Cover Happy Ongpauco-Tiu in her SieMatic kitchen, where all her culinary milestones were made for the last 12 years (Photo: Courtesy of Focus Global Inc)
Happy Ongpauco-Tiu in her SieMatic kitchen, where all her culinary milestones were made for the last 12 years (Photo: Courtesy of Focus Global Inc)
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Discover how SieMatic elevates the heart of your home with a level of quality and design reflecting the richness of the lives it nourishes
Though our days may branch out in all sorts of directions—juggling work, hobbies, and social lives—there is one constant in all our homes that draws the whole household in without fail: the kitchen. A locus of activity at multiple points in the day, it is often regarded as the heart of the home, a place where we converge not only for sustenance but for comfort and connection. Be it a pot of coffee that awakens the house in the morning, a mid-day snack, or a shared family dinner during which we exchange stories from the day, the kitchen nourishes us in more ways than one.
See also: Home tour: A Malaysian home designed like a jewel box and for entertaining
This is the essence behind SieMatic’s latest campaign, "Transforming Spaces into Stories”. Since the German kitchen manufacturer was founded in 1929, it has crafted kitchens that seamlessly integrate with the unique rhythms of their owners through impeccable functionality, precise workmanship, and timelessly elegant designs. More than just rooms, its kitchens are stages for life’s stories—a sentiment echoed by three women whose SieMatic kitchens brim with the love of countless meals and moments shared.
For the love of entertaining
Above Dada Beltran and her furry companion in her SieMatic kitchen (Photo: Courtesy of Focus Global Inc)
Dada Beltran and her furry companion in her SieMatic kitchen (Photo: Courtesy of Focus Global Inc)
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Pampanga native Dada Beltran loves hosting elaborate feasts for friends and family at home. She credits this equally to both her heritage, hailing from one of the country’s culinary capitals, and her keen eye for detail as the owner of 11-16 Construction, a thriving construction firm in her hometown. Naturally, her discerning eye craved functionality and the enduring quality that mirrored her passion for entertaining.
See also: ‘Home is where the heart is’: Kai Lim gives entertaining tips
It was in SieMatic that she found the perfect partner; the brand seemed to have answered her every concern through thoughtful features like Dust Seal and GripDeck. The minute yet practical Dust Seal is a protective measure that guarantees the gentle closure of cabinet doors while acting as a hygiene barrier against dust, odours, and insects; meanwhile, GripDeck provides lining mats within one’s drawers to prevent any clanging between items like pots and pans.
Above In Dada's dining area, the iconic SieMatic 29 (on the left) stands out. Meanwhile, the glass doors on her kitchen cabinets display her plate collection, which also houses their television and wine storage used for entertaining guests. (Photo: Courtesy of Focus Global Inc)
In Dada's dining area, the iconic SieMatic 29 (on the left) stands out. Meanwhile, the glass doors on her kitchen cabinets display her plate collection, which also houses their television and wine storage used for entertaining guests. (Photo: Courtesy of Focus Global Inc)
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Beltran is used to having a packed kitchen—oftentimes, her nieces and nephews are also baking and even her four-legged fur babies are running around while she’s preparing the bulk of family feasts—but it’s been well and truly a breeze since she had invested in SieMatic. It’s a brand that understands the importance of a space built to withstand the joyful chaos of large gatherings while having ample space for simultaneous cooking and maintaining an inviting aesthetic.
“SieMatic has truly thought of everything, right down to the small details that usually go unnoticed,” Beltran muses. “It's those thoughtful touches that make using my kitchen so much easier and more enjoyable.”
