Cover The Simmons roadshow at The Gardens Mall, celebrating 100 years of the brand’s pioneering Pocketed Coil technology, Beautyrest
The Simmons roadshow at The Gardens Mall, celebrating 100 years of the brand’s pioneering Pocketed Coil technology, Beautyrest
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The world’s leading premium mattress brand marks its centennial milestone with the limited edition Beautyrest 100th Anniversary series
Simmons celebrates 100 years of Beautyrest–its pioneering Pocketed Coil technology–at the Simmons roadshow in The Gardens Mall, which ran from March 12 till April 6, where visiting customers had the opportunity to experience firsthand the brand’s latest advancements in luxury sleep solutions through interactive exhibits, product demonstrations, and expert insights.
The global leader in sleep innovation–known for its 1996 Bowling Pin campaign, which demonstrated the power of undisturbed sleep–marks this significant milestone with the unveiling of the limited-edition Beautyrest 100th Anniversary series, designed to deliver ultimate comfort, support, and rejuvenation.
Read more: 5 ways to create a luxurious bedroom that promotes uninterrupted sleep
The Beautyrest mattresses contain individual Pocketed Coil springs that work independently to provide quality undisturbed sleep, showcasing unsurpassed motion separation
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Crafted with environmentally friendly fabric and recycled yarn, reflecting Simmons’ commitment to sustainability, these mattresses feature the Simmons Original Pocketed Coil technology, delivering the well-known “Do Not Disturb” sleep benefit that ensures uninterrupted sleep even when a partner moves about in bed.
Additionally, select Beautyrest 100th Anniversary mattresses include e-ion crystal technology, designed to enhance sleep quality by recharging the body during rest; whereas configurations from the series include Euro Top, Pillow Top, and Box Pillow Top designs.
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Above From left: Aloysius Chew, regional general manager of Simmons Southeast Asia, Samantha Vong, managing director of Simmons Southeast Asia, Aileen Ong, brand and business development manager of Simmons Malaysia, and Ben Khoo, managing director of Beking Holding, distributor of Simmons Malaysia
From left: Aloysius Chew, regional general manager of Simmons Southeast Asia, Samantha Vong, managing director of Simmons Southeast Asia, Aileen Ong, brand and business development manager of Simmons Malaysia, and Ben Khoo, managing director of Beking Holding, distributor of Simmons Malaysia
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The event also featured the launch of the Ultrahuman Ring AIR, a comfortable and compact smart ring that tracks the customer's sleep stages (light/REM, core, and deep), respiratory rate, movement, and recovery for health optimisation.
Applicable as a gift-with-purchase for the queen- and king-sized mattresses, the Ultrahuman Ring AIR is evident how Simmons continues to push boundaries in luxury sleep solutions while honouring its rich heritage of excellence.
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Above The new Simmons store at The Gardens Mall highlights Simmons’ continued dedication to comfort, innovation, and exceptional customer service
The new Simmons store at The Gardens Mall highlights Simmons’ continued dedication to comfort, innovation, and exceptional customer service
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Discover Simmons’ cutting-edge sleep solutions by visiting the newly opened store at The Gardens Mall, thoughtfully designed for a sophisticated mattress shopping experience.
The store, which highlights Simmons’ continued dedication to comfort, innovation, and exceptional customer service, features the full range of Simmons mattresses and experience zone, such as the Mattlab Calibrator, which advises on the type of mattress that’s ideal for customers based on their body postures.
Drop by the Simmons store today at S-206, second floor, The Gardens Mall
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Credits
Photography: Simmons
Celeste Goh is a senior writer covering architecture and design. Based in Malaysia, she reports on emerging architectural and home design trends, as well as insights by local and international architects and interior designers.
Previously, she covered men’s lifestyle, fashion, music and entertainment.
