Cover Karina Sánchez, global brand ambassador for Tequila Don Julio
Karina Sánchez, global brand ambassador for Tequila Don Julio
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Do you take a shot, or do you sip it? Karina Sánchez pours out her thoughts on tequila
When it comes to tequila, few names resonate with the same reverence as Tequila Don Julio. Part of the family of this iconic brand is Karina Sánchez, who, with her deep-rooted passion and extensive expertise, represents the soul of Tequila Don Julio on a global stage. Here, Sánchez delves into her journey, the heritage of Don Julio, and the exquisite nuances of the brand’s celebrated tequilas.
Sánchez’s foray into the tequila industry began 17 years ago, initially as a tour guide, where she first got to showcase the magic of tequila and the beauty of agave plants. Then, her curiosity and dedication propelled her from leading tours to becoming intimately involved in the production process. By 2012, she was educating global markets about tequila, eventually coming into her current role as global brand ambassador for Tequila Don Julio. Her achievement was further solidified as she was honoured with the title “Conocedor del Tequila” by the Mexican Chamber of the Tequila Industry—a testament to her profound knowledge and dedication to the craft.
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Above Sánchez recommends that we sip on good spirits like the Tequila Don Julio 1942
Sánchez recommends that we sip on good spirits like the Tequila Don Julio 1942
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Tequila Don Julio is not just a brand; it's a legacy imbued with passion and commitment. Founded by Don Julio González, whose vision and meticulous craftsmanship set the standard for premium tequila, the brand embodies a rich heritage and unwavering dedication to quality. Sánchez shares with pride about being part of this legacy, highlighting the brand's soul and its mission to inspire and uphold the highest standards of tequila production.
Sánchez emphasises that Tequila Don Julio is a celebration of life, best enjoyed with appreciation for its complex flavours. As an aperitif, she recommends a Paloma made with Don Julio Blanco, which pairs beautifully with fish and salads. The Reposado, with its rich and nuanced flavours, complements red meats and blackened tuna steak with agave honey. For a luxurious tasting experience, nothing surpasses Tequila Don Julio 1942, best sipped chilled or on the rocks with an orange twist.
A common misconception about tequila is its association with quick shots accompanied by lime and salt. Sánchez clarifies that premium tequilas, especially Tequila Don Julio 1942, are crafted to be savoured slowly. Using a flute glass enhances the tasting experience by allowing the aromas to develop fully, offering a refined and sophisticated way to enjoy this exceptional spirit.
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Above Tequila Don Julio 1942 Cask Finish range
Tequila Don Julio 1942 Cask Finish range
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Tequila Don Julio continually pushes the boundaries of tequila craftsmanship. Their five new expressions with special cask finishes are a testament to this innovation. Each cask finish—from Crémant to Orange Wine, Ruby Port, Madeira Wine, and Ex-Bourbon Double Charred—adds unique dimensions to the already exquisite Don Julio 1942. These tequilas, aged an additional 3-6 months, are designed to be enjoyed on the rocks or neat, allowing the complex flavours to shine.
In an exciting collaboration with BlockBar, Tequila Don Julio is extending its reach to a global audience through the digital marketplace. This partnership not only offers limited-edition expressions but also broadens the brand's appeal, connecting with enthusiasts and collectors worldwide. Through BlockBar, Don Julio is not just selling tequila but also spreading education, awareness, and excitement about its storied heritage.
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Images: Tequila Don Julio
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