From culinary to family milestones
Above Happy Ongpauco-Tiu's kitchen is meticulously designed with abundant storage and a layout that puts everything she needs within arm's reach during cooking (Photo: Courtesy of Focus Global Inc)
Happy Ongpauco-Tiu's kitchen is meticulously designed with abundant storage and a layout that puts everything she needs within arm's reach during cooking (Photo: Courtesy of Focus Global Inc)
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For Happy Ongpauco-Tiu, the celebrated chef and restaurateur behind the Happy Concept Group, the kitchen is less of a stage and more of a dedicated studio. Amidst the gleam of polished surfaces and the organised mess of recipe testing, she and SieMatic have silently witnessed a multitude of milestones together. Over the past twelve years, this kitchen of hers has served as the birthplace of countless dishes that now grace menus across the country and the nurturing ground for her children’s first home-cooked meals.
“SieMatic has been part of the growth of my business as well as the growth of my family. From my first to my fourth child, I mean, SieMatic has been with me,” she beams. Her approach to designing the kitchen likewise showcases a balance of passion and professionalism. As her career and family have evolved with time, so did her needs in the space.
Ongpauco-Tiu flourishes in one where everything flows seamlessly and makes perfect sense to her. Over time, she has also collected more tools and ingredients that require proper storage. SieMatic’s flexible, cleverly designed cabinet interiors mean no problem moving things around and finding a spot for those new items she comes across; and facets like MultiMatic and customisable pull-out cabinets grant her a dedicated space for everything she needs.
See also: Food worth fighting for: how to set up your own boodle fight, according to chefs
Her SieMatic kitchen is, moreover, a testament to the brand's reliability. Beckoning with warmth, it’s a creative sanctuary where she can experiment, celebrate, and continue to craft the flavours that define her journey in the culinary arts—toasting every milestone and triumph along the way.
For lasting functionality
Above Dr Mae Corvera in her SieMatic Kitchen (Photo: Courtesy of Focus Global Inc)
Dr Mae Corvera in her SieMatic Kitchen (Photo: Courtesy of Focus Global Inc)
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As a palliative care physician, Dr Mae Corvera knew what to expect in the latter years of her life. With a thoughtful eye towards the future, every detail of her abode was thus planned accordingly: essential spaces are accessible by a ramp in place of stairs, and adaptable pieces are installed in several areas of the house. Having experienced a SieMatic kitchen for eight years in their previous residence, she and her husband considered the brand’s cabinets and drawers an instant choice, not only for their kitchen but also their living room, wardrobe, and office.
“As this is the home we intend to grow old in, we knew we had to be very careful in choosing what would go in it,” says Dr Corvera. “We didn’t want anything that would stop serving its purpose in just a few years’ time.” It was important for the couple to build a space that would evolve alongside their lives, and that’s exactly what SieMatic promises through innovative features you wouldn’t typically think of, like the MultiMatic system and the Multifunction Track in each cabinet.
Above Dr Mae Corvera and her husband also wanted the convenience of SieMatic in their bedroom wardrobe (Photo: Courtesy of Focus Global Inc)
Dr Mae Corvera and her husband also wanted the convenience of SieMatic in their bedroom wardrobe (Photo: Courtesy of Focus Global Inc)
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MultiMatic gives one the versatility to easily arrange and rearrange cabinet interiors to match ever-evolving needs, as well as add provisions for accessories to the back of cabinet doors for utmost flexibility. The Multifunction Track, on the other hand, grants its users effortless control over shelf height adjustments, with 16mm increments ensuring the accommodation of items with varying heights.
With yet a lifetime of memories to make in their timelessly beautiful home, the Corveras embrace their future with much excitement, warmth, and comfort. In the meantime, love and laughter echo through their polished SieMatic kitchen as they cook up cherished memories and stand hungry for more.
Above SieMatic cabinets in Dr Corvera's home office (Photo: Courtesy of Focus Global Inc)
SieMatic cabinets in Dr Corvera's home office (Photo: Courtesy of Focus Global Inc)
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SieMatic is exclusively distributed by Focus Global Inc. Book an on-site or virtual design consultation via this link.
Read more on Dada, Happy, and Dr Mae's stories here.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
