature responsive design solutions closed the proverbial transaction.
The resulting 764 sq ft two- and 1,012 sq ft three-bedroom sales units are simultaneously modern and timeless, imbued with a feeling of grandeur, yet functional enough to suit the needs of modern life.
Setting the stage

Above The living area extends towards the balcony, where a restrained material palette creates continuity between the indoors and out
Sujono Lim, co-founder of Sujonohun, explains that the developers wanted the interior scheme to communicate luxury and “demonstrate the creative and optimal use of space, highlighting the apartments’ functional and aesthetic potential across various living areas”. These include the living and dining zones, a usable balcony, bedrooms, and a study, among others.
“Designing the show suites for a development in such a prime location, one of the key challenges was understanding how the space would be perceived by potential buyers,” he adds. “It wasn’t just about planning or materiality, but rather how the design would be felt.”

Above A corridor vignette pairs tone-on-tone vertical panelling with concealed lighting;

Above A compact bar niche is framed in marble and textured glass
The design team, comprising Lim, fellow co-founder Molina Hun and design director Yanika Gunawan, set about analysing private high-end boutiques, observing how they evoke a sense of ease, exclusivity and intimacy with a view to translating a similar emotional resonance into a residential setting and ensuring it felt right for the target audience.
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Top of the draw

Above The linear living and dining space is articulated through layered wall panels and a grid of ceiling lights that adds rhythm overhead
The show units communicate a warm and welcoming first impression, akin to chancing upon a long-lost friend. An amber glow suffuses the units, enveloping one in feelings of comfort and a palpable sense of home. The various living spaces demonstrate a thoughtful layout, elevated furnishings and materials such as glossy marble, and design highlights that amplify the overall look. The liberal application of timber provides a classic, versatile appeal and also serves to promote a sense of continuity between the various spaces.
Sujonohun also took pains to develop an effective illumination scheme for the units. Hun cites the decorative ceiling light as an example, explaining that several rounds of testing were conducted to ensure that its brightness and tone felt right for the space.
The little things

Above This unit unfolds as a continuous sequence, linking lounge, dining area and balcony through a consistent material palette and controlled lighting
“Rather than focusing on a single element, the approach was to ensure that everything is considered as part of a whole,” reveals Hun. This entailed customising the main furniture pieces to suit the nascent design scheme, as well as refining the more intricate detailing.
“For instance, the feature wall panels involved CNC cuts directly onto the marble, requiring careful coordination to achieve the intended precision while maintaining the integrity of the material. These details help to subtly draw focus to elements such as the bar counter.”

Above This bedroom is anchored by a padded headboard and flanked by sculptural bedside lamps
Tone-on-tone layering promotes tactility and visual harmony, with materials such as leather, rope weaving and customised CNC veneers created in similar shades, allowing the space to build depth through subtle variations as opposed to contrast.
The loose furniture interacts in a coordinated and complementary manner, while the ceiling feature light plays up a shimmering textured paint beautifully.
“The project was supported by a comfortable budget, which allowed us to explore materials and finishes more freely, and to work with vendors closely aligned with our approach,” says Hun.

Above A built-in wardrobe transitions into the bedroom
This greater level of control across materials, furniture and the overall composition of the interiors, she notes, enabled the team to carry the design through more completely, with fewer compromises along the way. “It ultimately made the process especially enjoyable,” she adds.
Sujonohun

Above Sujonohun’s Molina Hun (left), Sujono Lim (centre) and Yanika Gunawan (right)
Founded in 2015, Sujonohun is a multidisciplinary design practice with clients including residential, hospitality and F&B entities, among others. Balancing comfort, context and emotion, it utilises space, materials and objects to craft personalised as well as immersive interior environments.
Sujonohun, 102F Pasir Panjang Road, #08-04 Citilink Warehouse, sujonohun.com
Credits
Photography: Khoo Guo Jie, Jovian Lim
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